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Greetings T&C360i Attendees! Please enjoy the slides from my session.
Facebook users have long associated the platform with News Feed. That's changing, and fast, says Mark Zuckerberg. “The future is private.” Catering to short attention spans—coupled with users’ desire for more private and ephemeral sharing—messaging and Stories are growing the fastest. Facebook also continues to place massive emphasis on video, determined to become a major player in digital streaming television. How can marketers make sense of all this and focus on the right mix today to get the right results tomorrow? In this presentation, I cover the 5 key areas Facebook is prioritizing today and planning for a future with a diminished News Feed.
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