Facebook Business Briefing with Mari Smith - March 2018

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The Future of Facebook: What Marketers Need To Know for 2018 and Beyond Watch the companion Facebook Live here: https://www.facebook.com/marismith/videos/10155226323975009/

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FACEBOOK
BUSINESS
BRIEFING
The Future of Facebook:
What Marketers Need To Know
for 2018 and Beyond
MARI SMITH – Premier Facebook Marketing Expert
CEO, Mari Smith International, Inc.

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• 70M business
• 6M advertisers

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Meet Andrew, Epic Mortgage Guy

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INSTAGRAM
IS FACEBOOK’S NEXT FACEBOOK

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THIS is what Facebook is focused on…
• Netflix, YouTube, Amazon, Hulu – LOOK OUT!
• M! Conversational Commerce
• Groups, groups, groups = meaningful social interaction
• Hello Instagram!
• Yo, what’s up, WhatsApp?

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WATCH. VIDEO.

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Facebook TV

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FIVE FACEBOOK
VIDEO FACTORS
“We identified five factors related
to the rise of online video viewing”
Smartphones
Shorter attention spans
Binge-watching
Importance of context
Thrill of novelty

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A recent eye-
tracking study
shows people
gaze FIVE times
longer at video
than static
content on
Facebook &
Instagram.

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Increased investment in original content
• The big 3 SVOD increased
investment in content
from $5.5Bn to $13Bn in
four years
• Netflix to spend up to
$8bn in 2018 with the aim
of making half its catalog
original series

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Increase in number of digital original shows
• Amazon is top
• Netflix playing catch up
• Apple Music & Facebook
Watch now on the map
• YouTube Red increasing

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Increase in exclusive streaming rights
Golden Globes Red Carpet Pre-Party
India Premier Cricket League
Facebook bid $600M
Winning bid went to Rupert Murdoch’s
Star at $2.6Bn

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WHY IS ALL THIS IMPORTANT?

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VIDEO AD BREAKS
New (CHEAP!) television ads
5-15 seconds
Pre-roll and in-stream video ads

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not a ‘buy my stuff’
copywriter.
Think more like a
SCREENWRITER,

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Facebook Watch – got your show?
• Facebook is favoring
CREATORS
• Facebook Live Producer is
coming
• Episodic content
• Apply at:
http://bit.ly/fbwatchform

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Meet Lara, Animal Trainer

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43% of marketers
said they’d
create more
video content if
there were no
obstacles like
time, resources,
and budget.
~Buffer

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How my winners are winning!
• Right strategy
• Right tools
• Right templates
• Right content
• Right targeting
• Right engagement

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Meet Adriana, Romance Author

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Meet Lori, The Produce Moms

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Meet Whitney, Food Blogger

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Meet Nancy, Ladybug Wreaths

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Facebook’s #1 Focus for Ads
• All ads must DRIVE BUSINESS
• Metrics vs. Results

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MESSENGER
Marketers may ruin…

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Conversational commerce
• It’s all about how you
make people
FEEEEEEEEL!

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“A sale isn’t made
until a conversation
is started.
Marketers need to
focus on creating
conversations, not
leads.
Conversations
create revenue.”
David Cancel, CEO Drift

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“Content is King…
but Engagement is
Queen and she rules
the house.”~ Mari Smith

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Messenger groups as:
• Engagement Pods
• Mastermind
• Peer support network, sharing, coaching

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m.me/marismith chatbot

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Mari’s Motto
• Relationships first,
• Business second.

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What’s up, WhatsApp?!

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FACEBOOK
COMMUNITIES

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Meet Joey, Indie Law

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Meet Ursula, Team Grit

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The Future is Relationships
• Focus on your
community managers
• Moderators,
relationship builders
• Teach best practices
for community
engagement

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FACEBOOK’S
WELLBEING INITATIVE

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Here's How To Increase Your Reach,
Results and Revenue with VIDEO
on Facebook!
Details at: https://bit.ly/FASTfb
Or go to https://me.me/marismith & enter fast
Level 1 FAST Facebook Results
On-demand training
BONUS: Get 3 months free Inner Circle membership!
Level 2 FAST Facebook Results
Video training + PLUS 12-weeks *live* coaching
BONUS: Get 12 months free Inner Circle membership!
SPECIAL INVITATION!

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