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Can a doll teach job skills?
1
In the spotlight
http://youtu.be/awmiE113nb8
2
How Yes She Can Inc. is approaching
job skill development
for young women with autism
Yale University
February 13, 2015
MARJORIE MADFIS, MBA
SHERI BARON, PHD
@YESSHECANINC
3
Presenters
Marjorie Madfis
Founder and President Yes She Can Inc.
Mother of 18 year old girl with ASD
30 year career in corporate marketing
MBA, Boston University
Sheri Baron
Director, Yes She Can Inc.
Clinical psychologist, over 20 years in private practice
specializing in HFA/Aspergers Syndrome
PhD. Syracuse University
Post-doc Teachers College, Columbia
4
Intentions
1. Share our experiences and insights
with you
2. Learn from your experts
3. Collaborate to further our mission of
improving employment opportunities
and outcomes for women with autism
5
Agenda
1. Adults and employment data
2. Ready for work
3. Yes She Can vision
4. Reality: Laying the track while the train is moving
5. Girl AGain as laboratory
6. Profiles
7. The work we do
8. Goals for year 2
9. Q&A
6
Autism employment
7
80% of adults with ASD are unemployed
8
And then….
8 years following High School
◦only 53% of adults have worked for pay (Shattuck, 2012)
◦ Unemployment rates for autism higher than other disabilities
◦ difficult time navigating work due to cognitive,
communication and behavioral challenges (Zager, 2014)
Implications:
◦Cost of caring for adult with autism who is not
working > $2 Million over their adult life (Autism Society,
2011)
9
Ready to work?
10
After high school options
College campus programs
◦ Accredited college with various supports (Adelphi)
◦ College programs designed for special ed students (NYIT VIP)
◦ Parallel programs on college campuses (Lesley College Threshold)
Vocational residential programs
◦ Most end at 21 under IDEA
◦ some continue with adult programs in community (Chapel Haven, Vista)
Last year of high school vocational prep
◦ Project SEARCH
“Day Hab” programs
◦ with or without walls
◦ “full day” = 9-2:30
11
High school skills vs workplace skills
School Work
Support Teacher and TA Peers
Reward Right answer Solutions to problems
Approach Independent Collaborative
Social Forced Necessary
Intense
interest
Obsession Expertise
12
Yes She Can: the vision
13
Autism Employment Models
Sheltered workshops
Agency run businesses
 Revenue funds the organization
 Arc of Westchester: eDocs NY
 SAARC: Beneficial Beans
Family run businesses
 For profit or non-profit
 Long-term employment
 Extraordinary Ventures
 Rising Tide Car Wash
 Spectrum Designs
 Aspiritech
Training for competitive
placement
 Specialisterne
Competitive differentiation
 Ultra Testing
Conventional businesses with
VR supported employment
 Shoprite
Conventional business with
intention
 Walgreens
14
Criteria for Yes She Can
1. Female-focused
2. Start from individual’s strengths and passion
3. Satisfy market demand
4. Apply business perspective – generalize and transfer skills
5. Immersive learning approach
6. Coaching and mentoring for sustainability
7. Create community of women at work
8. Instill culture of inclusion and respect in “NT” local community
9. Experiment, iterate and measure success (laboratory)
10. Scalability (incubator)
11. Serve as a model
15
Training with a business perspective
Tasks with a reason - Why
Process – How
Problem-solving
Collaborative decision making
Dealing with uncertainty
Setting priorities
Responsibility and commitment
It’s not about you- it’s about the customer
16
Teaching tasks vs business concepts
Does “what” + “why” = generalize?
examples Task Concept
Shopping bags Accuracy Marketing
Inventory Counting Purchasing
Product
knowledge
Study Expertise
Product display Arrange by
rule
Customer
motivation
17
Immersive learning
Learning on the job
One-on-one teaching
How to and why
Opposite of production line –
try all aspects of business
Stretching
Accomplishments
18
Creating the ecosystem
Structure
Supply DemandWork
Job
expertise
19
Leveraging
a passion
My inspiration
for our first
program
20
6
189
Izzie’s career goal:
American Girl Place
hair salon
expertise
21
American Girl brand
Founded 1986 – mail order catalog
Girls in American historical periods
Attention to authentic detail
Girls who can read – ages 8-11
Collect in depth
Girl empowerment message
Retail store experience
Café, Hair Salon, events
Mattel (Barbie)
Aspirational, attainable luxury
Shifting to younger aged girls
Doll that looks like self
22
Is there a business?
Market demand
New carries a high price tag
Dolls: $115
Outfits: $22-$40 each
Furniture: $30 - $300
 Huge secondary market
 Girls who want to add to collection
Girls who want a first doll
Adult collectors
23
Is there a business?
Product Supply
AG has been around for 27 years
Oldest cohort = 37 years old
Sources
Ebay, Craig’s List
Garage sales
Donations
24
25
The reality
BUILDING THE TRACKS
WHILE THE TRAIN IS MOVING
26
Girl AGain model
Structure
Supply DemandWork
Merchandise
Donations
Purchases
Customers
Marketing
Promotions
PR
Events
Retail space
Tasks
Processes
Funding
Accounting
Colleagues and managers
Social skills
Behavior coaching
Job
expertise
27
Opened Feb 8 2014
Hartsdale NY Strip mall
Inside another new business, Sweet Heaven Spa, 125 sq. ft.
28
Moved Oct 29 2014
Edge of downtown White Plains,
walk to Metro North train station
and bus hub.
750 Sq. Ft.
29
The work: on the job training
Merchandise
◦ Research, sort, assess, analysis, decision making, collaboration
Sales
◦ Communicate, sell, transactions, social
◦ Events – demonstrate, lead
Marketing
◦ Website development, contact database
◦ Social media
Operations
◦ Accounting: Quick Books
◦ Store maintenance
30
Coaching & Mentoring
Business coaching
Social & behavioral coaching
Career mentoring
Peer mentoring
31
Community of Women
“I can be myself”
32
Societal impact
Introducing our customers to women with
autism in responsible positions
“grease the skids” for conventional employers to
hire women with autism.
33
Scalability
Girl AGain cannot employ all women who want
to work
By creating an incubator with constant thru put
(“graduation”) more women can participate
Conventional employers need to
absorb Yes She Can trainees
Eventually, Yes She Can will have a portfolio of
businesses that meet the criteria of viability
 Not all women have a passion for American Girl. Really.
34
Girl AGain as laboratory
35
Characteristics of workplace success
Motivation and perseverance
Good social communication skills
Good emotional regulation
Adaptability and flexibility (cognitive and emotional)
Dealing with these issues all the time, day in and day out.
If trainees are able to achieve in these areas, they have a good
shot at job success.
36
Potential for success at work
Support for academic success in HS and college –
but scholastic success is not enough.
Little preparation for work success
social, emotional and communication skills needed
to be good employees.
No idea why they get hired and why they get fired.
Do not know what they are doing right or what is
getting them in trouble.
37
Girl AGain – a laboratory
A work environment in which:
Social communication skills are practiced in a safe place
with a range of people
The Hidden Curriculum is directly taught.
Where genuine honest
feedback is provided
We realistically address their
strengths and weaknesses
38
Business expectation and psychology
Workplace Do’s and Don'ts
Business Rules: Personal hygiene, Who is the boss
Why its important?
 People will not want you as part of their team
 Clarity on who provides direction and assessment
Do Don’t
wear clean clothes, bathe, use
deodorant
wear wrinkled dirty clothes, low cut
shirts, etc.
understand there may be more
than one “boss”
ignore information just because is
does not come from your “boss”
39
Immersive teaching
I cannot do this work from
a therapist’s chair.
We need an authentic environment
in which young women can learn and
practice what is necessary to become
good employees.
40
Profiles
41
Trainees
42
Monica
Overview: Age 25, Asperger’s, GED, lives with mother
Paid employment experience: none, volunteer roles
Career goal: work with animals
Joined Yes She Can : Fall 2014, before store opened
Work schedule: Thursdays and Saturdays, 4 hours each day
Skill Assessment
◦ Strengths: motivated, pleasant to be around, will advocate for self,
travels independently, sustains focus, willing to help others
◦ Challenges: Talking to strangers, small talk, anxiety regulation,
difficulty with math, rigid at times
Exit Strategy
◦ Center for Career Freedom: office software skills
◦ Access- VR placement
43
Paige
Overview: Age 25, ASD, OPWDD, attended CIP, lives at home with mother
and sister, takes classes at community college, has boyfriend
Paid employment: day care center, 3 days a week, 3 hours per day
Career goals: voice-over actress
Joined Yes She Can: Fall 2014, before store opened
Work Schedule: Thursdays, 4 hours
Skill assessment
◦ Strengths: Personable, capable of doing all tasks in store, willing to help other
workers, travels independently
◦ Weaknesses: Following directions and sustaining attention; poor speech
articulation; talks too much-does not know when others are disinterested, even
with direct instructions dresses inappropriately
Exit strategy: not defined
44
Isabelle
Overview: Age 18.5, ASD, attends high school and working towards CDOS
credential, lives with parents; OPWDD
Paid employment: none. Internships through school, and JCCA
Career goal: to work at American Girl Place hair salon (or perform at Disney
World)
Joined Yes She Can: from beginning
Work schedule:: Saturdays and Sundays 2 hours in mornings, and at events
Skill assessment:
◦ Strengths: passion for and knowledge of American Girl products; enjoys sharing
knowledge; doing work tasks involving high interest (research, pricing, display),
follows schedule
◦ Weaknesses: Following directions and sustaining attention when interest is low;
emotional regulation; social skills and social understanding; rigid; separating from
being a customer
Exit strategy: none
45
Running the business and
On the job training
46
Making a
complete
outfit
Assessing condition
Researching
competitive pricing
Decision making
47
Displaying doll outfits
Categorizing by doll, once and not done
48
Cleaning dolls
Playing with dolls for a purpose, attention to detail
49
Displayed to sell
50
Rearranging displays
51
Preparing
furniture
Following
directions
Working with
tools
52
Thank you Ikea
Collaboration, following directions, using power tools
53
Sales
Did I mention
how much I
love Felicity?
When enough
is enough
54
Book Keeping
Learning
QuickBooks
NY State
ACCES-VR
work trial
program for
businesses
55
Marketing
Web site
development
WordPress
MailChimp
Data entry
56
IT’S NOT ABOUT YOU
What does the customer need or want?
(testing theory of mind) 57
Transactions
It’s NOT math
Dealing with
anxiety
Using tech for
work
58
Banking
Even dolls need
to learn how to
make a deposit
59
In-store events for girls
Demonstrating expertise, practicing leadership
60
Events for girls
Presentation skills, recognition, respect
61
Year 2 goals
MARJORIE MADFIS
62
What’s next
Girl AGain: trainees
Formalize processes
Measurement methods
Exit strategies for each trainee
Create “serious games” for practicing skill
Work with employers - Create transition and training
Girl AGain: operations
Acquire more donated merchandise
Yes She Can goals
Fundraising and grants
63
Thank you
Marjorie@yesshecaninc.org
SBaron2001@aol.com
914-428-1258
YESSHECANINC.ORG
MARJORIE MADFIS, FOUNDER AND PRESIDENT
SHERI BARON, DIRECTOR
64
Questions?
ANSWERS?
65
Marjorie Madfis
Founder and President, Yes She Can Inc., Manager, Girl AGain boutique
Marjorie Madfis founded Yes She Can Inc. in November 2013, inspired by her daughter, Isabelle who is
a teen with autism. Marjorie realized that her daughter and other teens with autism transitioning
from high school to the adult world, need specialized coaching and training to be able to join the
workforce. From her observations and experience with her daughter, she believed that people with
autism particularly needed to have an immersive experience to prepare for the competitive work
place.
Previously Marjorie had a successful 30-year career in corporate marketing with expertise in interactive
marketing, branding, strategy, and direct marketing. In 2013 she retired from IBM after 17 years of
service where she held leadership roles in digital and social media marketing.
Prior to joining IBM, Marjorie was a direct marketing consult providing services to Ogilvy & Mather and
IBM, and to leading publishers including Hearst, TV Guide, and Time Inc. Previously, she held positions
as Director of Marketing at Doubleday Book Clubs and Account Supervisor at Wunderman Worldwide.
Marjorie holds an MBA from Boston University, and a Bachelor’s of Science in Community
Development from University of New Hampshire.
Marjorie lives in White Plains, New York, with her husband and daughter. She serves as a member of
the Westchester County Autism Advisory Committee, and had founded the White Plains School District
PTA Committee on Special Needs. She has been an active fundraiser for Autism Speaks (NAAR) and
Autism Science Foundation.
66
Sheri Baron, PhD.
Director, Yes She Can Inc.
Sheri Baron is a clinical psychologist with more than 20 years of experience working with
children, adolescents and adults. Dr. Baron has extensive experience working with toddlers
through young adults diagnosed with High Functioning Autism/Asperger’s Syndrome.
She received her doctorate in psychology from Syracuse University and completed post-
doctoral work at Teachers College, Columbia University. She spent five years doing research at
Downstate Medical Center involved in studying brain-behavior relationships that is the
relationships between neurotransmitter and hormone changes on mood and behavior. This
interest led to a focus in private practice on the effects of regulation of sensory,
mood/emotional, and attentional systems on symptoms experienced by patients.
Dr. Baron has a strong interest in helping her patients and others with social and
communication disorders develop those skills necessary to obtain meaningful work and
ultimately attain independence. In April 2014, she began volunteering at Girl AGain boutique
operated by Yes She Can Inc. to provide job coaching, counseling and behavioral support to the
women who participate in the program. She joined the Board of Yes She Can Inc. in October
2014
67
Addendum
Website: www.GirlAGain.com
Website: www.YesSheCanInc.org
Videos: The Local Live
Facebook: GirlAGainBoutique
Features:
◦ WCBS radio: Stories from Main Street
◦ Today.Com: Living the 'American Girl' dream: Mom opens shop to help daughter with autism
◦ The Journal News: 1-of-a-kind shop helps autistic girls follow their dreams
◦ Autism Daily Newscast: video
This presentation is available on slideshare http://www.slideshare.net/marjoriemadfis
68
Calling All American Girls
Seeking gently used American Girl brand dolls
and their clothing, furniture, accessories, and books
to be prepared and resold in our boutique
Operated by Yes She Can Inc., a 501 (c) (3) non-profit organization developing job skills
and employment opportunities for young women with autism.
Call to arrange donations: 914-428-1258
Learn more at www.YesSheCanInc.org
4 Martine Ave. White Plains, NY 10606
69

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Can a doll teach job skills?

  • 1. Can a doll teach job skills? 1
  • 3. How Yes She Can Inc. is approaching job skill development for young women with autism Yale University February 13, 2015 MARJORIE MADFIS, MBA SHERI BARON, PHD @YESSHECANINC 3
  • 4. Presenters Marjorie Madfis Founder and President Yes She Can Inc. Mother of 18 year old girl with ASD 30 year career in corporate marketing MBA, Boston University Sheri Baron Director, Yes She Can Inc. Clinical psychologist, over 20 years in private practice specializing in HFA/Aspergers Syndrome PhD. Syracuse University Post-doc Teachers College, Columbia 4
  • 5. Intentions 1. Share our experiences and insights with you 2. Learn from your experts 3. Collaborate to further our mission of improving employment opportunities and outcomes for women with autism 5
  • 6. Agenda 1. Adults and employment data 2. Ready for work 3. Yes She Can vision 4. Reality: Laying the track while the train is moving 5. Girl AGain as laboratory 6. Profiles 7. The work we do 8. Goals for year 2 9. Q&A 6
  • 8. 80% of adults with ASD are unemployed 8
  • 9. And then…. 8 years following High School ◦only 53% of adults have worked for pay (Shattuck, 2012) ◦ Unemployment rates for autism higher than other disabilities ◦ difficult time navigating work due to cognitive, communication and behavioral challenges (Zager, 2014) Implications: ◦Cost of caring for adult with autism who is not working > $2 Million over their adult life (Autism Society, 2011) 9
  • 11. After high school options College campus programs ◦ Accredited college with various supports (Adelphi) ◦ College programs designed for special ed students (NYIT VIP) ◦ Parallel programs on college campuses (Lesley College Threshold) Vocational residential programs ◦ Most end at 21 under IDEA ◦ some continue with adult programs in community (Chapel Haven, Vista) Last year of high school vocational prep ◦ Project SEARCH “Day Hab” programs ◦ with or without walls ◦ “full day” = 9-2:30 11
  • 12. High school skills vs workplace skills School Work Support Teacher and TA Peers Reward Right answer Solutions to problems Approach Independent Collaborative Social Forced Necessary Intense interest Obsession Expertise 12
  • 13. Yes She Can: the vision 13
  • 14. Autism Employment Models Sheltered workshops Agency run businesses  Revenue funds the organization  Arc of Westchester: eDocs NY  SAARC: Beneficial Beans Family run businesses  For profit or non-profit  Long-term employment  Extraordinary Ventures  Rising Tide Car Wash  Spectrum Designs  Aspiritech Training for competitive placement  Specialisterne Competitive differentiation  Ultra Testing Conventional businesses with VR supported employment  Shoprite Conventional business with intention  Walgreens 14
  • 15. Criteria for Yes She Can 1. Female-focused 2. Start from individual’s strengths and passion 3. Satisfy market demand 4. Apply business perspective – generalize and transfer skills 5. Immersive learning approach 6. Coaching and mentoring for sustainability 7. Create community of women at work 8. Instill culture of inclusion and respect in “NT” local community 9. Experiment, iterate and measure success (laboratory) 10. Scalability (incubator) 11. Serve as a model 15
  • 16. Training with a business perspective Tasks with a reason - Why Process – How Problem-solving Collaborative decision making Dealing with uncertainty Setting priorities Responsibility and commitment It’s not about you- it’s about the customer 16
  • 17. Teaching tasks vs business concepts Does “what” + “why” = generalize? examples Task Concept Shopping bags Accuracy Marketing Inventory Counting Purchasing Product knowledge Study Expertise Product display Arrange by rule Customer motivation 17
  • 18. Immersive learning Learning on the job One-on-one teaching How to and why Opposite of production line – try all aspects of business Stretching Accomplishments 18
  • 19. Creating the ecosystem Structure Supply DemandWork Job expertise 19
  • 21. 6 189 Izzie’s career goal: American Girl Place hair salon expertise 21
  • 22. American Girl brand Founded 1986 – mail order catalog Girls in American historical periods Attention to authentic detail Girls who can read – ages 8-11 Collect in depth Girl empowerment message Retail store experience Café, Hair Salon, events Mattel (Barbie) Aspirational, attainable luxury Shifting to younger aged girls Doll that looks like self 22
  • 23. Is there a business? Market demand New carries a high price tag Dolls: $115 Outfits: $22-$40 each Furniture: $30 - $300  Huge secondary market  Girls who want to add to collection Girls who want a first doll Adult collectors 23
  • 24. Is there a business? Product Supply AG has been around for 27 years Oldest cohort = 37 years old Sources Ebay, Craig’s List Garage sales Donations 24
  • 25. 25
  • 26. The reality BUILDING THE TRACKS WHILE THE TRAIN IS MOVING 26
  • 27. Girl AGain model Structure Supply DemandWork Merchandise Donations Purchases Customers Marketing Promotions PR Events Retail space Tasks Processes Funding Accounting Colleagues and managers Social skills Behavior coaching Job expertise 27
  • 28. Opened Feb 8 2014 Hartsdale NY Strip mall Inside another new business, Sweet Heaven Spa, 125 sq. ft. 28
  • 29. Moved Oct 29 2014 Edge of downtown White Plains, walk to Metro North train station and bus hub. 750 Sq. Ft. 29
  • 30. The work: on the job training Merchandise ◦ Research, sort, assess, analysis, decision making, collaboration Sales ◦ Communicate, sell, transactions, social ◦ Events – demonstrate, lead Marketing ◦ Website development, contact database ◦ Social media Operations ◦ Accounting: Quick Books ◦ Store maintenance 30
  • 31. Coaching & Mentoring Business coaching Social & behavioral coaching Career mentoring Peer mentoring 31
  • 32. Community of Women “I can be myself” 32
  • 33. Societal impact Introducing our customers to women with autism in responsible positions “grease the skids” for conventional employers to hire women with autism. 33
  • 34. Scalability Girl AGain cannot employ all women who want to work By creating an incubator with constant thru put (“graduation”) more women can participate Conventional employers need to absorb Yes She Can trainees Eventually, Yes She Can will have a portfolio of businesses that meet the criteria of viability  Not all women have a passion for American Girl. Really. 34
  • 35. Girl AGain as laboratory 35
  • 36. Characteristics of workplace success Motivation and perseverance Good social communication skills Good emotional regulation Adaptability and flexibility (cognitive and emotional) Dealing with these issues all the time, day in and day out. If trainees are able to achieve in these areas, they have a good shot at job success. 36
  • 37. Potential for success at work Support for academic success in HS and college – but scholastic success is not enough. Little preparation for work success social, emotional and communication skills needed to be good employees. No idea why they get hired and why they get fired. Do not know what they are doing right or what is getting them in trouble. 37
  • 38. Girl AGain – a laboratory A work environment in which: Social communication skills are practiced in a safe place with a range of people The Hidden Curriculum is directly taught. Where genuine honest feedback is provided We realistically address their strengths and weaknesses 38
  • 39. Business expectation and psychology Workplace Do’s and Don'ts Business Rules: Personal hygiene, Who is the boss Why its important?  People will not want you as part of their team  Clarity on who provides direction and assessment Do Don’t wear clean clothes, bathe, use deodorant wear wrinkled dirty clothes, low cut shirts, etc. understand there may be more than one “boss” ignore information just because is does not come from your “boss” 39
  • 40. Immersive teaching I cannot do this work from a therapist’s chair. We need an authentic environment in which young women can learn and practice what is necessary to become good employees. 40
  • 43. Monica Overview: Age 25, Asperger’s, GED, lives with mother Paid employment experience: none, volunteer roles Career goal: work with animals Joined Yes She Can : Fall 2014, before store opened Work schedule: Thursdays and Saturdays, 4 hours each day Skill Assessment ◦ Strengths: motivated, pleasant to be around, will advocate for self, travels independently, sustains focus, willing to help others ◦ Challenges: Talking to strangers, small talk, anxiety regulation, difficulty with math, rigid at times Exit Strategy ◦ Center for Career Freedom: office software skills ◦ Access- VR placement 43
  • 44. Paige Overview: Age 25, ASD, OPWDD, attended CIP, lives at home with mother and sister, takes classes at community college, has boyfriend Paid employment: day care center, 3 days a week, 3 hours per day Career goals: voice-over actress Joined Yes She Can: Fall 2014, before store opened Work Schedule: Thursdays, 4 hours Skill assessment ◦ Strengths: Personable, capable of doing all tasks in store, willing to help other workers, travels independently ◦ Weaknesses: Following directions and sustaining attention; poor speech articulation; talks too much-does not know when others are disinterested, even with direct instructions dresses inappropriately Exit strategy: not defined 44
  • 45. Isabelle Overview: Age 18.5, ASD, attends high school and working towards CDOS credential, lives with parents; OPWDD Paid employment: none. Internships through school, and JCCA Career goal: to work at American Girl Place hair salon (or perform at Disney World) Joined Yes She Can: from beginning Work schedule:: Saturdays and Sundays 2 hours in mornings, and at events Skill assessment: ◦ Strengths: passion for and knowledge of American Girl products; enjoys sharing knowledge; doing work tasks involving high interest (research, pricing, display), follows schedule ◦ Weaknesses: Following directions and sustaining attention when interest is low; emotional regulation; social skills and social understanding; rigid; separating from being a customer Exit strategy: none 45
  • 46. Running the business and On the job training 46
  • 48. Displaying doll outfits Categorizing by doll, once and not done 48
  • 49. Cleaning dolls Playing with dolls for a purpose, attention to detail 49
  • 53. Thank you Ikea Collaboration, following directions, using power tools 53
  • 54. Sales Did I mention how much I love Felicity? When enough is enough 54
  • 57. IT’S NOT ABOUT YOU What does the customer need or want? (testing theory of mind) 57
  • 58. Transactions It’s NOT math Dealing with anxiety Using tech for work 58
  • 59. Banking Even dolls need to learn how to make a deposit 59
  • 60. In-store events for girls Demonstrating expertise, practicing leadership 60
  • 61. Events for girls Presentation skills, recognition, respect 61
  • 63. What’s next Girl AGain: trainees Formalize processes Measurement methods Exit strategies for each trainee Create “serious games” for practicing skill Work with employers - Create transition and training Girl AGain: operations Acquire more donated merchandise Yes She Can goals Fundraising and grants 63
  • 66. Marjorie Madfis Founder and President, Yes She Can Inc., Manager, Girl AGain boutique Marjorie Madfis founded Yes She Can Inc. in November 2013, inspired by her daughter, Isabelle who is a teen with autism. Marjorie realized that her daughter and other teens with autism transitioning from high school to the adult world, need specialized coaching and training to be able to join the workforce. From her observations and experience with her daughter, she believed that people with autism particularly needed to have an immersive experience to prepare for the competitive work place. Previously Marjorie had a successful 30-year career in corporate marketing with expertise in interactive marketing, branding, strategy, and direct marketing. In 2013 she retired from IBM after 17 years of service where she held leadership roles in digital and social media marketing. Prior to joining IBM, Marjorie was a direct marketing consult providing services to Ogilvy & Mather and IBM, and to leading publishers including Hearst, TV Guide, and Time Inc. Previously, she held positions as Director of Marketing at Doubleday Book Clubs and Account Supervisor at Wunderman Worldwide. Marjorie holds an MBA from Boston University, and a Bachelor’s of Science in Community Development from University of New Hampshire. Marjorie lives in White Plains, New York, with her husband and daughter. She serves as a member of the Westchester County Autism Advisory Committee, and had founded the White Plains School District PTA Committee on Special Needs. She has been an active fundraiser for Autism Speaks (NAAR) and Autism Science Foundation. 66
  • 67. Sheri Baron, PhD. Director, Yes She Can Inc. Sheri Baron is a clinical psychologist with more than 20 years of experience working with children, adolescents and adults. Dr. Baron has extensive experience working with toddlers through young adults diagnosed with High Functioning Autism/Asperger’s Syndrome. She received her doctorate in psychology from Syracuse University and completed post- doctoral work at Teachers College, Columbia University. She spent five years doing research at Downstate Medical Center involved in studying brain-behavior relationships that is the relationships between neurotransmitter and hormone changes on mood and behavior. This interest led to a focus in private practice on the effects of regulation of sensory, mood/emotional, and attentional systems on symptoms experienced by patients. Dr. Baron has a strong interest in helping her patients and others with social and communication disorders develop those skills necessary to obtain meaningful work and ultimately attain independence. In April 2014, she began volunteering at Girl AGain boutique operated by Yes She Can Inc. to provide job coaching, counseling and behavioral support to the women who participate in the program. She joined the Board of Yes She Can Inc. in October 2014 67
  • 68. Addendum Website: www.GirlAGain.com Website: www.YesSheCanInc.org Videos: The Local Live Facebook: GirlAGainBoutique Features: ◦ WCBS radio: Stories from Main Street ◦ Today.Com: Living the 'American Girl' dream: Mom opens shop to help daughter with autism ◦ The Journal News: 1-of-a-kind shop helps autistic girls follow their dreams ◦ Autism Daily Newscast: video This presentation is available on slideshare http://www.slideshare.net/marjoriemadfis 68
  • 69. Calling All American Girls Seeking gently used American Girl brand dolls and their clothing, furniture, accessories, and books to be prepared and resold in our boutique Operated by Yes She Can Inc., a 501 (c) (3) non-profit organization developing job skills and employment opportunities for young women with autism. Call to arrange donations: 914-428-1258 Learn more at www.YesSheCanInc.org 4 Martine Ave. White Plains, NY 10606 69