SlideShare a Scribd company logo
1 of 43
Download to read offline
@dannysullivan
What’s Search
Got To Do With Social?
Danny Sullivan
Founding Editor
Marketing Land & Search Engine Land
@dannysullivan
What’s Search?
@dannysullivan
But a second-hand promotion
@dannysullivan
Social’s cool
Social’s HOT
SOCIAL’S THIS!!!
What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013
@dannysullivan
search is this
@dannysullivan
@dannysullivan
and this
@dannysullivan
@dannysullivan
But also this
@dannysullivan
@dannysullivan
Which helps you know
you need to do
content like this
@dannysullivan
@dannysullivan
Because otherwise
you might not be here
when people go looking
What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013
What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013
What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013
@dannysullivan
That’s especially important
if your cool social campaign
causes them to go looking
What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013
@dannysullivan
Social is also becoming
more integrated into search
What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013
@dannysullivan
And having more
influence on what ranks
@dannysullivan
@dannysullivan
@dannysullivan
Social helps search link
pages to people, to authors
@dannysullivan
@dannysullivan
@dannysullivan
Social helps search
link pages to companies
@dannysullivan
@dannysullivan
Search engines are also learning
to link pages to people,
companies & facts beyond social
Google = Knowledge Graph
Bing = Snapshots & Satori
@dannysullivan
@dannysullivan
The web of pages is turning
into the web of entities,
of people, places & things
@dannysullivan
@dannysullivan
The shift to entities allows
the virtual world of the web
to better mirror our real world
@dannysullivan
@dannysullivan
The mirroring means our
social connections & brand
reputations begin to transfer,
real links to replace hyperlinks
@dannysullivan
Social signals are
more democratic than
links as votes
Likes are votes
within Facebook
Graph Search
@dannysullivan
Not perfect, not yet, not for ages.
Hyperlinks continue to rule.
Not all social connections
will be shared.
@dannysullivan
So, what’s Search
got to do with Social?
Same as ever, helps us use
social to find what we need
@dannysullivan
“Does Anyone Know?”
Try it on Twitter,
see 1000s of years of asking
friends & family go digital
@dannysullivan
Search & Social
have always gone together
and are reuniting once again
@dannysullivan
Takeaways
• Social can drive search, so be ready
• Social can boost search visibility, so do
authorship, Google+, other links, be social
• Search can drive social ideas, so
mine the data, know what customers want
• Search is natural social activity, so
answering questions through SEO is social!
@dannysullivan
Linkaways
http://searchengineland.com http://marketingland.com
When Everyone Gets The Vote: Social Shares As The New Link Building
http://marketingland.com/when-everyone-gets-the-vote-social-shares-as-the-new-link-building-5497
The Rise Of Help Engines: Twitter & Aardvark
http://searchengineland.com/the-rise-of-help-engines-16921
Google’s Impressive “Conversational Search” Goes Live On Chrome
http://searchengineland.com/googles-impressive-conversational-search-goes-live-on-chrome-160445

More Related Content

What's hot

Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarSocial Media for Nonprofits
 
Spring Creek Group Social Media Non-Profit Summit 2-24-2011
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Spring Creek Group Social Media Non-Profit Summit 2-24-2011
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Mediabrands Social
 
Social Media & SEO: Separating Myth from Fact
Social Media & SEO: Separating Myth from FactSocial Media & SEO: Separating Myth from Fact
Social Media & SEO: Separating Myth from FactDFWSEM
 
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny Sullivan
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny SullivanNew Face of PR: Search Engines & Social Media - PRSA Keynote by Danny Sullivan
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny SullivanSearch Engine Land
 
letter_of_ recommendation (2)
letter_of_ recommendation (2)letter_of_ recommendation (2)
letter_of_ recommendation (2)Andrea De Luca
 
Leveraging the Power of Social Media
Leveraging the Power of Social MediaLeveraging the Power of Social Media
Leveraging the Power of Social MediaEmily Miethner
 
Be More Connected: Social Media Marketing Strategies for Non-Profits
Be More Connected: Social Media Marketing Strategies for Non-ProfitsBe More Connected: Social Media Marketing Strategies for Non-Profits
Be More Connected: Social Media Marketing Strategies for Non-ProfitsJulia Gorzka Freeman
 
Sociable! How Social Media is Turning Sales Upside-Down
Sociable! How Social Media is Turning Sales Upside-DownSociable! How Social Media is Turning Sales Upside-Down
Sociable! How Social Media is Turning Sales Upside-DownMaximizer Software
 
Social Media Needs You
Social Media Needs YouSocial Media Needs You
Social Media Needs YouMarisa Peacock
 
Personas source con webinar - allison kruse and shannon pritchett - 12-10-1...
Personas   source con webinar - allison kruse and shannon pritchett - 12-10-1...Personas   source con webinar - allison kruse and shannon pritchett - 12-10-1...
Personas source con webinar - allison kruse and shannon pritchett - 12-10-1...Shannon Pritchett
 
How to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketingHow to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketingMatt Siltala
 
Facebook for Real Estate
Facebook for Real EstateFacebook for Real Estate
Facebook for Real EstateDave Woodson
 
King of the Brand - State of Search 2016
King of the Brand - State of Search 2016King of the Brand - State of Search 2016
King of the Brand - State of Search 2016Matt Siltala
 
Social Media For Non-Profit Administrators
Social Media For Non-Profit AdministratorsSocial Media For Non-Profit Administrators
Social Media For Non-Profit AdministratorsEAHarter
 
Best People to Follow on Twitter in 2018
Best People to Follow on Twitter in 2018Best People to Follow on Twitter in 2018
Best People to Follow on Twitter in 2018MBA ASAP
 
Brand Building with Social Media
Brand Building with Social Media Brand Building with Social Media
Brand Building with Social Media Matt Siltala
 
Ask, measure, learn, presented by Lutz Finger
Ask, measure, learn, presented by Lutz FingerAsk, measure, learn, presented by Lutz Finger
Ask, measure, learn, presented by Lutz FingerSocialMedia.org
 
Social Media is Broken... Communities are Your Duct Tape
Social Media is Broken... Communities are Your Duct TapeSocial Media is Broken... Communities are Your Duct Tape
Social Media is Broken... Communities are Your Duct TapeEngaged Organizations
 
How to Increase Facebook Reach Organically
How to Increase Facebook Reach OrganicallyHow to Increase Facebook Reach Organically
How to Increase Facebook Reach OrganicallySara Talal
 
The Power of Visual Content - Digital Dealer 18 Tampa Florida
The Power of Visual Content - Digital Dealer 18 Tampa FloridaThe Power of Visual Content - Digital Dealer 18 Tampa Florida
The Power of Visual Content - Digital Dealer 18 Tampa FloridaMatt Siltala
 

What's hot (20)

Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact Webinar
 
Spring Creek Group Social Media Non-Profit Summit 2-24-2011
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Spring Creek Group Social Media Non-Profit Summit 2-24-2011
Spring Creek Group Social Media Non-Profit Summit 2-24-2011
 
Social Media & SEO: Separating Myth from Fact
Social Media & SEO: Separating Myth from FactSocial Media & SEO: Separating Myth from Fact
Social Media & SEO: Separating Myth from Fact
 
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny Sullivan
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny SullivanNew Face of PR: Search Engines & Social Media - PRSA Keynote by Danny Sullivan
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny Sullivan
 
letter_of_ recommendation (2)
letter_of_ recommendation (2)letter_of_ recommendation (2)
letter_of_ recommendation (2)
 
Leveraging the Power of Social Media
Leveraging the Power of Social MediaLeveraging the Power of Social Media
Leveraging the Power of Social Media
 
Be More Connected: Social Media Marketing Strategies for Non-Profits
Be More Connected: Social Media Marketing Strategies for Non-ProfitsBe More Connected: Social Media Marketing Strategies for Non-Profits
Be More Connected: Social Media Marketing Strategies for Non-Profits
 
Sociable! How Social Media is Turning Sales Upside-Down
Sociable! How Social Media is Turning Sales Upside-DownSociable! How Social Media is Turning Sales Upside-Down
Sociable! How Social Media is Turning Sales Upside-Down
 
Social Media Needs You
Social Media Needs YouSocial Media Needs You
Social Media Needs You
 
Personas source con webinar - allison kruse and shannon pritchett - 12-10-1...
Personas   source con webinar - allison kruse and shannon pritchett - 12-10-1...Personas   source con webinar - allison kruse and shannon pritchett - 12-10-1...
Personas source con webinar - allison kruse and shannon pritchett - 12-10-1...
 
How to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketingHow to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketing
 
Facebook for Real Estate
Facebook for Real EstateFacebook for Real Estate
Facebook for Real Estate
 
King of the Brand - State of Search 2016
King of the Brand - State of Search 2016King of the Brand - State of Search 2016
King of the Brand - State of Search 2016
 
Social Media For Non-Profit Administrators
Social Media For Non-Profit AdministratorsSocial Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
 
Best People to Follow on Twitter in 2018
Best People to Follow on Twitter in 2018Best People to Follow on Twitter in 2018
Best People to Follow on Twitter in 2018
 
Brand Building with Social Media
Brand Building with Social Media Brand Building with Social Media
Brand Building with Social Media
 
Ask, measure, learn, presented by Lutz Finger
Ask, measure, learn, presented by Lutz FingerAsk, measure, learn, presented by Lutz Finger
Ask, measure, learn, presented by Lutz Finger
 
Social Media is Broken... Communities are Your Duct Tape
Social Media is Broken... Communities are Your Duct TapeSocial Media is Broken... Communities are Your Duct Tape
Social Media is Broken... Communities are Your Duct Tape
 
How to Increase Facebook Reach Organically
How to Increase Facebook Reach OrganicallyHow to Increase Facebook Reach Organically
How to Increase Facebook Reach Organically
 
The Power of Visual Content - Digital Dealer 18 Tampa Florida
The Power of Visual Content - Digital Dealer 18 Tampa FloridaThe Power of Visual Content - Digital Dealer 18 Tampa Florida
The Power of Visual Content - Digital Dealer 18 Tampa Florida
 

Similar to What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013

Starting Social Media with Crowdfunding & Start Ups
Starting Social Media with Crowdfunding & Start UpsStarting Social Media with Crowdfunding & Start Ups
Starting Social Media with Crowdfunding & Start UpsSusan Chesley Fant
 
Social Media Presentation At North East Expo #neexpo v2
Social Media Presentation At North East Expo  #neexpo v2Social Media Presentation At North East Expo  #neexpo v2
Social Media Presentation At North East Expo #neexpo v2Philip Search
 
Social Media 101 - An Introduction to Social Media
Social Media 101 - An Introduction to Social MediaSocial Media 101 - An Introduction to Social Media
Social Media 101 - An Introduction to Social MediaLisa Myers
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Carie Lewis Carlson
 
How to Turn Facebook and Other Social Networks into a Direct Revenue Stream
How to Turn Facebook and Other Social Networks into a Direct Revenue StreamHow to Turn Facebook and Other Social Networks into a Direct Revenue Stream
How to Turn Facebook and Other Social Networks into a Direct Revenue StreamCarie Lewis Carlson
 
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)Carie Lewis Carlson
 
We Live in a Pay to Play World... Let's Embrace It!
We Live in a Pay to Play World... Let's Embrace It! We Live in a Pay to Play World... Let's Embrace It!
We Live in a Pay to Play World... Let's Embrace It! Abby Meyer
 
Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11Ohio University
 
Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...Suna Gurol
 
Social Media For Non-Profits
Social Media For Non-ProfitsSocial Media For Non-Profits
Social Media For Non-ProfitsAbbi Siler
 
Hiring Hacks: How to Take Your Social Recruiting to the Next Level
Hiring Hacks: How to Take Your Social Recruiting to the Next LevelHiring Hacks: How to Take Your Social Recruiting to the Next Level
Hiring Hacks: How to Take Your Social Recruiting to the Next LevelGreenhouseSoftware
 
Nonprofit Center of Northeast Florida
Nonprofit Center of Northeast FloridaNonprofit Center of Northeast Florida
Nonprofit Center of Northeast FloridaCarie Lewis Carlson
 
5 digital strategies for a successful giving tuesday campaign
5 digital strategies for a successful giving tuesday campaign5 digital strategies for a successful giving tuesday campaign
5 digital strategies for a successful giving tuesday campaigngivecentral
 
Social Media Guide for Churches
Social Media Guide for ChurchesSocial Media Guide for Churches
Social Media Guide for ChurchesCynthia Oliver
 
5 digital strategies for a successful #givingtuesday campaign.
5 digital strategies for a successful #givingtuesday campaign.5 digital strategies for a successful #givingtuesday campaign.
5 digital strategies for a successful #givingtuesday campaign.givecentral
 

Similar to What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013 (20)

Danny Sullivan Speaks @SLCSEM February 20, 2013
Danny Sullivan Speaks @SLCSEM February 20, 2013Danny Sullivan Speaks @SLCSEM February 20, 2013
Danny Sullivan Speaks @SLCSEM February 20, 2013
 
Starting Social Media with Crowdfunding & Start Ups
Starting Social Media with Crowdfunding & Start UpsStarting Social Media with Crowdfunding & Start Ups
Starting Social Media with Crowdfunding & Start Ups
 
Social Media Presentation At North East Expo #neexpo v2
Social Media Presentation At North East Expo  #neexpo v2Social Media Presentation At North East Expo  #neexpo v2
Social Media Presentation At North East Expo #neexpo v2
 
Social Media 101 - An Introduction to Social Media
Social Media 101 - An Introduction to Social MediaSocial Media 101 - An Introduction to Social Media
Social Media 101 - An Introduction to Social Media
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
 
How to Turn Facebook and Other Social Networks into a Direct Revenue Stream
How to Turn Facebook and Other Social Networks into a Direct Revenue StreamHow to Turn Facebook and Other Social Networks into a Direct Revenue Stream
How to Turn Facebook and Other Social Networks into a Direct Revenue Stream
 
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
 
We Live in a Pay to Play World... Let's Embrace It!
We Live in a Pay to Play World... Let's Embrace It! We Live in a Pay to Play World... Let's Embrace It!
We Live in a Pay to Play World... Let's Embrace It!
 
Social media sourcing
Social media sourcingSocial media sourcing
Social media sourcing
 
Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11
 
Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...
 
Social Media For Non-Profits
Social Media For Non-ProfitsSocial Media For Non-Profits
Social Media For Non-Profits
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Social Media Made Easy
Social Media Made EasySocial Media Made Easy
Social Media Made Easy
 
Hiring Hacks: How to Take Your Social Recruiting to the Next Level
Hiring Hacks: How to Take Your Social Recruiting to the Next LevelHiring Hacks: How to Take Your Social Recruiting to the Next Level
Hiring Hacks: How to Take Your Social Recruiting to the Next Level
 
Nonprofit Center of Northeast Florida
Nonprofit Center of Northeast FloridaNonprofit Center of Northeast Florida
Nonprofit Center of Northeast Florida
 
5 digital strategies for a successful giving tuesday campaign
5 digital strategies for a successful giving tuesday campaign5 digital strategies for a successful giving tuesday campaign
5 digital strategies for a successful giving tuesday campaign
 
Social Media Guide for Churches
Social Media Guide for ChurchesSocial Media Guide for Churches
Social Media Guide for Churches
 
5 digital strategies for a successful #givingtuesday campaign.
5 digital strategies for a successful #givingtuesday campaign.5 digital strategies for a successful #givingtuesday campaign.
5 digital strategies for a successful #givingtuesday campaign.
 
Social Media
Social MediaSocial Media
Social Media
 

More from Marketing Land

Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...
Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...
Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...Marketing Land
 
Measuring Social Success By Steve Hammer
Measuring Social Success By Steve HammerMeasuring Social Success By Steve Hammer
Measuring Social Success By Steve HammerMarketing Land
 
No, Direct Traffic Isn't Driving All Those Conversions By Kiko Correa
No, Direct Traffic Isn't Driving All Those Conversions By Kiko CorreaNo, Direct Traffic Isn't Driving All Those Conversions By Kiko Correa
No, Direct Traffic Isn't Driving All Those Conversions By Kiko CorreaMarketing Land
 
Building Trust and Value Through Attribution By Dave Rigotti
Building Trust and Value Through Attribution By Dave RigottiBuilding Trust and Value Through Attribution By Dave Rigotti
Building Trust and Value Through Attribution By Dave RigottiMarketing Land
 
Instagram Insta-Success, Advanced Edition By Hayes Davis
Instagram Insta-Success, Advanced Edition By Hayes DavisInstagram Insta-Success, Advanced Edition By Hayes Davis
Instagram Insta-Success, Advanced Edition By Hayes DavisMarketing Land
 
Mission To Mars: The Top 10 Facebook and Twitter Advertising Hacks for Conte...
Mission To Mars: The Top 10 Facebook and Twitter Advertising Hacks for Conte...Mission To Mars: The Top 10 Facebook and Twitter Advertising Hacks for Conte...
Mission To Mars: The Top 10 Facebook and Twitter Advertising Hacks for Conte...Marketing Land
 
Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala
 Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala
Pinbusters: A Guide To Optimizing Your Pins By Matt SitalaMarketing Land
 
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...Marketing Land
 
Learning From Social Data By Chris Kerns
Learning From Social Data By Chris KernsLearning From Social Data By Chris Kerns
Learning From Social Data By Chris KernsMarketing Land
 
Why Tracking Facebook & Instagram Ads Should Be One of the Deadly Sins (the D...
Why Tracking Facebook & Instagram Ads Should Be One of the Deadly Sins (the D...Why Tracking Facebook & Instagram Ads Should Be One of the Deadly Sins (the D...
Why Tracking Facebook & Instagram Ads Should Be One of the Deadly Sins (the D...Marketing Land
 
Popshort's Insights Into the Social Video Landscape By Peyton Dougherty
Popshort's Insights Into the Social Video Landscape By Peyton DoughertyPopshort's Insights Into the Social Video Landscape By Peyton Dougherty
Popshort's Insights Into the Social Video Landscape By Peyton DoughertyMarketing Land
 
Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By ...
Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By ...Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By ...
Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By ...Marketing Land
 
Social Super Duper Tools Session By Benjamin Spiegel
Social Super Duper Tools Session By Benjamin SpiegelSocial Super Duper Tools Session By Benjamin Spiegel
Social Super Duper Tools Session By Benjamin SpiegelMarketing Land
 
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon Gardner
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMy Top 10 Social Media Tools For Instagram, Pinterest and More By Devon Gardner
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMarketing Land
 
The Role Of Social Ads In Your Overall Marketing Campaigns By David Zelniker
The Role Of Social Ads In Your Overall Marketing Campaigns By David ZelnikerThe Role Of Social Ads In Your Overall Marketing Campaigns By David Zelniker
The Role Of Social Ads In Your Overall Marketing Campaigns By David ZelnikerMarketing Land
 
Scale Meet Performance: The Powerful Interplay of Social & Search By Sana Ansari
Scale Meet Performance: The Powerful Interplay of Social & Search By Sana AnsariScale Meet Performance: The Powerful Interplay of Social & Search By Sana Ansari
Scale Meet Performance: The Powerful Interplay of Social & Search By Sana AnsariMarketing Land
 
Beyond Facebook Awareness Integrating Facebook Advertising at Every Stage of ...
Beyond Facebook Awareness Integrating Facebook Advertising at Every Stage of ...Beyond Facebook Awareness Integrating Facebook Advertising at Every Stage of ...
Beyond Facebook Awareness Integrating Facebook Advertising at Every Stage of ...Marketing Land
 
Decoding the Facebook News Feed By Maggie Malek
Decoding the Facebook News Feed By Maggie MalekDecoding the Facebook News Feed By Maggie Malek
Decoding the Facebook News Feed By Maggie MalekMarketing Land
 
Using Twitter to Define and Target Your Audience Interests By Geoff Colon
Using Twitter to Define and Target Your Audience Interests By Geoff ColonUsing Twitter to Define and Target Your Audience Interests By Geoff Colon
Using Twitter to Define and Target Your Audience Interests By Geoff ColonMarketing Land
 
Periscope, Meerkat, And The Advent of Real Time Video By Andrew Grinaker
Periscope, Meerkat, And The Advent of Real Time Video By Andrew GrinakerPeriscope, Meerkat, And The Advent of Real Time Video By Andrew Grinaker
Periscope, Meerkat, And The Advent of Real Time Video By Andrew GrinakerMarketing Land
 

More from Marketing Land (20)

Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...
Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...
Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...
 
Measuring Social Success By Steve Hammer
Measuring Social Success By Steve HammerMeasuring Social Success By Steve Hammer
Measuring Social Success By Steve Hammer
 
No, Direct Traffic Isn't Driving All Those Conversions By Kiko Correa
No, Direct Traffic Isn't Driving All Those Conversions By Kiko CorreaNo, Direct Traffic Isn't Driving All Those Conversions By Kiko Correa
No, Direct Traffic Isn't Driving All Those Conversions By Kiko Correa
 
Building Trust and Value Through Attribution By Dave Rigotti
Building Trust and Value Through Attribution By Dave RigottiBuilding Trust and Value Through Attribution By Dave Rigotti
Building Trust and Value Through Attribution By Dave Rigotti
 
Instagram Insta-Success, Advanced Edition By Hayes Davis
Instagram Insta-Success, Advanced Edition By Hayes DavisInstagram Insta-Success, Advanced Edition By Hayes Davis
Instagram Insta-Success, Advanced Edition By Hayes Davis
 
Mission To Mars: The Top 10 Facebook and Twitter Advertising Hacks for Conte...
Mission To Mars: The Top 10 Facebook and Twitter Advertising Hacks for Conte...Mission To Mars: The Top 10 Facebook and Twitter Advertising Hacks for Conte...
Mission To Mars: The Top 10 Facebook and Twitter Advertising Hacks for Conte...
 
Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala
 Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala
Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala
 
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...
 
Learning From Social Data By Chris Kerns
Learning From Social Data By Chris KernsLearning From Social Data By Chris Kerns
Learning From Social Data By Chris Kerns
 
Why Tracking Facebook & Instagram Ads Should Be One of the Deadly Sins (the D...
Why Tracking Facebook & Instagram Ads Should Be One of the Deadly Sins (the D...Why Tracking Facebook & Instagram Ads Should Be One of the Deadly Sins (the D...
Why Tracking Facebook & Instagram Ads Should Be One of the Deadly Sins (the D...
 
Popshort's Insights Into the Social Video Landscape By Peyton Dougherty
Popshort's Insights Into the Social Video Landscape By Peyton DoughertyPopshort's Insights Into the Social Video Landscape By Peyton Dougherty
Popshort's Insights Into the Social Video Landscape By Peyton Dougherty
 
Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By ...
Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By ...Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By ...
Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By ...
 
Social Super Duper Tools Session By Benjamin Spiegel
Social Super Duper Tools Session By Benjamin SpiegelSocial Super Duper Tools Session By Benjamin Spiegel
Social Super Duper Tools Session By Benjamin Spiegel
 
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon Gardner
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMy Top 10 Social Media Tools For Instagram, Pinterest and More By Devon Gardner
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon Gardner
 
The Role Of Social Ads In Your Overall Marketing Campaigns By David Zelniker
The Role Of Social Ads In Your Overall Marketing Campaigns By David ZelnikerThe Role Of Social Ads In Your Overall Marketing Campaigns By David Zelniker
The Role Of Social Ads In Your Overall Marketing Campaigns By David Zelniker
 
Scale Meet Performance: The Powerful Interplay of Social & Search By Sana Ansari
Scale Meet Performance: The Powerful Interplay of Social & Search By Sana AnsariScale Meet Performance: The Powerful Interplay of Social & Search By Sana Ansari
Scale Meet Performance: The Powerful Interplay of Social & Search By Sana Ansari
 
Beyond Facebook Awareness Integrating Facebook Advertising at Every Stage of ...
Beyond Facebook Awareness Integrating Facebook Advertising at Every Stage of ...Beyond Facebook Awareness Integrating Facebook Advertising at Every Stage of ...
Beyond Facebook Awareness Integrating Facebook Advertising at Every Stage of ...
 
Decoding the Facebook News Feed By Maggie Malek
Decoding the Facebook News Feed By Maggie MalekDecoding the Facebook News Feed By Maggie Malek
Decoding the Facebook News Feed By Maggie Malek
 
Using Twitter to Define and Target Your Audience Interests By Geoff Colon
Using Twitter to Define and Target Your Audience Interests By Geoff ColonUsing Twitter to Define and Target Your Audience Interests By Geoff Colon
Using Twitter to Define and Target Your Audience Interests By Geoff Colon
 
Periscope, Meerkat, And The Advent of Real Time Video By Andrew Grinaker
Periscope, Meerkat, And The Advent of Real Time Video By Andrew GrinakerPeriscope, Meerkat, And The Advent of Real Time Video By Andrew Grinaker
Periscope, Meerkat, And The Advent of Real Time Video By Andrew Grinaker
 

Recently uploaded

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 

Recently uploaded (20)

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 

What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013