Did you know? Video marketers get 66% more qualified leads per year! But, reasons marketers say they are not currently using video include: they lack time (23%) and they don't know where to start (21%). Hmm. 樂  In this presentation, I share the latest facts and stats on Facebook video, in particular, and how you can easily, quickly and inexpensively create professional videos to be an integral part of your social media marketing mix this year and beyond. Watch on Facebook here: https://www.facebook.com/marismith/videos/325865658310001/ 論 NEWSFLASH! 論 1️⃣ LIVE!! I will also be joined live on camera by Wave.video CMO, Daniel Glickman who will be sharing epic announcements as he streams with us LIVE from the stage at our long time friend Jessika Phillips’ Social Media Week 2019 event in Lima, Ohio!! [See: www.SocialLima.com. Check out the hashtags #SMWL19 and #Craveable ] ‍♀️ 2️⃣ NEW!! Our next Video Challenge starts *TODAY* June 18th and will run for 14 days. Be sure to join our challenge group for the full scoop and to participate. I promise it’ll be easy, fun and rewarding!! Mari Smith & Wave VIDEO CHALLENGE Group  https://www.facebook.com/groups/MariSmithWaveVideoChallenge  Plus, there will be a GRAND PRIZE DRAWING for all participants of this next challenge -- one lucky winner will be selected at random to WIN a special VIP Experience trip to Boston, MA in September including 1:1 Facebook & video marketing coaching time with myself and Daniel at Wave.video! ✈️壟 3️⃣ SPECIAL!! Save 25% on any annual Wave.video plan. Just go to www.wave.video and use code WXA_Creations. (There's still the free forever plan, too!) Stat sources above: OptinMonster and Wyzowl.  Got questions? Let us know!! See you soon!!  P.S. Special mention to our friends at Agorapulse - sponsors and supporters of Social Media Week and Social Media Day events! Check out events in your part of the world: bit.ly/SocialMediaDay19Events 

1. @marismith @mari_smith
1@marismith @mari_smith@marismith @mari_smith
The State of Video Marketing
@MariSmith - Premier Facebook Marketing Expert
CEO, Mari Smith International, Inc.
Brand Ambassador, Wave.video + Agorapulse

2. @marismith @mari_smith
YouTube = #1
The most widely used & successful
channel for video marketing
BUT, big surge in usage and
effectiveness across all major social
media channels:
Facebook
Instagram
LinkedIn
Twitter
Will Facebook beat YouTube?

3. @marismith @mari_smith
720 million people per month
140 million per day
26 minutes in Watch every day
Monetization expanding
Ad breaks in Watch in Canada
Ad breaks are already available in more than
40 countries
Pages actively using ad breaks = 3x over the
past year
Facebook Watch

4. @marismith @mari_smith
People are 800 times
more likely to comment
on videos in Watch Party
than when watching
video solo.

5. @marismith @mari_smith
90% of video marketers feel the
level of competition and noise has
increased in the past year.
BUT 99% will continue to use video
in 2019, with 88% saying they’ll
spend more than they did in
previous years. [Wyzowl]
Video marketers…

6. @marismith @mari_smith
The average user spends 88%
more time on a website with
video. [Forbes]
Video marketers get 66% more
qualified leads per year. [Optinmonster]
Video marketing works!

7. @marismith @mari_smith
Where both video and text are available
on the same page, 72% of people would
rather use video to learn about a
product or service. [Wyzowl]
Viewers are 95% more likely to remember
a call to action after watching a video,
compared to 10 percent when reading it
in text format. [Forbes]
Video effectiveness

8. @marismith @mari_smith
8@marismith @mari_smith@marismith @mari_smith
Device usage of Facebook users
worldwide as of January 2019

9. @marismith @mari_smith
Square 1:1
VERTICAL!
9:16 = Story format
2:3
4:5 = most popular
TEXT overlay/captions
Create video for mobile

10. @marismith @mari_smith
Vertical
videos on
Facebook
outperform
landscape
video in
engagement
for all page
sizes

11. @marismith @mari_smith
The optimal video length
for better engagement
across all page sizes is
between 2 and 5 minutes
for uploaded videos
Video length

12. @marismith @mari_smith
For Facebook content:
70% video
20% images/photos
10% link posts
It’s okay to add links & CTA’s
to any post type!
Recommended ratio…

13. @marismith @mari_smith
Where marketers are
stuck with video…

14. @marismith @mari_smith
…they are NOT currently using
video:
they lack time
they don't know where to start
they're unclear on the ROI of video
they think video is too expensive
they've not able to convince key
decision makers
[Source: Wyzowl]
Reasons marketers say…

15. @marismith @mari_smith

16. @marismith @mari_smith
Wave.video

17. @marismith @mari_smith
NEW!
Video Challenge &
Mega Prize Drawing!

18. @marismith @mari_smith
18@marismith @mari_smith@marismith @mari_smith
You could WIN a
VIP Experience
Trip to Boston, MA
in September!

19. @marismith @mari_smith
https://www.facebook.com/groups/MariSmithWaveVideoChallenge
Join our 14-day video challenge and
you could WIN a VIP Experience Trip to
Boston in September!
PLUS, save 25% on any annual
Wave.video plan. Just go to
www.wave.video and use code
WXA_Creations.
Join our Video Challenge Group!