SlideShare ist ein Scribd-Unternehmen logo
1 von 10
@MariSmith BeLive.tv
AMPLIFY REACH &
RESULTS
by Mari Smith
in Partnership with BeLive.tv
1
PART 4 of 4
Facebook LIVE
Video Marketing
How To Fully Optimize Your Broadcasts
@MariSmith BeLive.tv
Set goals & benchmarks
Build BUZZ
Schedule?
Share
Embed on a web page
Promote this page?
Email
Messenger & reminders
Other social
2
Amplify: Pre-Show
@MariSmith BeLive.tv
Comments are key!
Ideas:
Location?
Mobile or desktop?
Messenger bot comment trigger
Contest
Shares!
3
Amplify: During-Show
@MariSmith BeLive.tv
First:
Choose a great thumbnail
Edit the description if needed
Add a CTA button
Mari’s Ninja tip
Add captions
Mari’s Ninja tip
4
Amplify: Post-Show
@MariSmith BeLive.tv
Apply the Mari Method
Allow between 1-24 hours post-show
Maximize organic reach
Allocate budget in Ads Manager
Segment & test ads
Check your results regularly
Adjust as necessary
5
Amplify: Post-Show
@MariSmith BeLive.tv
Download your Live video
Upload to YouTube
Use rev.com for transcripts
$1/minute
Upload SRT file to your Facebook Live
Email follow up
Messenger follow up
Create a web page with embedded videos
Edit & repurpose videos
6
Amplify: Post-Show additional steps
@MariSmith BeLive.tv
Criteria:
2,000+ followers
300 concurrent viewers
Live = >4 minutes
Facebook will notify you!
7
Monetize with Ad Breaks
@MariSmith BeLive.tv
2,000 followers & 300 viewers
Live for >4 minutes
The $ icon turns on
Take an ad break no more than
every five minutes
Viewers cannot skip ad breaks
8
Ad Breaks while live
@MariSmith BeLive.tv 9
Summary
1. Build buzz before your show.
2. Encourage comments during
your show
3. Add captions & CTA button
4. Promote using Ads Manager
5. Email & Messenger follow up
@MariSmith BeLive.tv
Video Training Series
10
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Part #1 of 4
PREPARATION & GEAR:
Getting Started & Getting The Right Equipment
Part #4 of 4
AMPLIFY REACH & RESULTS:
How To Fully Optimize Your Broadcasts
Part #2 of 4
CONTENT THAT CONVERTS:
What To Say, and How To Generate Leads & Sales
Part #3 of 4
CONDUCTING INTERVIEWS:
Talk Show Tips, Visuals & More!

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Facebook LIVE Video Marketing - Part 3 of 4 AMPLIFY REACH & RESULTS - with BeLive.tv

  • 1. @MariSmith BeLive.tv AMPLIFY REACH & RESULTS by Mari Smith in Partnership with BeLive.tv 1 PART 4 of 4 Facebook LIVE Video Marketing How To Fully Optimize Your Broadcasts
  • 2. @MariSmith BeLive.tv Set goals & benchmarks Build BUZZ Schedule? Share Embed on a web page Promote this page? Email Messenger & reminders Other social 2 Amplify: Pre-Show
  • 3. @MariSmith BeLive.tv Comments are key! Ideas: Location? Mobile or desktop? Messenger bot comment trigger Contest Shares! 3 Amplify: During-Show
  • 4. @MariSmith BeLive.tv First: Choose a great thumbnail Edit the description if needed Add a CTA button Mari’s Ninja tip Add captions Mari’s Ninja tip 4 Amplify: Post-Show
  • 5. @MariSmith BeLive.tv Apply the Mari Method Allow between 1-24 hours post-show Maximize organic reach Allocate budget in Ads Manager Segment & test ads Check your results regularly Adjust as necessary 5 Amplify: Post-Show
  • 6. @MariSmith BeLive.tv Download your Live video Upload to YouTube Use rev.com for transcripts $1/minute Upload SRT file to your Facebook Live Email follow up Messenger follow up Create a web page with embedded videos Edit & repurpose videos 6 Amplify: Post-Show additional steps
  • 7. @MariSmith BeLive.tv Criteria: 2,000+ followers 300 concurrent viewers Live = >4 minutes Facebook will notify you! 7 Monetize with Ad Breaks
  • 8. @MariSmith BeLive.tv 2,000 followers & 300 viewers Live for >4 minutes The $ icon turns on Take an ad break no more than every five minutes Viewers cannot skip ad breaks 8 Ad Breaks while live
  • 9. @MariSmith BeLive.tv 9 Summary 1. Build buzz before your show. 2. Encourage comments during your show 3. Add captions & CTA button 4. Promote using Ads Manager 5. Email & Messenger follow up
  • 10. @MariSmith BeLive.tv Video Training Series 10 Facebook: @marismith Twitter: @marismith Instagram: @mari_smith LinkedIn: marismith Web: marismith.com Part #1 of 4 PREPARATION & GEAR: Getting Started & Getting The Right Equipment Part #4 of 4 AMPLIFY REACH & RESULTS: How To Fully Optimize Your Broadcasts Part #2 of 4 CONTENT THAT CONVERTS: What To Say, and How To Generate Leads & Sales Part #3 of 4 CONDUCTING INTERVIEWS: Talk Show Tips, Visuals & More!

Hinweis der Redaktion

  1. See: https://www.facebook.com/business/help/2176888065869976 http://www.adweek.com/digital/facebook-is-making-its-biggest-play-to-improve-brand-safety-but-is-it-enough-to-gain-marketers-trust/ In April, Facebook opened up five categories where advertisers could choose to opt-out of showing ads within: Tragedy and conflict, mature, debatable social issues, gambling and dating.
  2. https://www.facebook.com/business/help/2176888065869976