How To Improve Your Facebook Marketing: 7 Power Techniques - The Big Social Media Conference
1. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
HOW TO IMPROVE
YOUR FACEBOOK
MARKETING
7 Power Techniques
with Mari Smith
2. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 2
PLAN 1 year in advance ď quarters
Add value + build community + test, track & measure
CORE Phase
⢠Fundamentals
⢠Everyday
posts
⢠Quality content
⢠Engagement
⢠Community
⢠Listen
⢠Identify
superfans
BUILD-UP Phase
⢠Anticipation
⢠Empower
affiliates
⢠Count-down
⢠Contest
⢠Big reveal!
PROMOTION Phase
⢠Free (webinar)
⢠Replay
⢠Encore
⢠Paid promotion
⢠Cart opens
⢠Early bird
⢠Sale cut offs
FOLLOW-UP Phase
⢠Still time to
join!
⢠Last minute
specials
⢠Testimonials
⢠Case studies
BusinessPage+PersonalProfile #1: Mariâs 4-phase profit system
3. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Facebook ads donât work
⢠People complain â tried and failed
⢠So many SMEs trained to âjust try itâ
⢠BUTâŚ
â User error!
â Unclear message?
â Confusing landing page?
â Wrong target, or too wide?
⢠KEY = education!
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4. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Which is most important?
⢠PRODUCT
⢠LEADERSHIP
⢠MARGIN
⢠SALES and MARKETING?
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5. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
#2: What are you selling?
âNothing happens until somebody sells
something.â ~ Darren Hardy
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6. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
#3: Example objectives
⢠Launch a new product
⢠Drive in-store sales
⢠Drive traffic to your website
⢠Increase online sales
⢠Get more check-ins
⢠Build your email list
⢠Build brand awareness
⢠Improve customer service
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7. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
#4: Frame of mind marketing
⢠Google = âsearch modeâ
â PROBLEM ď SOLUTION
⢠Facebook = âsocial modeâ
â CONNECT, SOCIALIZE
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8. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
#5 â Target audiences
⢠HUGE variety of targeting options
⢠Your own fanbase, + their friends
⢠OPF (other peopleâs fans)
⢠Custom audiences
â Your own database
â Your own website traffic
â Lookalike audience
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Image: AdEspresso.com
9. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
The Daily Burn
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10. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Tracking URL
http://dailyburn.com/blackfire?partner=amp&mtype=4&ldate=
Q42014&grp=NF_P&crtv=trainer&sz=1200x627&kw=bf&gen=fem&
age=45-
54&dev=1&utm_source=amp&utm_medium=display&utm_camp
aign=NF_P&utm_content=trainer_bf
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11. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
What worked?
⢠The right TARGET audience
⢠Compelling ad title + creative â short,
succinct, relevant
⢠Relevant image
⢠Timely (new yearâs resolutions, get fit)
⢠Irresistible offer (free 30-day trial)
⢠Social proof
⢠CTA button
⢠Dark post
⢠Powerful landing page â no extraneous
CTAs/offers
⢠âFrame of mind marketingâ
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12. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Create 6-Figure Courses
See: http://bit.ly/6figcourse
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13. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Create 6-Figure Courses
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14. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
What worked?
⢠Well targeted
⢠Highly relevant
⢠Inviting image
⢠Attractive, compelling ad
â Asked question
â Offered something for free
⢠Great offer
⢠Excellent landing page
⢠Frame of mind marketing
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15. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
@marismith
16. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
#6 - Tracking pixels
⢠âOver 90% of Fortune 500 companies
are not doing Facebook ads right!â
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17. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 17
18. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Convert using clear CTAs
⢠Social CTA = to increase engagement
ON Facebook
⢠Sales/sign up CTA = drive fans off
Facebook
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19. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
#7 - Be âsocially devotedâ
⢠FASTEST response time wins
⢠Warm, personal, human
⢠Use first names
⢠@ tag
⢠Surprise and delight
⢠Think outside the box
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20. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Mari saysâŚ
Content is King, but engagement is
Queen and she rules the house! ď
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21. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Takeaways
1. Use the 4-phase PROFIT SYSTEM for content
2. SALES & MARKETING = most important
3. Set clear OBJECTIVES for your campaigns
4. Integrate FRAME of MIND marketing
â Create a SEAMLESS experience for your prospects
5. Build multiple TARGET audiences
6. Always use tracking PIXELS
7. SERVICE is the new social
â Provide prompt, quality responses
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22. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 22
marismith.com/fbbb
23. Š 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Social Media
Certified Training
Now accepting applications
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Hinweis der Redaktion
See: 15 Ways to Step Up Your Small Business Facebook Page
http://vionic.com/site/blog/15-ways-to-step-up-your-small-business-facebook-page/
Darren Hardy says EVERYONE is in the business of sales and marketing.
FIRST you are selling YOU. Incredibly important these days in the world of SOCIAL â people get a first impression from everything we share and how we conduct ourselves online.
More help â see:
5 Ways to Generate More Ecommerce Sales with Facebook Ads
http://adespresso.com/academy/blog/5-ways-more-ecommerce-sales-facebook-ads/
Maria Veloso (top copywriter)
Be careful of having your business content/ads come across as interruptive.
Variety of audience targeting options including location, age, gender, interests, behaviors (devices, past or intended purchases), education, etc.
Your own fanbase, + their friends
OPF (other peopleâs fans)
Your own database (custom audiences, include/exclude)
Your own website traffic (website custom audience) (example Desktime âFinish your registrationâ)
Lookalike audience (similar to any of your custom audiences)
www.dailyburn.com/blackfire
Facebookâs new âPeople-Based Marketingâ via ATLAS will be the next big thing in 2015-2016. Itâs an amazing evolution of digital marketing and advertising.
See this post for a summary of what Atlas is and how it works: https://www.facebook.com/marismith/posts/10152325408445009