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Facebook F8 2019 Updates — What Marketers Need To Know. Here's the complete breakdown of important news by yours truly!
Grab a cuppa tea or glass o’ wine and join in the conversation on this Facebook Live at:
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FACEBOOK F8 UPDATES:
Facebook's new focus: "a privacy-focused social foundation for the future"
Messenger changes - speedier and lighter, desktop apps coming for Windows and Mac OS, group video calls, collaborate on projects. Watch video together (like a private Watch Party). New close friends section coming. "Building a modern day social network on top of messaging." Messenger & business - new lead generation templates in Ads Manager. New appointment booking in Messenger. Also, changes to chatbot broadcasts. "Starting April 30, 2019, a Page must be approved with the Page-level Subscription Messaging feature in order to use the Broadcast API."
Facebook Groups -- more prominent positioning in the new design on both mobile and desktop. Reach stats coming + Boost button. Plus, Custom Audiences in Ads Manager for any group you admin!!
Facebook's new 'FB5' design - cleaner, more white space, no blue bar, new logo; big focus on groups and soon events, too. “We’re rolling out FB5, a fresh new design for Facebook that’s simpler, faster, more immersive and puts your communities at the center.”
Plus, new group features coming: Job Groups, Health Support Groups, Buy & Sell groups, Gaming groups.
Marketplace changes -- ship items anywhere in continental US and pay via FB.
Instagram -- shop from Creators (around 50 in closed beta) offering products from Checkout on Instagram (in closed beta also). Apply at http://bit.ly/checkout_IG. Plus Donation sticker. And group Chat sticker spotted!
WhatsApp -- catalog coming for businesses. See a business catalog right within WhatsApp while chatting with a business
Portal -- Expanding from the US to Canada, coming to Europe this fall. WhatsApp & Messenger video chat in Portal; end-to-end encryption on all calls. Plus, Portal & Amazon: more Alexa skills including Flash Briefings, smart home control, and Amazon Prime Video app. Coming later this year. Plus, Facebook Live on Portal. Hm, are you more convinced to get a Portal now?!
Facebook Dating app -- Initially announced at F8 2018. Currently available in Colombia, Thailand, Canada, Argentina, and Mexico
Coming to the US “end of year." Expanding to 14 more countries now.
STORIES are still 'the future' says Zuck. And private messaging and small, meaningful groups.