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@marismith @animoto
How To Get Started With
Facebook Video Advertising
by Mari Smith
1
Video #1 of 3
5 Keys for Creating Thumb-Stopping Facebook Videos
@marismith @animoto
Emoji bio - Greetings, Friends!
• “Queen of Facebook”
• Hired by Facebook
• Globetrotting speaker
• Brand Ambassador
• Care deeply about my peeps
• Overnight success, 10 years in the making
• Funny accent
2
Mari Smith
@marismith @animoto
Organic = 1-3%
But, VIDEO = ‘mega trend’ on Facebook
Facebook favoring longer video
3
Reach on Facebook?
@marismith @animoto 4
Brands that fail to incorporate
visuals and videos will be left
by the wayside. ~Forbes
@marismith @animoto 5
Social Video
generates 1200%
more shares than
text and image
combined.
~Brightcove
@marismith @animoto 6
96% of consumers
find videos helpful
when making
purchase decisions.
~Animoto
4x as many
consumers would
rather watch a video
about a product than
read about it.
@marismith @animoto 7
THUMB-stopping!!!!
Craft for MAXIMUM SHARES
“OMG, I must share this! Now!”
Mari’s Top Content Creation Tip
@marismith @animoto
Choose from your photos/videos
And/or stock
Storyboard
8
#1 – Use Vibrant Visuals!
@marismith @animoto 9
#2 – Tell a Story
@marismith @animoto
Design for sound off
Include some text (<20%)
Animoto templates
Add captions
Facebook captions generator
YouTube captions generator
Transcription service, e.g. rev.com
10
#3 – Include Text
@marismith @animoto
On desktop, tap the down arrow top left
Select ‘Edit Post’
Click ‘Captions’
Click ‘Generate’
Or, Upload SRT File
Mycaptions.en_US.srt
11
Adding captions
@marismith @animoto
Consider context
Standalone video?
Logo overlay at beginning
Logo at end
12
#4 – Add Your Logo/Branding
@marismith @animoto 13
@marismith @animoto
Animoto’s royalty-free music library
14
#5 – Select Music
@marismith @animoto
Great Video (Ads):
Quality from the first frame
Authentic
High energy, entertaining
Evoke emotion
Personal, relatable
Useful
Designed for sound off
Add lower third highlights
Add captions (SRT file)
@marismith @animoto 16
Lumyer
@marismith @animoto 17
It’s Hip to be SQUARE
Square performs better on Facebook
&Instagram
Square gets +28% more video views than
landscape
Square (1:1) get more likes & shares than
landscape (16:9)
Square takes up 78% more screen space
than landscape
Square videos have a +67% higher view
completion rate
People gaze 5X longer at video than at
static content on FB& IG.
@marismith @animoto 18
Animoto Square Storyboard
@marismith @animoto 19
5 Keys Summary
1. Use vibrant visuals
2. Tell a story
3. Include text
4. Add your logo/branding
5. Select music
@marismith @animoto
Facebook Video Workshop
20
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Video #1 of 3
5 Keys for Creating Thumb-Stopping Facebook Videos
Video #2 of 3
How To Amplify Your Video Reach with Facebook Ads
NEXT:

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How To Get Started With Facebook Video Advertising Lesson #1 of 3 - Mari Smith and Animoto