NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET. Part 3 = CONDUCTING INTERVIEWS Facebook Live Video Marketing – Talk Show Tips, Visuals & More I showcase great examples as well as bringing on guests! If you’re looking to get started with your very own digital television talk show and get featured on Facebook’s new Watch platform, be sure to tune in for hot tips!! See the live stream here: https://www.facebook.com/marismith/videos/10154807838280009/

1. @MariSmith BeLive.tv
CONDUCTING INTERVIEWS
by Mari Smith
in Partnership with BeLive.tv
1
PART 3 of 4
Facebook LIVE
Video Marketing
Talk Show Tips, Visuals & More!

2. @MariSmith BeLive.tv
#1. Prep & Gear
Lighting, Mic, Camera & more
#2. Content That Converts
Which problems does your expertise solve? What’s
your FOCUS?
Hot topics = FOOD, fashion, DIY, humor
Include CTA, run contests
Messenger bot integration!
Conversational commerce
The fortune is in the follow up!
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Part 1 & 2 – Brief Review

3. @MariSmith BeLive.tv 3
Hot topics

4. @MariSmith BeLive.tv
So, you’d love to
host your own
talk show?
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5. @MariSmith BeLive.tv 5
How To with BeLive.tv

6. @MariSmith BeLive.tv 6
How To with BeLive.tv

7. @MariSmith BeLive.tv 7
How To with BeLive.tv

8. @MariSmith BeLive.tv 8
How To with BeLive.tv

9. @MariSmith BeLive.tv 9
BeLive.tv Examples

10. @MariSmith BeLive.tv 10
BeLive.tv Examples

11. @MariSmith BeLive.tv 11
BeLive.tv Examples

12. @MariSmith BeLive.tv
Who is most likely to get featured on Watch?
Blue check verified
Well known, celebrity, public figure
Large following
Minimum 2,000 followers (profile or page)
Weekly show (series, episodes)
Well produced, quality, professional
High audience retention
Minimum 300 concurrent viewers
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Facebook Watch Tips

13. @MariSmith BeLive.tv
The Dave Ramsey Show
#AskGaryVee
Guy Kawaski’s “Wise Guy”
Top shows:
Sports
Reality TV
Comedy
Scripted Shows…
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Examples

14. @MariSmith BeLive.tv 14
Promotion

15. @MariSmith BeLive.tv
Show name
Map out a series
Facebook Page (Show Pages)
Build followers, viewers
Guests
Brainstorm a long list!
Don’t be afraid to approach people
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Prep

16. @MariSmith BeLive.tv 16
Summary
1. Plan for a regular SHOW.
2. Start using BeLive.tv Talk Show
format
3. Make an epic list of guests
4. Practice with BeLive.tv in a
private group and/or use testing
mode.

17. @MariSmith BeLive.tv
Video Training Series
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Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Part #1 of 4
PREPARATION & GEAR:
Getting Started & Getting The Right Equipment
Part #4 of 4
AMPLIFY REACH & RESULTS:
How To Fully Optimize Your Broadcasts
NEXT:
Part #2 of 4
CONTENT THAT CONVERTS:
What To Say, and How To Generate Leads & Sales
Part #3 of 4
CONDUCTING INTERVIEWS:
Talk Show Tips, Visuals & More!