Tune in here: http://bit.ly/10FBads -- Wednesday, October 30th, 2013 at 2pm PT / 5pm ET for a mega 2-hour Facebook Ads webinar.

1. • Free 2-hour Hangout with Mari Smith: October 30th, 2013!
– http://bit.ly/10FBads !
• Welcome!!
– Hashtag: #10FBads!
– Q&A: how to ask questions:!
• Facebook Comments!
• Google+ or YouTube!
• Hangout - LIVE on camera!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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2. • Facebook Ads!
– Voice of business!
• Sponsored Stories!
– Voice of friend!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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3. • Facebook Ad Placements!
1. Desktop Right Column!
2. Desktop News Feed!
3. Mobile News Feed!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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4. • Facebook Ad Types!
1.
2.
3.
4.
Ad!
Sponsored Story!
Video Ad!
(Mobile App Ad)!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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5. • What can you advertise?!
1.
2.
3.
4.
5.
Website!
Facebook Page (new likes or any app/tab)!
Facebook Page post!
Facebook App!
Facebook Event!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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6. • Helpful resources!
•
http://bit.ly/FBadSpecs
One-page Facebook Ad Creative Specs!
•
http://bit.ly/FBadGuide
•
Ads Product Guide Overview!
http://bit.ly/Fbpeguide
Facebook’s Power Editor Guide!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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7. • STEP #1!
– Create a clearly defined,
integrated marketing plan!
• Social media is an AMPLIFIER – what exactly
are you amplifying? Is it clear?!
• Website. (Minimum: landing page)!
• And/or Facebook landing tab!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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8. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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9. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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10. • Mari’s Social Media Success Model:!
Focus > Design > Voice >
Content > Engagement >
Promotion > Conversion >
Track & Measure > Scale!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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11. • STEP #2!
– Review/Build your Facebook
Page!
• “Everything starts with your Page.” !
• https://www.facebook.com/business/overview !
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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12. • STEP #3!
– Identify WHO you want to reach
on Facebook!
• Use Graph Search!
• Your Target Market!
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–
–
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–
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Where do they live?!
What is their age?!
What is their family/marital status?!
What are their hobbies and interests?!
What industry do their work in?!
What is their financial status?!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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13. • STEP #4!
– Decide WHAT you’re going to
advertise!
• You can advertise:!
–
–
–
–
–
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URLs!
Facebook Business Pages!
Facebook Place Pages!
Facebook Applications!
Facebook Events!
Facebook URLs (e.g. a specific landing tab)!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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14. • Decide what ACTION you want to
drive with your Facebook Ads!
– Drive people somewhere ON Facebook?!
• Page Ad to get more likes!
• Post Ad to get more engagement!
• Event Ad to get more RSVPs!
• Landing tab ad to drive traffic to a contest!
– Drive people somewhere OFF Facebook?!
• Domain ad (to get leads/opt-ins/registrations/sales)!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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15. • KEY:!
– You must have a good landing
page in order to maximize
conversions!!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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16. • STEP #5!
– Write your ads!
• POST = people, objective, strategy, technology!
• Come up with ideas for multiple ads – the more the better!
Brainstorm 10-12 ideas.!
• Set aside time to surf Facebook with the sole goal of watching
what ads catch your eye. Create a swipe file. Make a note of
what caught your eye and why.!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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17. • Must have 3 components:!
– Title = 25 chars max!
– Body text = 90 chars max!
– Image = varies depending on
type of ad and placement
(refer to one-page guide http://bit.ly/FBadSpecs )!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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18. • Ad copy:!
– Write as BENEFIT driven!
– Must understand F&B!
– WHY do people buy from you?
What do they get?!
– Copywriting = KEY skill!!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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19. • Select a main point to focus on
in the ad!
✖ “Hey, check out our business in general. We
rock and our stuff is amazeballs!”!
✔ “Download our crazy good tool to immediately
get 100 hot new leads! Already used by 14
bazillion peeps!”!
✔ “Free ebook! Attract the man of your dreams in 5
ridiculously easy steps you could do them in
your sleep!” !
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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20. • STEP #6!
– Understand Power Editor!
• Don’t be afraid!!
• PE is your brand new BFF! Get ready to fall in
love!!
– Create a Custom Audience, Lookalike Audience!
– Access Partner Categories!
– Advanced Ad types!
– Advanced Placement!
– Target Mobile Devices!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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21. • STEP #7!
– Create Your Ad In Power Editor!
• Now you’re ready!!
• Start simple!
• Campaign > Ads!
– Multiple Ads!
– Ctrl (or Cmd) C & V!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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22. • STEP #8!
– Launch your campaign!!
• Check dates!
• Check budget!
• Troubleshoot?!
• Get out the champagne!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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23. • STEP #9!
– Track and monitor!
• Test, test, test!
• Split test!
• Remember, the goal is to get more fans, leads
and profits!
• How will you measure ROI? !
• What are your KPIs?!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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24. • STEP #10!
– Rinse and repeat!!
• What worked well?!
• What did you learn?!
• What will you not do again?!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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25. • Facebook Marketing Success System!
– Brand new online course with Mari Smith,
featuring Facebook Ads expert Dennis Yu!
– www.marismith.com/fmss !
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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26. • Prize Drawing!!
– WIN a seat at the Facebook Ads
Clinic bonus session!
– 5 names drawn at random from the
first 101 to sign up !
– www.marismith.com/fmss !
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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