Position Zero is the new top spot. By securing a featured snippet, you catapault your site above the traditional SERP, improving your traffic and visibility. Position Zero also primes you as the top result for any voice-related search, giving you the competitive edge in a cutting-edge space. This presentation will teach you... How to optimize your site content to capture Position Zero How to use search data to create content more likely to be used as a featured snippet. Step into the future of search with featured snippet optimization!

1. Featured Snippet
Optimization:
The Gateway to Position Zero
and Voice Search

2. We analyzed...
featured
snippets
keywords
2
6.9 million 80 million

3. We analyzed...
featured
snippets
keywords
3
6.9 million 80 million

4. Why do Featured
Snippets Matter?

5. More Traffic
Increased CTR
More Revenue
Used for Voice
Search
5Why do Featured
Snippets Matter?
$

6. More Traffic
Increased CTR
More Revenue
Used for Voice
Search
6Why do Featured
Snippets Matter?
$

7. More Traffic
Increased CTR
More Revenue
Used for Voice
Search
7Why do Featured
Snippets Matter?
$

8. More Traffic
Increased CTR
More Revenue
Used for Voice
Search
8Why do Featured
Snippets Matter?
$

9. Understanding
Featured Snippets

10. 10
Paragraph
Featured Snippets
Understanding
Featured Snippets What are they?

11. 11Understanding
Featured Snippets
List
Featured Snippets
What are they?

12. 12
What are they?
Table
Featured Snippets
Understanding
Featured Snippets

13. 13
What Types of Keywords
have Featured Snippets?
Understanding
Featured Snippets

14. 14Understanding
Featured Snippets

15. 15
Question Featured Snippets
Understanding
Featured Snippets

16. 16
Questions
Snippets
“How to” keywords are fantastic
at earning featured snippet lists.
Understanding
Featured Snippets

17. 17
41% of
questions
have featured
snippets.
Understanding
Featured Snippets

18. 18
Preposition Featured Snippets
Understanding
Featured Snippets

19. Preposition
Snippets
19
Prepositions are a great opportunity
to optimize ordered and unordered
lists.
Understanding
Featured Snippets

20. Preposition
Snippets
20Understanding
Featured Snippets

21. 21
Comparison Featured Snippets
Understanding
Featured Snippets

22. Comparison
Snippets
22
Pricing keywords are the type of end-
of-buying-cycle keywords that tend
to have high conversions.
Understanding
Featured Snippets

23. Comparison
Snippets
23Understanding
Featured Snippets

24. Formatting for
Featured Snippets

25. 25Formatting your
Featured Snippets
How much content should
you write?

26. 26
Create paragraphs in
the 40–60-word range.
Be succinct
Avoid giant walls of
text.
Formatting your
Featured Snippets

27. 27
Headers and subheaders
are used on average in
top performers.
22
Formatting your
Featured Snippets

28. 28
of URLs are
secure (HTTPS).83%
Formatting your
Featured Snippets

29. 29
The average Flesch-
Kincaid reading level was
7th grade.
Formatting your
Featured Snippets

30. 30
On average, we
found 12 images with
ALT text
Earth seen from outer space
Earth seen from
outer space
Formatting your
Featured Snippets

31. 31
On average, we found 33
external link citations.
Formatting your
Featured Snippets

32. List
Snippets
32
You need to give the user a
reason to click through to your site.
Formatting your
Featured Snippets

33. 33
Create lists with more
than 8 items.
Use longer lists so
Google is forced to
truncate the results.
Formatting your
Featured Snippets

34. Table
Snippets
34
Focus on end-of-buying-cycle
keywords, such as price.
Formatting your
Featured Snippets

35. Table
Snippets
35
Create tables that Google will
truncate.
Use more than 5 rows or 7
columns to achieve truncation
and encourage engagement.
Formatting your
Featured Snippets

36. Images in
Featured
Snippets
36
Use landscape images
Formatting your
Featured Snippets

37. 37Formatting your
Featured Snippets Cheat Sheet

38. Featured
Snippet Hubs

39. 39
What are they?Featured
Snippet Hubs
Featured
Snippet
Hubs

40. 40
What are they?
Featured
Snippet
Hubs
Featured
Snippet Hubs

41. 41
of featured snippet hubs
have adopted HTTPS.70%
Featured
Snippet Hubs
Featured Snippet Hub
Characteristics

42. 42
of the featured snippet
hub URLs have social
activity.89%
Featured
Snippet Hubs
Featured Snippet Hub
Characteristics

43. 43
of featured snippet hubs
use lists.
Most hubs use more than
one ordered and
unordered list
95%
Featured
Snippet Hubs
Featured Snippet Hub
Characteristics

44. 44
The average
Mobile Friendly
Score is 95/100.
Featured
Snippet Hubs
Featured Snippet Hub
Characteristics

45. How to Earn
Featured Snippets

46. 46
These are the Holy Grail of SEO

47. 47
Identify the Right
Keywords
How to Earn
Featured Snippets
1.

48. Keywords that
already have a
featured snippet
48How to Earn
Featured Snippets

49. Keywords where
your
COMPETITORS
have a featured
snippet
49How to Earn
Featured Snippets

50. Keywords where
you’re ranking in
the top 5 can be
used to earn
featured snippets.
50How to Earn
Featured Snippets

51. Filter your rankings
keywords by
position and
questions to
identify your
low hanging fruit.
51How to Earn
Featured Snippets

52. 52
Format your Content for
Featured Snippets2.
How to Earn
Featured Snippets

53. Use Lists, Tables,
and Images
(correctly sized)
53How to Earn
Featured Snippets

54. 54
Turn your Authoritative Pages
into Featured Snippet Hubs3.
How to Earn
Featured Snippets

55. Upgrade &
Optimize your
Top Authority
Pages
55How to Earn
Featured Snippets

56. 56
Link to your Target Pages
4.
How to Earn
Featured Snippets

57. Maximize Internal
Links with
Hub & Spoke
Model
57How to Earn
Featured Snippets

58. 58
Amplify for Social Signals
5.
How to Earn
Featured Snippets

59. Use Blogger & PR
outreach to
increase external
social sharing
and links to your
target pages
59How to Earn
Featured Snippets

60. Thank You!
Reach out if you have questions!
SEMrush.com
marcela.devivo@semrush.com
818.482.7562