How To Create Compelling Videos For Facebook + Animoto Tutorial

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The document discusses strategies for creating effective videos for Facebook. It notes that less than 1% of brand posts on Facebook are currently videos, despite predictions that video will dominate newsfeeds in the future. While many online videos and video ads are ineffective, some of the most successful ads appear on Snapchat and tend to be brief, authentic and contextually relevant. The document recommends brands create live videos using platforms like Facebook Live, as well as tutorial videos and provides tips on using the Animoto video creation tool to produce shareable videos.

Soziale Medien

How To Create
Compelling Videos
For Facebook
by Mari Smith
1@MariSmith | @Animoto

Video
Posts on
Facebook
2@MariSmith | @Animoto

< 1%
Video
Posts!
“In the 7 posts that brands share
on Facebook per week…
...far less than 1% are videos!”
 “Of the remaining
99%, 80% are links
and 19% are photos.”
3@MariSmith | @Animoto

Facebook
in Five
Years
Facebook VP:
“Five years from
now, your News
Feed will probably
be all video!”
4@MariSmith | @Animoto

Video Ads
Are
Ineffective
Mary Meeker Internet Trends
2016:
“Online ad efficacy still has a
long way to go.”
“Many online ads, especially
VIDEO ads, are ineffective.”
5@MariSmith | @Animoto

Create
BETTER
Video Ads
Mary Meeker Internet Trends
2016:
“If there’s ever been a call to
arms to create better ads,
this is it.”
6@MariSmith | @Animoto

Snapchat
Video Ads
Mary Meeker Internet Trends
2016:
“Some of the BEST ads are on
Snapchat”
“Ads tend to be authentic,
entertaining, in context and
often brief.”
7@MariSmith | @Animoto

8
2016
Internet
Trends
Report
@MariSmith | @Animoto

LIVE
Video
Platforms:
Facebook Live
Periscope
Blab
Ideas for live video:
Breaking News
Product demos
Q&A
Meet the team/staff
Customer spotlight
10@MariSmith | @Animoto

Video
Creation
Tool
Animoto Tutorial!
11@MariSmith | @Animoto

ANIMOTO
Tutorial
1. Select Video STYLE
2. Upload PHOTOS & VIDEOS
3. Edit photos, add CAPTIONS
4. TRIM videos
5. Add TEXT only blocks
6. ARRANGE blocks
7. Select MUSIC
8. Preview & PRODUCE (720p)
9. Download & SHARE
10. Copy & REPURPOSE
12@MariSmith | @Animoto

Animoto
Special
Offer
animoto.com/business
20% off a Professional or
Business Plan
Through June 30th
Enter code: MARI20
13@MariSmith | @Animoto

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Why And How Businesses Are Succeeding With Facebook - Mari Smith

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How To Master The Social Web In Six Easy Steps - Mari Smith

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With Facebook's constant evolution, businesses around the globe have found it increasingly difficult to derive solid, measurable results from their marketing efforts on the #1 social network. In this information-rich session, Mari Smith – premier Facebook marketing expert and co-author of the book Facebook Marketing: An Hour A Day – reveals five proven strategies that will help to immediately boost your results and impact your bottom line. You'll end up with plenty of actionable tips and inspiration to breathe new life into your Facebook marketing approach. The result: increased customer engagement, more loyal fans, and much improved measurable growth. Key takeaways: * The two best ways to create viral buzz while generating quality leads (includes best practices) * A powerful fix to overcome the #1 fear that prevents brands and businesses from optimizing Facebook (when you apply this approach, sales will increase) *Three simple tweaks to make to your daily fan page posts that instantly increases your reach and results (get a leg up on your competition with these ideas)

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How To Create Compelling Videos For Facebook + Animoto Tutorial

1. How To Create Compelling Videos For Facebook by Mari Smith 1@MariSmith | @Animoto

2. Video Posts on Facebook 2@MariSmith | @Animoto

3. < 1% Video Posts! “In the 7 posts that brands share on Facebook per week… ...far less than 1% are videos!”  “Of the remaining 99%, 80% are links and 19% are photos.” 3@MariSmith | @Animoto

4. Facebook in Five Years Facebook VP: “Five years from now, your News Feed will probably be all video!” 4@MariSmith | @Animoto

5. Video Ads Are Ineffective Mary Meeker Internet Trends 2016: “Online ad efficacy still has a long way to go.” “Many online ads, especially VIDEO ads, are ineffective.” 5@MariSmith | @Animoto

6. Create BETTER Video Ads Mary Meeker Internet Trends 2016: “If there’s ever been a call to arms to create better ads, this is it.” 6@MariSmith | @Animoto

7. Snapchat Video Ads Mary Meeker Internet Trends 2016: “Some of the BEST ads are on Snapchat” “Ads tend to be authentic, entertaining, in context and often brief.” 7@MariSmith | @Animoto

8. 8 2016 Internet Trends Report @MariSmith | @Animoto

9. 9@MariSmith | @Animoto

10. LIVE Video Platforms: Facebook Live Periscope Blab Ideas for live video: Breaking News Product demos Q&A Meet the team/staff Customer spotlight 10@MariSmith | @Animoto

11. Video Creation Tool Animoto Tutorial! 11@MariSmith | @Animoto

12. ANIMOTO Tutorial 1. Select Video STYLE 2. Upload PHOTOS & VIDEOS 3. Edit photos, add CAPTIONS 4. TRIM videos 5. Add TEXT only blocks 6. ARRANGE blocks 7. Select MUSIC 8. Preview & PRODUCE (720p) 9. Download & SHARE 10. Copy & REPURPOSE 12@MariSmith | @Animoto

13. Animoto Special Offer animoto.com/business 20% off a Professional or Business Plan Through June 30th Enter code: MARI20 13@MariSmith | @Animoto

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