Video #3 of 3 How To Get The Most Out Of Facebook Advertising: Advanced Tips Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below: https://animoto.com/video-ads-for-facebook-mari-smith And, take Animoto for a test drive!! https://animoto.com

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How To Get Started With
Facebook Video Advertising
by Mari Smith
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Video #3 of 3
How To Get The Most Out Of Facebook Advertising:
Advanced Tips

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Facebook Ad Algorithms Know…
Are you a sophisticated advertiser or newbie?
Newbies:
Only use Boost button
Boost every post
Target fans only, every ad
$10 budget to reach 1M+ fans
No saved or custom audiences
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Improve Your Facebook Ad ROI
Sophisticated advertisers…
Install the Facebook Pixel + Standard Events
Retarget
Use Custom Audiences
Include Lookalikes
Use Ads Manager (or Power Editor)
And Business Manager
For objectives, use:
Traffic, Conversion, Products, &/or Leads
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Install the Facebook Pixel
“Over 90% of Fortune 500 companies are not
doing Facebook ads right!” @mixpo

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Facebook Custom
Audiences
Customer List (Email)
Video views
Page engagement
Facebook Lookalike
Audiences
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Custom Audiences

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Retargeting
via Facebook Pixel
via engagement
Video views
Lead Ad
Canvas
Page
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Retargeting

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Overly focused on sales
‘Shouting’ at people
Remember:
STORY telling
Human element
Personalize
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Most Facebook Ads

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Not moderating comments
Not testing ads
Incorrect targeting
Frequency = too high (3-5 max)
Low budget & large audience
Not installing the pixel
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Facebook Ads - Common Mistakes

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“Content is King…
but Engagement is
Queen and she rules
the house.” Mari Smith

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Video Ad Advanced Tips Summary
1. Install the Facebook pixel on
your website
2. Use Ads Manager
3. Create Custom Audiences
4. Retarget audiences
5. Avoid the popular mistakes!

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Facebook Video Workshop
12
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Video #2
How To Amplify Your Video Reach with Facebook Ads
Video #3
How To Get The Most Out Of Facebook Advertising:
Advanced Tips
Video #1
5 Keys for Creating Thumb-Stopping Facebook Videos