SlideShare a Scribd company logo
1 of 17
Lecture 4 Ethics & Professionalism
What is Ethics?  ,[object Object],[object Object],[object Object]
Three common belief systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other value orientations ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
The ethical advocate ,[object Object]
The role of professional organizations ,[object Object],[object Object]
PRSA ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRSA’s Code of Ethics  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IABC ,[object Object],[object Object],[object Object],[object Object],[object Object]
IPRA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Codes of Conduct  ,[object Object],[object Object],[object Object]
PRSP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Codes for Specific Situations  ,[object Object],[object Object],[object Object]
Professionalism, Licensing and Accreditation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethics in Individual Practice  ,[object Object]
Ethical Dealings with The News Media  ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Ethics and Corporate Social Responsibility - BAF
Ethics and Corporate Social Responsibility - BAFEthics and Corporate Social Responsibility - BAF
Ethics and Corporate Social Responsibility - BAFJay Mehta
 
The Ethical Public Relations Practitioner
The Ethical Public Relations PractitionerThe Ethical Public Relations Practitioner
The Ethical Public Relations PractitionerBarbara Nixon
 
Unified Ethics and Values
Unified Ethics and Values Unified Ethics and Values
Unified Ethics and Values Be The Dream LLC
 
Privacy and Civil Liberties
Privacy and Civil LibertiesPrivacy and Civil Liberties
Privacy and Civil LibertiesUpekha Vandebona
 
BUSINESS ETHICS
BUSINESS ETHICSBUSINESS ETHICS
BUSINESS ETHICSblackwhite_wc
 
Business Ethic Chap 3: Philosophical Ethics and Business
Business Ethic Chap 3: Philosophical Ethics and BusinessBusiness Ethic Chap 3: Philosophical Ethics and Business
Business Ethic Chap 3: Philosophical Ethics and BusinessShandy Aditya
 
Corporate ethics, communication and business networking
Corporate ethics, communication and business networkingCorporate ethics, communication and business networking
Corporate ethics, communication and business networkingThabang Chiloane
 
Ethics in Public Relations
Ethics in Public Relations Ethics in Public Relations
Ethics in Public Relations Ameeza Zia
 

What's hot (10)

Ethics and Corporate Social Responsibility - BAF
Ethics and Corporate Social Responsibility - BAFEthics and Corporate Social Responsibility - BAF
Ethics and Corporate Social Responsibility - BAF
 
The Ethical Public Relations Practitioner
The Ethical Public Relations PractitionerThe Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
 
Unified Ethics and Values
Unified Ethics and Values Unified Ethics and Values
Unified Ethics and Values
 
Privacy and Civil Liberties
Privacy and Civil LibertiesPrivacy and Civil Liberties
Privacy and Civil Liberties
 
BUSINESS ETHICS
BUSINESS ETHICSBUSINESS ETHICS
BUSINESS ETHICS
 
CSR
CSRCSR
CSR
 
Business Ethic Chap 3: Philosophical Ethics and Business
Business Ethic Chap 3: Philosophical Ethics and BusinessBusiness Ethic Chap 3: Philosophical Ethics and Business
Business Ethic Chap 3: Philosophical Ethics and Business
 
Ethics in PR Education
Ethics in PR EducationEthics in PR Education
Ethics in PR Education
 
Corporate ethics, communication and business networking
Corporate ethics, communication and business networkingCorporate ethics, communication and business networking
Corporate ethics, communication and business networking
 
Ethics in Public Relations
Ethics in Public Relations Ethics in Public Relations
Ethics in Public Relations
 

Similar to PR Lecture 4

ethics and professionalism
ethics and professionalismethics and professionalism
ethics and professionalismHamza Cheema
 
6 pr and ethics petya laleva
6 pr and ethics petya laleva6 pr and ethics petya laleva
6 pr and ethics petya lalevaPetya Laleva
 
Ethics in PR: Why it Matters
Ethics in PR: Why it MattersEthics in PR: Why it Matters
Ethics in PR: Why it MattersLauren Raguzin
 
ASLP: Globally Moving Forward
ASLP: Globally Moving ForwardASLP: Globally Moving Forward
ASLP: Globally Moving ForwardShirley Ingles-Cruz
 
Explains how a needs assessment is conducted using an assessment m.docx
Explains how a needs assessment is conducted using an assessment m.docxExplains how a needs assessment is conducted using an assessment m.docx
Explains how a needs assessment is conducted using an assessment m.docxSANSKAR20
 
Social Media Web Site.docx
Social Media Web Site.docxSocial Media Web Site.docx
Social Media Web Site.docxbkbk37
 
Community Resilience and the Private SectorWrite a paper out
Community Resilience and the Private SectorWrite a paper outCommunity Resilience and the Private SectorWrite a paper out
Community Resilience and the Private SectorWrite a paper outLynellBull52
 
CPRS Presentation to NAIT PR Students
CPRS Presentation to NAIT PR StudentsCPRS Presentation to NAIT PR Students
CPRS Presentation to NAIT PR Studentsdibegin
 
Ethics 110507104321-phpapp01
Ethics 110507104321-phpapp01Ethics 110507104321-phpapp01
Ethics 110507104321-phpapp01megha kochhar
 
Business ethics fi
Business ethics fiBusiness ethics fi
Business ethics firukhsar_khan
 
ethics and professionalism in PR.pptx
ethics and professionalism in PR.pptxethics and professionalism in PR.pptx
ethics and professionalism in PR.pptxMANIMEGALAIAPAMBIKAP
 
INTRODUCTION OF BUSINESS ETHICS (3).pptx
INTRODUCTION OF BUSINESS ETHICS (3).pptxINTRODUCTION OF BUSINESS ETHICS (3).pptx
INTRODUCTION OF BUSINESS ETHICS (3).pptxakshay353895
 
An Introduction to Vocational Service
An Introduction to Vocational ServiceAn Introduction to Vocational Service
An Introduction to Vocational Servicerotaryeclubsa9400
 
An Overview of Ethics for IT Professionals
An Overview of Ethics for IT ProfessionalsAn Overview of Ethics for IT Professionals
An Overview of Ethics for IT ProfessionalsMark Jhon Oxillo
 
Acca Professional Ethics Module
Acca Professional Ethics ModuleAcca Professional Ethics Module
Acca Professional Ethics ModuleLucy Nader
 

Similar to PR Lecture 4 (20)

ethics and professionalism
ethics and professionalismethics and professionalism
ethics and professionalism
 
6 pr and ethics petya laleva
6 pr and ethics petya laleva6 pr and ethics petya laleva
6 pr and ethics petya laleva
 
Ethics in PR: Why it Matters
Ethics in PR: Why it MattersEthics in PR: Why it Matters
Ethics in PR: Why it Matters
 
Ethics and issues
Ethics and issuesEthics and issues
Ethics and issues
 
ASLP: Globally Moving Forward
ASLP: Globally Moving ForwardASLP: Globally Moving Forward
ASLP: Globally Moving Forward
 
Ethics and stewardship-Jushkevich
Ethics and stewardship-JushkevichEthics and stewardship-Jushkevich
Ethics and stewardship-Jushkevich
 
Explains how a needs assessment is conducted using an assessment m.docx
Explains how a needs assessment is conducted using an assessment m.docxExplains how a needs assessment is conducted using an assessment m.docx
Explains how a needs assessment is conducted using an assessment m.docx
 
BUSINESS ETHICS UNIT II.pdf
BUSINESS ETHICS UNIT II.pdfBUSINESS ETHICS UNIT II.pdf
BUSINESS ETHICS UNIT II.pdf
 
Social Media Web Site.docx
Social Media Web Site.docxSocial Media Web Site.docx
Social Media Web Site.docx
 
Community Resilience and the Private SectorWrite a paper out
Community Resilience and the Private SectorWrite a paper outCommunity Resilience and the Private SectorWrite a paper out
Community Resilience and the Private SectorWrite a paper out
 
CPRS Presentation to NAIT PR Students
CPRS Presentation to NAIT PR StudentsCPRS Presentation to NAIT PR Students
CPRS Presentation to NAIT PR Students
 
Ethics 110507104321-phpapp01
Ethics 110507104321-phpapp01Ethics 110507104321-phpapp01
Ethics 110507104321-phpapp01
 
Business ethics fi
Business ethics fiBusiness ethics fi
Business ethics fi
 
ethics and professionalism in PR.pptx
ethics and professionalism in PR.pptxethics and professionalism in PR.pptx
ethics and professionalism in PR.pptx
 
Ethics in Counseling
Ethics in CounselingEthics in Counseling
Ethics in Counseling
 
INTRODUCTION OF BUSINESS ETHICS (3).pptx
INTRODUCTION OF BUSINESS ETHICS (3).pptxINTRODUCTION OF BUSINESS ETHICS (3).pptx
INTRODUCTION OF BUSINESS ETHICS (3).pptx
 
An Introduction to Vocational Service
An Introduction to Vocational ServiceAn Introduction to Vocational Service
An Introduction to Vocational Service
 
Chapter 4
Chapter 4Chapter 4
Chapter 4
 
An Overview of Ethics for IT Professionals
An Overview of Ethics for IT ProfessionalsAn Overview of Ethics for IT Professionals
An Overview of Ethics for IT Professionals
 
Acca Professional Ethics Module
Acca Professional Ethics ModuleAcca Professional Ethics Module
Acca Professional Ethics Module
 

More from Largest Catholic University

E Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation PositioningE Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation PositioningLargest Catholic University
 

More from Largest Catholic University (20)

Adman lecture 10
Adman lecture 10Adman lecture 10
Adman lecture 10
 
Adman lecture 8
Adman lecture 8Adman lecture 8
Adman lecture 8
 
Adman Lecture 5
Adman Lecture 5Adman Lecture 5
Adman Lecture 5
 
Adman lecture 1
Adman lecture 1Adman lecture 1
Adman lecture 1
 
E Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation PositioningE Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation Positioning
 
E Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer BehaviorE Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer Behavior
 
E Marketing Ch8 Segmentation Targeting
E Marketing Ch8 Segmentation TargetingE Marketing Ch8 Segmentation Targeting
E Marketing Ch8 Segmentation Targeting
 
E Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical LegalE Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical Legal
 
E Marketing Ch4 Global Markets
E Marketing Ch4 Global MarketsE Marketing Ch4 Global Markets
E Marketing Ch4 Global Markets
 
E Marketing Ch2 Emktg Strat
E Marketing Ch2 Emktg StratE Marketing Ch2 Emktg Strat
E Marketing Ch2 Emktg Strat
 
E Marketing Ch1 Convergence
E Marketing Ch1 ConvergenceE Marketing Ch1 Convergence
E Marketing Ch1 Convergence
 
Burns And Bush Chapter 15
Burns And Bush Chapter 15Burns And Bush Chapter 15
Burns And Bush Chapter 15
 
Burns And Bush Chapter 16
Burns And Bush Chapter 16Burns And Bush Chapter 16
Burns And Bush Chapter 16
 
Adibp Ch1
Adibp Ch1Adibp Ch1
Adibp Ch1
 
Basic TV Ad Production
Basic TV Ad ProductionBasic TV Ad Production
Basic TV Ad Production
 
Radio Ad
Radio AdRadio Ad
Radio Ad
 
Adman Lecture 9
Adman Lecture 9Adman Lecture 9
Adman Lecture 9
 
Media Characteristics
Media CharacteristicsMedia Characteristics
Media Characteristics
 
Print and Outdoor Layout and Design
Print and Outdoor Layout and DesignPrint and Outdoor Layout and Design
Print and Outdoor Layout and Design
 
Guide to print ad visuals
Guide to print ad visualsGuide to print ad visuals
Guide to print ad visuals
 

Recently uploaded

FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 

Recently uploaded (20)

FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 

PR Lecture 4

  • 1. Lecture 4 Ethics & Professionalism
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.