How to incorporate Social Media in your Marketing Plan was the question to answer during this presentation. However I am of the opinion that Social Media is not an add-on to a marketing plan, but social is the way forward for a marketing plan. Social is the only successful way in the future to marketing for a business. Let's focus on dialogue and conversation with the consumer and serve the consumer in getting a great customer experience, instead of setting up a Facebook Page because 'you have to be there'. This presentation will go over the trends of social media and takes you to the process of a good social approach to your marketing.
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Incorporate Social Media in your Marketing Plan
1. A social approach to your
Marketing Plan
By:
Marieke Hensel
Branding Personality
UCLA
Los Angeles, February 4, 2013
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
6. Definition of Social:
“seeking or enjoying the
companionship of others;
friendly, sociable;
gregarious”
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
7. People talk
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
16. FACEBOOK
1 billion on Facebook
Posts to Entertain
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
17. TWITTER
Real time
Connect based on interests
Post often
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
18. YOUTUBE
The 2nd largest
search engine in the world
Entertainment
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
19. LINKEDIN
Most Business professionals
Highest average
income/education
Online resume
Reach out to individuals
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
20. PINTEREST
Mostly women 25-49
Home décor, weddings,
food, photography & fashion
2012’s fastest growing social
network
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
21. Google Plus
More than a social network, it’s
a platform
Great SEO benefits
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
23. Why?
•Why do you want to
participate in social media?
•What goals?
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
24. Who is your audience?
•What is their expected
behavior on Social Media?
•Where are they?
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
26. There were fewer
searches from a
desktop in Sep 2012
compared to
September 2011
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
28. 1. Listening
1. What is your audience
interested in?
2. Don’t talk just about what
you do
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
30. 2. Define Strategy
•Create a presence
•Share good content
•Interact with your audience
•…wherever they are
•Serve your audience
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
31. Plan your content
•Content Calendar
•Social Media Management
System
•If this then that
ifttt.com
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
32. Keywords are the new
billboards
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
33. 3. Participate
•Accessible
•Follow up until they ask you to
stop
•Deliver
•Ask for feedback
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
34. 4. Respond
•Connect on Facebook,
LinkedIn and Twitter
•Keep reaching out…
•Always reply
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
35. 5. How to measure?
•Online engagement
•Website visitors from social
media
•Filled out forms
•Measure phone calls
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
39. ANY QUESTIONS?
Thank you for
your time
http://www.slideshare.net/marieke
Marieke Hensel
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Hinweis der Redaktion
You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
And it can easily crash or raise by a good or bad campaign, or just helpful or unhelpful employees.
And it can easily crash or raise by a good or bad campaign, or just helpful or unhelpful employees.
And it can easily crash or raise by a good or bad campaign, or just helpful or unhelpful employees.
Reddit, Twitter, Facebook. 20,000 comments within 24 hours, most of them negative remarks.
There is also Instagram, and more, depending on the audience
There is also Instagram, and more, depending on the audience. Vine anyone?