As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media. Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend. This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.

1. 2014 SOCIAL MEDIA REVIEW
CYBER MONDAY

2. TOTAL POST VOLUME OVER PAST 24 HOURS
809,723
Post Volume
60K
45K
30K
15K
0
20K
58K
51K

3. GENDER BREAKDOWN
59% FEMALE
41% 59%

4. TRENDING ON SOCIAL
157K 14K 2K
Retailers and
celebrities made their
last sales eort on
social networks. Most
talked about products
including electronics,
gadgets, and clothing.
People mentioned
weak sales reported by
retailers during Black
Friday/Cyber Monday.
Fewer customers are
expected to take
advantage of deals.
People commented
about the amount of
Black Friday/Cyber
Monday-related
emails they received.
KEY TOPICS

5. TRENDING ON TWITTER
TOP BRANDS
29K
13.5K
Nov. 2014
Nov. 2013
115%YoY
Nov. 2014
Nov. 2013
5.7K
802
611%YoY
Nov. 2014
Nov. 2013
5.4K
295
1731%YoY
Nov. 2014
Nov. 2013
3.3K
554
496%YoY
Nov. 2014
Nov. 2013
2.4K
1.6K
50%YoY

6. TOP SOCIAL PERFORMERS
ALL MEDIA
TOP BRAND MENTIONS TOP KEYWORDS
67%
9%
7%
7%
Amazon
Android
eBay
Samsung
Walmart
30%
24%
11%
8%
Deal
Sale
Shop
Gift
Shipping
10% 27%

7. TOP SOCIAL PERFORMERS
HASHTAGS
#CyberMonday 306K
#Amazon
10.5K
#OtherTech
6.9K

8. TOP SOCIAL PERFORMERS
TWEETS

9. #GivingTuesday
8K SOCIAL MENTIONS
21M Twitter Impressions

10. Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion
data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was
based over last year’s numbers. Sources were deemed influential based on the number of respective followers, the
number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.