Architects: The value of Social Media is in the Conversation

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The value of Social Media is in the Conversation. A presentation for the Society for Design Administration, an affiliate of the American Institute of Architects

The value of Social Media
is in the Conversation

By:
Marieke Hensel
Branding Personality

Society for Design Administration
Irvine, November 15, 2012

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

FACEBOOK

1 billion on Facebook
Posts to Entertain

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

TWITTER

Real time
Connect based on interests
Post often

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

YOUTUBE

The 2nd largest
search engine in the world
Entertainment

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

LINKEDIN

MostBusiness professionals
Highest average
income/education
Online resume
Reach out to individuals
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

PINTEREST

Mostly women 25-49
Home
décor, weddings, food, phot
ography & fashion
2012’sfastest growing social
network
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Google Plus

More techsavvy, male audience
It’s Facebookmade by Google
Great SEO benefits

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Why?

•Why do you want to
participate in social media?
•What goals?

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Who is your audience?

•What is their expected
behavior on Social Media?
•Where are they?

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Process

1. Listen
2. Strategy / Plan
3. Participate
4. Respond
5. Listen / Measure

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

1. Listening

1. What is your audience
interested in?
2. Don’t talkjustabout what
you do

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Listening Tools

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

2. Define Strategy

•Create a presence
•Share good content
•Interact with your audience
•…wherever they are

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

How do they find you?

•Social Media Sites, like
Facebook, Twitter, Google
Plus
•Google
•Social Bookmarking Sites
(blogging)

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Where do you offer value?

•Facebook Page Custom
Tab
•Landing page on website
•Well designed homepage

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

3. Participate

•Accessible
•Follow up until they ask you to
stop
•Deliver
•Ask for feedback

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Good Content

Pictures, Video’s and short
messages
Create engagement

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Save time

•Content Calendar
•Social Media Management
System (Hootsuite)
•If this then that
ifttt.com

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

4. Respond

•Connect on
Facebook, LinkedIn and
Twitter
•Keep reaching out…
•Always reply

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

5. How to measure?

•Online engagement
•Website visitors from social
media
•Filled out forms
•Measure phone calls

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Examples

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

ANY QUESTIONS?

Thank you for
your time.


Marieke Hensel
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

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Architects: The value of Social Media is in the Conversation

1. The value of Social Media is in the Conversation By: Marieke Hensel Branding Personality Society for Design Administration Irvine, November 15, 2012 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

2. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

3. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

4. FACEBOOK 1 billion on Facebook Posts to Entertain 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

5. TWITTER Real time Connect based on interests Post often 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

6. YOUTUBE The 2nd largest search engine in the world Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

7. LINKEDIN MostBusiness professionals Highest average income/education Online resume Reach out to individuals 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

8. PINTEREST Mostly women 25-49 Home décor, weddings, food, phot ography & fashion 2012’sfastest growing social network 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

9. Google Plus More techsavvy, male audience It’s Facebookmade by Google Great SEO benefits 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

10. Why? •Why do you want to participate in social media? •What goals? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

11. Who is your audience? •What is their expected behavior on Social Media? •Where are they? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

12. Process 1. Listen 2. Strategy / Plan 3. Participate 4. Respond 5. Listen / Measure 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

13. 1. Listening 1. What is your audience interested in? 2. Don’t talkjustabout what you do 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

14. Listening Tools 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

15. 2. Define Strategy •Create a presence •Share good content •Interact with your audience •…wherever they are 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

16. How do they find you? •Social Media Sites, like Facebook, Twitter, Google Plus •Google •Social Bookmarking Sites (blogging) 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

17. Where do you offer value? •Facebook Page Custom Tab •Landing page on website •Well designed homepage 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

18. 3. Participate •Accessible •Follow up until they ask you to stop •Deliver •Ask for feedback 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

19. Good Content Pictures, Video’s and short messages Create engagement 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

20. Save time •Content Calendar •Social Media Management System (Hootsuite) •If this then that ifttt.com 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

21. 4. Respond •Connect on Facebook, LinkedIn and Twitter •Keep reaching out… •Always reply 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

22. 5. How to measure? •Online engagement •Website visitors from social media •Filled out forms •Measure phone calls 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

23. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

24. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

25. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

26. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

27. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

28. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

29. ANY QUESTIONS? Thank you for your time.  Marieke Hensel 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Hinweis der Redaktion

Have a goal, implement & then measure it
Its not about how nice it looks.
Its not about how nice it looks.
Its not about how nice it looks.
Its not about how nice it looks.
Its not about how nice it looks.
Global contemporary firm

Architects: The value of Social Media is in the Conversation

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