9. Social media in China
• 66% of social network users in China follow
business brands on a social media site (vs.
53% in the U.S.)
Friday, December 14, 12
10. Social media in China
• 66% of social network users in China follow
business brands on a social media site (vs.
53% in the U.S.)
• 54% of Internet users in China who would
buy a product because a friend “Likes” or
follows it on a social network.
Friday, December 14, 12
11. Social media in China
• 66% of social network users in China follow
business brands on a social media site (vs.
53% in the U.S.)
• 54% of Internet users in China who would
buy a product because a friend “Likes” or
follows it on a social network.
Source: eMarketer, inSites Consulting
Friday, December 14, 12
12. • China: 24% smartphones / 270 million users
• USA: 48% smartphones / 172 million users
Friday, December 14, 12
14. Mobile apps in the U.S.
• US consumers spend an average 127 minutes
on mobile apps per day.
• That’s up 35% from 94 minutes spent per day
in December 2011.
Source: eMarketer, Flurry
Friday, December 14, 12
15. What does this mean
for journalism?
Friday, December 14, 12
16. What does this mean
for journalism?
Opportunity
Friday, December 14, 12
19. The future is assured
“The FUTURE OF JOURNALISM is assured,
I think. Journalism — facts and narration —
predates newspapers and will outlast
newspapers. The future of the printed word
— that is, newspapers as we know them
today — seems less certain.
- David Leonhardt, NY Times
Friday, December 14, 12
21. Post-Industrial
Journalism
• Journalism matters.
Friday, December 14, 12
22. Post-Industrial
Journalism
• Journalism matters.
• Good journalism has always been subsidized.
Friday, December 14, 12
23. Post-Industrial
Journalism
• Journalism matters.
• Good journalism has always been subsidized.
• The internet wrecks advertising subsidy.
Friday, December 14, 12
24. Post-Industrial
Journalism
• Journalism matters.
• Good journalism has always been subsidized.
• The internet wrecks advertising subsidy.
• Restructuring is, therefore, a forced move.
Friday, December 14, 12
25. Post-Industrial
Journalism
• Journalism matters.
• Good journalism has always been subsidized.
• The internet wrecks advertising subsidy.
• Restructuring is, therefore, a forced move.
• There are many opportunities for doing good work
in new ways.
Friday, December 14, 12
26. Post-Industrial
Journalism
• Journalism matters.
• Good journalism has always been subsidized.
• The internet wrecks advertising subsidy.
• Restructuring is, therefore, a forced move.
• There are many opportunities for doing good work
in new ways.
Source: “Post-Industrial Journalism: Adapting to the Present.”
Friday, December 14, 12
34. Journalism educators
MUST:
• Embrace new technology.
• Help students explore and experiment.
Friday, December 14, 12
35. Journalism educators
MUST:
• Embrace new technology.
• Help students explore and experiment.
• Use new communication tools and methods
for better journalism.
Friday, December 14, 12
36. Journalism educators
MUST:
• Embrace new technology.
• Help students explore and experiment.
• Use new communication tools and methods
for better journalism.
• Challenge students to help create the future.
Friday, December 14, 12
37. Journalism educators
MUST:
• Embrace new technology.
• Help students explore and experiment.
• Use new communication tools and methods
for better journalism.
• Challenge students to help create the future.
Friday, December 14, 12
