This document discusses how to sustain an active external intelligence and monitoring activity at a minimal cost. It suggests using Blink, an artificial intelligence tool that can monitor relevant information sources, filter out unreliable sources, and automatically organize and share key insights with company teams. Blink uses natural language processing to save time spent searching for trends and alerts users to increases in keyword citations from tracked sources.

1. HOW TO SUSTAIN AN ACTIVE EXTERNAL
INTELLIGENCE & MONITORING ACTIVITY AT
A MINIMAL COST?
BLINK

2. BLINK
INFORMATION IS THE KEY
COMPETITIVE ADVANTAGE.
Missing an information is no longer an
acceptable excuse to justify bad performance or
lost opportunities.
Many organizations are investing in Business
Intelligence systems in order to use data
collected from existing clients.
But what about external intelligence?
Lots of information are published every minute on
the Internet, are you tracking what’s important to
you?
© BLINKLOGICS www.blinklogics.com 2

3. BLINK
WHAT INFORMATION SHOULD AN
ORGANIZATION MONITOR?
Innovation: R&D, technical breakthrough
within your industry, but also within related
industries.
Market intelligence: macro-economic
information, regulations, social and
consumers trends, distribution channels.
Competitive intelligence: current
competitors news and update, potential
competition coming from possible new
market entrants.
© BLINKLOGICS www.blinklogics.com 3

4. BLINK
EXTERNAL INTELLIGENCE:
WHERE, HOW AND BY WHO?
Information is everywhere on the
Internet: “too much information makes it
unusable”.
How to filter the credible sources of
"fake news" and other "bots"?
Who in the company should be
responsible for the watch?
© BLINKLOGICS www.blinklogics.com 4

5. BLINK
SUGGESTED ANSWERS
BLINK offers you a smart tool to help you
find relevant information.
BLINK analyzes your readings and
automatically learns to eliminate sources
that you do not consider credible.
BLINK offers a user friendly interface, so
that anyone can quickly become an
external intelligence employee.
© BLINKLOGICS www.blinklogics.com 5

6. BLINK
PROCESS
Define the type
of information
needed
Identify
information
sources
Regularly
fetch
information
Sort, assess
and classify
Optimize list of
sources and
information
types
Analyze,
detect links
and patterns
Visualize
analytical
results
Select articles
to be
distributed
EXTERNAL INTELLIGENCE:
THE PROCESS
Your team
BLINK
© BLINKLOGICS www.blinklogics.com 6

7. BLINK
IF YOU ARE FACING ANY OF
THESE CHALLENGES ...
You have so many sources of information to follow in order to
ensure your external intelligence, but you never find enough time
to read all these articles ...
Between RSS feeds, Twitter and websites, you can not sort all
this information and organize it efficiently ...
Informing your teams about the latest advances in your business
field is crucial for your organization, but you are missing a simple
tool for sharing that information quickly and easily ...
You are looking for early detection of trends, innovations,
mergers, acquisitions around the world, but it is difficult to track
in real time all the international news ...
You want to be alerted about innovations and technologies that
you do not know yet (and therefore do not follow yet!)
© BLINKLOGICS www.blinklogics.com 7

8. BLINK
BLINK IS YOUR SOLUTION
BLINK allows you to select your preferred sources of
information, and provides you with the mainstream
media sources immediately.
BLINK allows you to sort, classify, store, search and
share any group of articles based on your own rules.
BLINK allows you to create automatic newsletters
that will be distributed to your created lists, at your
predefined frequencies.
Natural Language Processing built within BLINK will
automate the reading process and allow you to save
the search time while accelerating the correlation
analysis.
© BLINKLOGICS www.blinklogics.com 8

9. BLINK
SO WHAT IS BLINK?
It is a SaaS
platform for
intelligent
tracking and
information
analysis.
It is a web
service,
available on
the main
browsers.
© BLINKLOGICS www.blinklogics.com 9

10. BLINK
HOW DOES BLINK FUNCTION?
BLINK uses natural
language processing,
inferential statistics,
relevance ranking,
automatic searches,
and continuous
improvement of
source lists to create
graphs and alerts.
© BLINKLOGICS www.blinklogics.com 10

11. BLINK
SOME OF BLINK FEATURES
BLINK automatically
identifies the names of
people, locations,
businesses, and
organizations, and
measures how often
these names appear over
time.
BLINK alerts you in real
time whenever a
frequency of keyword
citation increases rapidly.
© BLINKLOGICS www.blinklogics.com 11

12. BLINK
SOME OF BLINK FEATURES
© BLINKLOGICS www.blinklogics.com 12
BLINK allows you to visualize correlation between two
keywords

13. BLINK
WHY WOULD YOU NEED IT?
BLINK allows you to save a lot of time spent
skimming the various sources of information to
hope to detect a trend.
BLINK allows you to first detect news that may
become important phenomena.
BLINK allows you to search for keywords in
thousands of articles, with a 5-month follow-up,
even if the sources of these articles have changed
the URLs.
© BLINKLOGICS www.blinklogics.com 13

14. BLINK
WHO ELSE COULD NEED BLINK?
Any organization who wish to improve its business
intelligence, while spending less time on it.
CEOs, Strategy Directors, Business Managers / Watch
and Compliance Officers, CIO and CKO.
Business analysts, consultants, lawyers and other
players from the world of investment, mergers and
acquisitions.
SMEs that can not afford to allocate all the necessary
resources to perform a high quality competitive
intelligence.
Experts who want to stay on the cutting edge of news in
their area of expertise.
© BLINKLOGICS www.blinklogics.com 14

15. BLINK
THANK YOU!
Office: +1.514.800.5392
Omar.momtaz@nteo.ca
Robert.bolduc@nteo.ca
www.blinklogics.com
BLINK LOGICS
4169A rue Saint-Denis,
Montréal, H2W 2M7
Québec - Canada
@blinklogics