Bring your IDEA to life

•

1 gefällt mir•642 views

Presentation to the Scripps Howard Entrepreneurial Journalism Institute at the Walter Cronkite School of Journalism at Arizona State University. Jan. 7, 2014.

Technologie News & Politik Bildung

Bring your …

IDEA
…to life
2014 Scripps Howard Entrepreneurial
Journalism Institute at the Walter Cronkite
School of Journalism and Mass Communication

@markbriggs

Mark Briggs
• Author of Entrepreneurial

Journalism, Journalism Next and
Journalism 2.0

• Director of Digital Media,

KING5 (NBC afﬁliate in Seattle)

• Former Ford Fellow for

Entrepreneurial Journalism at
The Poynter Institute

• Co-founder of Fork, Serra Media

At what age does someone in the U.S. 
receive their ﬁrst cellphone?

What does this mean
for journalism?

Opportunity

Big content = Big $$
$46M

$19M

$69M
$58M
$40.5M
$61M

$46M

Ideas are cheap ...

EXECUTION  
IS EVERYTHING

Do a job
FUNCTIONAL

PERSONAL

SOCIAL

• Food

• Fuel

• Shelter

• Feel better

• Connected

• More attractive

• Appreciated
• Smarter

Source: What Customers Want

From Idea to Product
1. Research it

“Get the hell
out of the
building.”

From Idea to Product
1. Research it

2. Craft it

Does this ring a bell?
Think different

Ask about it at work

What can Brown do for you?
Eat fresh
Good to the last drop
You are now free to move about the country

From Idea to Product
1. Research it

2. Craft it

3. Prototype it

Tools for prototyping
• Balsamiq

• Pencil
Project

• Cacoo

• Omnigrafﬂe

• Mockingbird

• MockFlow

From Idea to Product
1. Research it

2. Craft it

3. Prototype it

4. Test it

From Idea to Product
1. Research it

2. Craft it

3. Prototype it

4. Test it

5. Adapt it

Minimum Viable Product
Measure

Build

Learn

Source: The Lean Startup

From Idea to Product
1. Research it

2. Craft it

3. Prototype it

4. Test it

5. Adapt it
www.getfork.com

Money has to change hands
“If you make something users want,  
they will be happy, and you can translate 
that happiness into money.”

- Paul Graham

Questions?
Twitter: @markbriggs

Email: mark@journalism20.com

Website: www.journalism20.com

Weitere ähnliche Inhalte

Was ist angesagt?

Media Relations 2.0 for Non-Profit OrganizationsSean Clancy

Building 21st Century Tribes Darren Sharp

Digital Marketing Toolbox by Dawn JensenDawn Raquel Jensen, EMBA

What the F**K is Social Media: One Year LaterMartafy!

Social media for businesslimeybloke

SXSW 2014: Startups, Bow to Your Marketer Overlords David Berkowitz

Social Marketing and SEO: Ties that bind AlainaSheer

Presentation at the EdCom Conference "Life in the cloud"Yussi Pick

WexnerLisa Colton

Social Zombies II: Your Friends Need More BrainsTom Eston

Is Social the "New News?"Debra Askanase

SyfyTidusfai

Has Social Media Fundraising Finally Arrived? Debra Askanase

BuzzFeed Valentine - Case Study in Digital Marketing EducationScott Cowley

Social Media & The Feedback Economy: Risks, Rewards & OpportunitiesDarren Sharp

Social Media: the good, the bad and the uglyMichael VanDervort

Fake newsArdenVo

Creating an automatic marketing cultureDonnie Claudino

Online 2012 presentationPhil Bradley

AVOIDING BURNOUT: BUILDING RESILIENCE THROUGH RELATIONSHIPSRobin Allen

Was ist angesagt? (20)

Media Relations 2.0 for Non-Profit Organizations

Building 21st Century Tribes

Digital Marketing Toolbox by Dawn Jensen

What the F**K is Social Media: One Year Later

Social media for business

SXSW 2014: Startups, Bow to Your Marketer Overlords

Social Marketing and SEO: Ties that bind

Presentation at the EdCom Conference "Life in the cloud"

Wexner

Social Zombies II: Your Friends Need More Brains

Is Social the "New News?"

Syfy

Has Social Media Fundraising Finally Arrived?

BuzzFeed Valentine - Case Study in Digital Marketing Education

Social Media & The Feedback Economy: Risks, Rewards & Opportunities

Social Media: the good, the bad and the ugly

Fake news

Creating an automatic marketing culture

Online 2012 presentation

AVOIDING BURNOUT: BUILDING RESILIENCE THROUGH RELATIONSHIPS

Andere mochten auch

Idea JournalismCarla Melisa Nicolato

Generating ideasHarry Neal

La migranteMarcello de Martino Rosaroll

Generating IdeasJutka Czirok

Creating stories: A comparative analysis of the creative process of fiction w...Janet Fulton

Manual for investigative journalismGerald Businge

Idiomatic ExpressionsPaul Vincent Gerano

Investigative reportingJimi Kayode

Andere mochten auch (8)

Idea Journalism

Generating ideas

La migrante

Generating Ideas

Creating stories: A comparative analysis of the creative process of fiction w...

Manual for investigative journalism

Idiomatic Expressions

Investigative reporting

Ähnlich wie Bring your IDEA to life

52 Things You Didn’t Know About BuzzfeedEvgeny Tsarkov

BloomThink - The Social Media Shift - Tech TalkBilly Cripe

Dream. Build. Connect. Stephanie Heinatz

What might the future of social media look like?CharityComms

AEJMC12 State of the Industry: ONAJody Brannon

Aejmc12 ona-brannonJody Brannon

Building Trust Within Communities Through StorytellingBrian Huonker

Digital Media Skills to Master to Get a Job in 2019Chris Snider

Media landscape in 2012Walter Jennings

The Media's Role in the Innovation EcosystemGarvey Communication Associates Inc.

thinkLA Trends Breakfast 2012 - Jonah PerettithinkLA

Trends in PR - Global Best PracticeBurson-Marsteller Asia-Pacific

"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment SymposiumHamza Khan

52thingsyoudidntknowaboutbuzzfeed-141008113713-conversion-gate01firstnamevPz4tKt2u lastnamevPz4tKt2u

52thingsyoudidntknowaboutbuzzfeed-141008113713-conversion-gate01firstnamex1PsTQZnI lastnamex1PsTQZnI

52thingsyoudidntknowaboutbuzzfeed-141008113713-conversion-gate01Nitish Bhardwaj

paycheck uxMd. Rokanuzzaman

52thingsyoudidntknowaboutbuzzfeed-141008113713-conversion-gate01firstnameVvz4niddp lastnameVvz4niddp

1Nitish Bhardwaj

52thingsyoudidntknowaboutbuzzfeed-141008113713-conversion-gate01firstnameHz2CFqXzX lastnameHz2CFqXzX

Ähnlich wie Bring your IDEA to life (20)

52 Things You Didn’t Know About Buzzfeed

BloomThink - The Social Media Shift - Tech Talk

Dream. Build. Connect.

What might the future of social media look like?

AEJMC12 State of the Industry: ONA

Aejmc12 ona-brannon

Building Trust Within Communities Through Storytelling

Digital Media Skills to Master to Get a Job in 2019

Media landscape in 2012

The Media's Role in the Innovation Ecosystem

thinkLA Trends Breakfast 2012 - Jonah Peretti

Trends in PR - Global Best Practice

"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium

52thingsyoudidntknowaboutbuzzfeed-141008113713-conversion-gate01

paycheck ux

52thingsyoudidntknowaboutbuzzfeed-141008113713-conversion-gate01

Mehr von Mark Briggs

Future comm2012Mark Briggs

Hacking Seattle NewsMark Briggs

Journalism Next: SXSW Interactive Mark Briggs

Serra Media overviewMark Briggs

TownLuxe: Local shopping that's socialMark Briggs

A Journalist's Guide to the Digital AgeMark Briggs

An Editor's Guide to the Digital AgeMark Briggs

Technology makes journalism betterMark Briggs

Covering community in new and cost-effective waysMark Briggs

Ethics and Values in the Digital AgeMark Briggs

Newsgarden - The future of local (news)Mark Briggs

Journalism 2.0Mark Briggs

Eye on the futureMark Briggs

Mehr von Mark Briggs (13)

Future comm2012

Hacking Seattle News

Journalism Next: SXSW Interactive

Serra Media overview

TownLuxe: Local shopping that's social

A Journalist's Guide to the Digital Age

An Editor's Guide to the Digital Age

Technology makes journalism better

Covering community in new and cost-effective ways

Ethics and Values in the Digital Age

Newsgarden - The future of local (news)

Journalism 2.0

Eye on the future

Kürzlich hochgeladen

Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...BookNet Canada

Zeshan Sattar- Assessing the skill requirements and industry expectations for...itnewsafrica

QCon London: Mastering long-running processes in modern architecturesBernd Ruecker

Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González

Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda

Landscape Catalogue 2024 Australia-1.pdfAarwolf Industries LLC

Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll

The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney

All These Sophisticated Attacks, Can We Really Detect Them - PDFMichael Gough

Data governance with Unity Catalog PresentationKnoldus Inc.

Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...itnewsafrica

Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3

Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3

Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)Mark Simos

Design pattern talk by Kaya Weers - 2024 (v2)Kaya Weers

Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal

Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen

[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra

React Native vs Ionic - The Best Mobile App FrameworkPixlogix Infotech

Kürzlich hochgeladen (20)

Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...

Zeshan Sattar- Assessing the skill requirements and industry expectations for...

QCon London: Mastering long-running processes in modern architectures

Generative Artificial Intelligence: How generative AI works.pdf

Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger

Landscape Catalogue 2024 Australia-1.pdf

Emixa Mendix Meetup 11 April 2024 about Mendix Native development

The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...

All These Sophisticated Attacks, Can We Really Detect Them - PDF

Data governance with Unity Catalog Presentation

Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...

Digital Identity is Under Attack: FIDO Paris Seminar.pptx

Generative AI - Gitex v1Generative AI - Gitex v1.pptx

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx

Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)

Design pattern talk by Kaya Weers - 2024 (v2)

Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...

Testing tools and AI - ideas what to try with some tool examples

[Webinar] SpiraTest - Setting New Standards in Quality Assurance

React Native vs Ionic - The Best Mobile App Framework

Bring your IDEA to life

1. Bring your … IDEA …to life 2014 Scripps Howard Entrepreneurial Journalism Institute at the Walter Cronkite School of Journalism and Mass Communication @markbriggs

2. Mark Briggs • Author of Entrepreneurial Journalism, Journalism Next and Journalism 2.0 • Director of Digital Media, KING5 (NBC afﬁliate in Seattle) • Former Ford Fellow for Entrepreneurial Journalism at The Poynter Institute • Co-founder of Fork, Serra Media

3. At what age does someone in the U.S.  receive their ﬁrst cellphone?

6. Just. Getting. Started.

7. What does this mean for journalism? Opportunity

10. Circa news app

11. BreakingNews.com

12. Now This News

13. WatchUp: Daily News

14. Skift: Travel IQ

15. Outbrain: Drive trafﬁc

16. Narratively NY

17. Big content = Big $$ $46M $19M $69M $58M $40.5M $61M $46M

18. What is the next BIG idea?

19. Ideas are cheap ... EXECUTION   IS EVERYTHING

20. Make something people want

21. Solve a problem Hotmail Blogger Cozi

22. Do a job FUNCTIONAL PERSONAL SOCIAL • Food • Fuel • Shelter • Feel better • Connected • More attractive • Appreciated • Smarter Source: What Customers Want

23. From Idea to Product 1. Research it “Get the hell out of the building.”

24. From Idea to Product 1. Research it 2. Craft it

25. Craft It

26. Does this ring a bell? Think different Ask about it at work What can Brown do for you? Eat fresh Good to the last drop You are now free to move about the country

27. From Idea to Product 1. Research it 2. Craft it 3. Prototype it

28. Tools for prototyping • Balsamiq • Pencil Project • Cacoo • Omnigrafﬂe • Mockingbird • MockFlow

29. From Idea to Product 1. Research it 2. Craft it 3. Prototype it 4. Test it

30. From Idea to Product 1. Research it 2. Craft it 3. Prototype it 4. Test it 5. Adapt it

31. Minimum Viable Product Measure Build Learn Source: The Lean Startup

32. From Idea to Product 1. Research it 2. Craft it 3. Prototype it 4. Test it 5. Adapt it www.getfork.com

33. Money has to change hands “If you make something users want,   they will be happy, and you can translate  that happiness into money.” - Paul Graham

34. Questions? Twitter: @markbriggs Email: mark@journalism20.com Website: www.journalism20.com

Bring your IDEA to life

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (8)

Ähnlich wie Bring your IDEA to life

Ähnlich wie Bring your IDEA to life (20)

Mehr von Mark Briggs

Mehr von Mark Briggs (13)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Bring your IDEA to life