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A social approach to your
     Marketing Plan

               By:
         Marieke Hensel
       Branding Personality

   ...
1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonality...

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Incorporate Social Media in your Marketing Plan

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How to incorporate Social Media in your Marketing Plan was the question to answer during this presentation. However I am of the opinion that Social Media is not an add-on to a marketing plan, but social is the way forward for a marketing plan. Social is the only successful way in the future to marketing for a business. Let's focus on dialogue and conversation with the consumer and serve the consumer in getting a great customer experience, instead of setting up a Facebook Page because 'you have to be there'. This presentation will go over the trends of social media and takes you to the process of a good social approach to your marketing.

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Incorporate Social Media in your Marketing Plan

  1. 1. A social approach to your Marketing Plan By: Marieke Hensel Branding Personality UCLA Los Angeles, February 4, 2013 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  2. 2. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  3. 3. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  4. 4. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  5. 5. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  6. 6. Definition of Social: “seeking or enjoying the companionship of others; friendly, sociable; gregarious” 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  7. 7. People talk 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  8. 8. 1-877-747-3263 www.branding personality.com @bpsocial Source: http://www.slideshare.net/HubSpot/its-time-to-transform-your- Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke marketing
  9. 9. 1-877-747-3263 www.branding personality.com Source: @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke http://www.slideshare.net/HubSpot/its- time-to-transform-your-marketing
  10. 10. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  11. 11. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  12. 12. Branding: Your Reputation is everything 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  13. 13. Applebee’s Social Media Fail 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  14. 14. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Source: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing
  15. 15. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  16. 16. FACEBOOK 1 billion on Facebook Posts to Entertain 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  17. 17. TWITTER Real time Connect based on interests Post often 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  18. 18. YOUTUBE The 2nd largest search engine in the world Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  19. 19. LINKEDIN Most Business professionals Highest average income/education Online resume Reach out to individuals 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  20. 20. PINTEREST Mostly women 25-49 Home décor, weddings, food, photography & fashion 2012’s fastest growing social network 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  21. 21. Google Plus More than a social network, it’s a platform Great SEO benefits 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  22. 22. Millenials Instagram, Tumbler, SnapChat, Vine anyone? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  23. 23. Why? •Why do you want to participate in social media? •What goals? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  24. 24. Who is your audience? •What is their expected behavior on Social Media? •Where are they? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  25. 25. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  26. 26. There were fewer searches from a desktop in Sep 2012 compared to September 2011 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  27. 27. Process 1. Listen 2. Strategy / Plan 3. Participate 4. Respond 5. Listen / Measure 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  28. 28. 1. Listening 1. What is your audience interested in? 2. Don’t talk just about what you do 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  29. 29. Listening Tools 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  30. 30. 2. Define Strategy •Create a presence •Share good content •Interact with your audience •…wherever they are •Serve your audience 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  31. 31. Plan your content •Content Calendar •Social Media Management System •If this then that ifttt.com 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  32. 32. Keywords are the new billboards 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  33. 33. 3. Participate •Accessible •Follow up until they ask you to stop •Deliver •Ask for feedback 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  34. 34. 4. Respond •Connect on Facebook, LinkedIn and Twitter •Keep reaching out… •Always reply 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  35. 35. 5. How to measure? •Online engagement •Website visitors from social media •Filled out forms •Measure phone calls 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  36. 36. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  37. 37. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  38. 38. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  39. 39. ANY QUESTIONS? Thank you for your time http://www.slideshare.net/marieke  Marieke Hensel 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Editor's Notes

  • You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
  • You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
  • You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
  • And it can easily crash or raise by a good or bad campaign, or just helpful or unhelpful employees.
  • And it can easily crash or raise by a good or bad campaign, or just helpful or unhelpful employees.
  • And it can easily crash or raise by a good or bad campaign, or just helpful or unhelpful employees.
  • Reddit, Twitter, Facebook. 20,000 comments within 24 hours, most of them negative remarks.
  • There is also Instagram, and more, depending on the audience
  • There is also Instagram, and more, depending on the audience. Vine anyone?
  • Have a goal, implement & then measure it
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • ×