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FACEBOOK’S
FUTURE
What Marketers Need To Know Today
Mari Smith | Premier Facebook Marketing Expert,
CEO, Mari Smith International, Inc.
#TCS360i | @marismith
MARI SMITH
•Premier Facebook Marketing Expert 🥇
•'Queen of Facebook’ 👸
•Social Media Thought Leader 🙋
•Brand Ambassador Ⓜ
•Clients include:
•AAA, AT&T, Adobe, Allstate, Bank of America, Cisco,
HubSpot, LS Retail, Nations Lending, PNC Bank,
Verizon
#TCS360i | @marismith
To look
forward,
we need to
look back…
#TCS360i | @marismith
Facebook’s F8 – 3.25.2015
Messenger Platform
#TCS360i | @marismith
3.2015
2.2016
• CHINA IS LIGHT YEARS AHEAD
• ONLY TWO APPS CAN COMPETE:
WHATSAPP AND MESSENGER
8.2016
#TCS360i | @marismith
1.2019
Image Credit: Amy Osborne/Getty Images
3.2019
#TCS360i | @marismith
Zuck’s 3,200 word ‘Privacy Manifesto’
3.2019
#TCS360i | @marismith
3.2019
#TCS360i | @marismith
Facebook’s Challenges
1. CONTINUE GROWING
• Users
• (Keep engaged, more time on site, avoid fatigue;
attract younger demographic)
• Revenue
• (New ad placements, new products)
2. AVOID STRUCTURAL SEPARATION
#TCS360i | @marismith
7.2016
#TCS360i | @marismith
Multiple Feeds
Multiple places to get seen +
multiple ad placements!
• 3 News Feeds (Home, Favorites, Recent)
• Groups Feed
• Watch Feed
• Games Feed
• Pages Feed
• Hashtag Feeds
• Stories (FB & IG) + Reels (IG)
• Search Pages
#TCS360i | @marismith
CONTENT + ENGAGEMENT +
CONVERSION = RESULTS.
Rinse. Repeat.
Your evergreen social media success formula:
#TCS360i | @marismith
#1. The Future is EPHEMERAL Content
• MICRO content
• Disappearing
• Horizontal navigation
• User is in control
#TCS360i | @marismith
“Stories are
the future.”
-Mark Zuckerberg
#TCS360i | @marismithImage: Snapchat
• Snapchat
• Instagram
• Facebook
• Messenger
• WhatsApp
• YouTube
• LinkedIn
• Twitter
• Google
• Spotify (coming)
“Lightweight and
low pressure.”
#TCS360i | @marismith
Social Media Trends Report
Story Ad spend
Feed Ad spend
#TCS360i | @marismith
#TCS360i | @marismith
Slider
Questions
Poll
2,617 times a day
5,400 times a day
Typical cellphone user
Extreme cellphone user
DM
Quiz
#TCS360i | @marismith
#2. The Future is VIDEO
#TCS360i | @marismith
1 23
Image Credit: Getty Images
“Create shared experiences
and a sense of belonging
through video.”
Video mission:
#TCS360i | @marismith
#TCS360i | @marismith
#3. The Future is MESSAGING
#TCS360i | @marismith
#TCS360i | @marismith
onezero.medium.com
#TCS360i | @marismith
#TCS360i | @marismith
#4. The Future is SHOPPING (mCommerce)
#TCS360i | @marismith
LIVE
SHOPPING
#TCS360i | @marismith
35% 22x
62%
#TCS360i | @marismith
#TCS360i | @marismith
#TCS360i | @marismith
PHOTO ILLUSTRATION: 731; PHOTOS: ALAMY; GETTY IMAGES
#TCS360i | @marismith
#5. The Future is PAYMENTS
Digital Coins
#TCS360i | @marismith
#TCS360i | @marismith
Facebook FAMILY of Apps & Services
DAU / MAU = only Facebook
Family DAP & MAP = active people
#TCS360i | @marismith
Facebook’s Future
#1. EPHEMERAL, MICRO content
• Create an abundance of Stories and Reels!
#2. VIDEO
• Create experiences via Facebook Live!
#3. MESSAGING
• Connect through the customer’s choice of app
• Messenger, Instagram, WhatsApp
#4. SHOPPING (mCommerce)
• Embrace mobile + Live, real-time shopping
• Instagram, Facebook, WhatsApp
#5. PAYMENTS
• Get ready for Diem coin!
(for Marketers)
#TCS360i | @marismith
#TCS360i | @marismith40

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Facebook's Future - What Marketers Need To Know Today - Mari Smith at Traffic & Conversion 2020