Facebook's F8 2019 Updates — What Marketers Need To Know with Mari Smith

@marismith @mari_smith 1@marismith @mari_smith@marismith @mari_smith
Facebook F8 Updates
What Marketers Need To Know
MARI SMITH – Premier Facebook Marketing Expert
CEO, Mari Smith International, Inc.
Brought to you
in partnership
with Wave.video

www.wave.video

@marismith @mari_smith
Facebook’s
New Focus

Photograph: Josh Edelson/AFP/Getty Images
Big change
is coming!

@marismith @mari_smith 10@marismith @mari_smith
Public spaces = town squares
Private spaces = living rooms
Our digital lives = need both
Facebook and Instagram = town square for the
last 15 years
It’s no surprise that the fastest ways that we’re all
communicating online is PRIVATE MESSAGING,
SMALL GROUPS & STORIES
Zuck on privacy…

Messenger

Speed
Faster & lighter
Completely re-engineered app
Begins to roll out later this year
Messenger Desktop app
Windows & Mac OS
Group video calls
Collaborate on projects
Testing now, rolls out globally later this year
Messenger

Watch video together
Like a ‘private Watch Party’ J
Testing now, begins to roll out globally later this year
Messenger + Video

New, dedicated space
Discover Stories and messages with your closest
friends and family
Rolling out later this year
Messenger: Close Friends

New: Lead generation templates in Ads Manager
New: Book appointments within a Messenger
conversation
…car dealerships, stylists or cleaning services,
Also, changes to chatbot broadcasts
Pages must be approved
Starting April 30, 2019, a Page must be approved with the
Page-level Subscription Messaging feature in order to use
the Broadcast API.
Messenger + Businesses

Prominent position on Facebook’s new
design
Next section
Reach stats coming
Boost button coming
Custom Audiences coming
Group – news for businesses

Facebook’s FB5
New Design

“We’re rolling out FB5, a fresh new
design for Facebook that’s simpler,
faster, more immersive and puts your
communities at the center.”
Changes already rolling out on mobile
New desktop site coming in the next few months
New FB design – mobile & desktop

Groups tab
Personalized feed across all your
groups
New discovery tool
Search by topics
Improved recommendations
Putting Groups First

MORE content from groups in News
Feed!!
Group posts in News Feed

…because we know people use
Facebook Live to sell things in Buy
and Sell groups, we’re exploring ways
to let buyers easily ask questions and
place orders without leaving the live
broadcast
Buy and Sell Groups

Real-time shopping
Facebook Meets QVC

Job groups will have a new template
for employers to post openings, and
easier ways for job seekers to
message the employer and apply
directly through Facebook
Job Groups

Different communities have different needs, so
we’re introducing new features for different
types of groups
Through new Health Support groups, members
can post questions and share information
without their name appearing on a post
Ashley M. Greiner, an attorney who suffers from
congestive heart failure, has been working with
Facebook on the new feature.
Health Support Groups

Gaming groups will get a new chat
feature so members can create
threads for different topics within the
group
Gaming Groups

Help you start friendships with new
people from your shared communities
like a school, workplace or city
It’s OPT IN
Groups integrated – meet new friends
from your most meaningful communities.
Started testing in a few places; will roll out wider
soon
Meet New Friends

See what’s happening around you
Get recommendations
Discover local businesses
Coordinate with friends to make
plans to get together
See:
https://www.facebook.com/local/
Events Tab coming this summer
New Events Tab

Marketplace

People will soon be able to ship
Marketplace items anywhere in the
continental US and pay for their
purchases directly on Facebook
For sellers this means reaching more
buyers and getting paid securely
For buyers this means shopping more
items — near or far
Shipping

Instagram

INSTAGRAM
is Facebook’s next Facebook

Over 130 million accounts on Instagram tap on a shopping
post to learn more about products every month.
Shop from Creators
Anyone in the global IG community will be able to shop from
creators
Creators tag products in their posts
Users buy without leaving Instagram
Testing approx. 50 creators next week, with plans to expand access over time
Checkout on Instagram = closed beta
Apply at http://bit.ly/checkout_IG
Instagram Updates

Creators in the Shop Looks beta group

Brands in the Checkout beta group
http://bit.ly/checkout_IG

Goal = monetize
Purchase without leaving the apps:
Instagram first
Then Facebook, Messenger, WhatsApp next
Eventually Portal
Then Oculus ++
Payments
Cryptocurrency
Social Commerce / Private Commerce
$19Bn

Donation sticker
100% of the money raised goes to the
nonprofit you support
Available in the US now; IG is working to bring it to more
countries.
See @brenebrown’s ‘Give Now’ highlight
Instagram Updates

Private group
discussion
'People who
view your story
can request to
join this group
chat’.
Instagram: Chat Sticker

Instagram
testing
hiding like
counts

New ‘nudge’ feature warning users if
they’re about to comment something
hurtful
“Away mode” for taking a break
“Manage interactions” – set limits on
how certain people interact with you
Promoting ‘digital well-being’

See a business catalog
right within WhatsApp
while chatting with a
business
Businesses can showcase
their goods so people can
easily discover them
WhatsApp: Business Catalog

Expanding from the US to Canada
Portal and Portal+ in Europe this fall
WhatsApp & Portal
End-to-end encryption on all calls
Call friends who use WhatsApp or
Messenger on their Portal or phone
Portal & Amazon
More Alexa skills including
Flash Briefings, smart home control,
and Amazon Prime Video app
Coming later this year
Facebook Live on Portal
Portal updates
Photo by Amelia Holowaty Krales / The Verge

Initially announced at F8 2018
Separate profile, opt in
200M users listed as single
Currently available in Colombia, Thailand, Canada, Argentina, and
Mexico
Coming to the US “end of year”
Expanded to 14 new countries: Philippines, Vietnam, Singapore,
Malaysia, Laos, Brazil, Peru, Chile, Bolivia, Ecuador, Paraguay,
Uruguay, Guyana, and Suriname
So far, no ads or paid features
Online dating could be worth $12 billion a year by 2020
Facebook Dating App

“Stories
are the
FUTURE”
~Mark Zuckerberg,
CEO Facebook
Photo: quintanomedia

Stories
are
growing
15x
faster
than
feed
content

www.wave.video

Facebook's F8 2019 Updates — What Marketers Need To Know with Mari Smith

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Facebook's F8 2019 Updates — What Marketers Need To Know with Mari Smith