Presentation delivered on 23 Nov 2009 at the CAUDIT ea2009 conference in Auckland New Zealand

1. Cloud Computing Marc Caltabiano Director, Enterprise Architecture

2. © 2009 Oracle Corporation – Proprietary and Confidential The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Cloud ComputingAgenda Current Business Challenge What is Cloud Computing? Types of Clouds? Oracle’s Cloud Computing Strategy Evolution to cloud computing Implications and Guidance © 2009 Oracle Corporation – Proprietary and Confidential

4. Cloud ComputingCurrent Business Challenge © 2009 Oracle Corporation – Proprietary and Confidential Human Capital Mergers and Acquisitions Global Societal Markets Global Risk Compliance Business Executive Agenda Efficiency & Cost Reduction Competition & Alternate Channels Global Economic Factors New & Core Systems Modernisation

5. Cloud ComputingA New Generation of IT Challenges © 2009 Oracle Corporation – Proprietary and Confidential

6. Current ChallengeMore Infrastructure ≠ Better Information! © 2009 Oracle Corporation – Proprietary and Confidential You need to have actionable information?

7. Business Systems may not come from one vendor, but must work together as if they do Current Challenge Disparate Systems & Missing Information © 2009 Oracle Corporation – Proprietary and Confidential

8. Current Challenge Disconnected Processes © 2009 Oracle Corporation – Proprietary and Confidential Business Processes are unique to individual Business Units, but must work together to orchestrate your enterprise

9. Current Challenge Rigid Data Centre - limit innovation © 2009 Oracle Corporation – Proprietary and Confidential IT Infrastructure silos are expensive, under-utilized and difficult to secure

10. Current Challenge Today's data center – expensive to run © 2009 Oracle Corporation – Proprietary and Confidential Server utilisation remains very low. . . 100 90 80 A small number of organizations are starting to monitor server utilisation, however very few organisations monitor facilities energy efficiency or utilisation 70 60 50 40 Peak daily utilization (percent) 30 Up to 30% servers are dead 20 10 0 0 10 20 30 40 50 90 100 Average daily utilization (percent) * Sample size – 45 data centers Source: Uptime Institute

12. Who is developing the business case?© 2009 Oracle – Proprietary and Confidential 11

13. Cloud ComputingHype Cycle: More than IT © 2009 Oracle Corporation – Proprietary and Confidential

14. Cloud ComputingRate of Interest is rising © 2009 Oracle Corporation – Proprietary and Confidential

15. © 2009 Oracle Corporation – Proprietary and Confidential What the hell is cloud computing? The interesting thing about cloud computing is that [people] have redefined cloud computing to include everything that [they] already do. I can’t think of anything that isn’t cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than women's fashion. Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. We’ll make cloud computing announcements. I’m not going to fight this thing. But I don’t understand what we would do differently in the light of cloud other than change the wording on some of our ads. YouTube: Search “cloud ellison” Excerpted from: Oracle Open World, September 28, 2008

16. Cloud ComputingIs it old technology rebranded? © 2009 Oracle Corporation – Proprietary and Confidential EAI SOA Workflow BPM Web Cloud Web 2.0 ASP SaaS Outsource IaaS

17. Cloud ComputingGeneral Understanding and Use of Cloud © 2009 Oracle Corporation – Proprietary and Confidential 1- 3 <1 Yrs <1 1 - 3 No plan Implementing Planning to Implement General Awareness of Cloud Computing is HIGH, but ~85% have responded that the definition of Cloud Computing is not well understood Source: Oracle – Private Cloud Computing for Executives Survey, 2009

19. Seemingly limitless capacity/scalability

20. Dynamic provisioning

21. Multi-tenancy

22. Self-service

23. Pay-for-use pricing* Source: Wikipedia.org

24. Cloud SaaS, PaaS, IaaS Applications delivered as a service to end-users over the Internet Software as a Service App development & deployment platform delivered as a service Platform as a Service Server, storage and network hardware and associated software delivered as a service Infrastructure as a Service © 2009 Oracle – Proprietary and Confidential 18

26. If you need to send a 40 page requirements document to the vendor … it is not cloud.

27. If you can’t buy it on your personal credit card… it is not a cloud

28. If they are trying to sell you hardware… it is not a cloud.

29. If there is no API… it is not a cloud.

30. If you need to re-architect your systems for it… It is not a cloud.

31. If it takes more than ten minutes to provision… it is not a cloud.

32. If you can’t de-provision in less than ten minutes… it is not a cloud.

33. If you know where the machines are… it is not a cloud.

34. If there is a consultant in the room… it is not a cloud.

35. If you need to specify the number of machines you want upfront… it is not a cloud.

36. If it only runs one operating system… it is not a cloud.

37. If you can’t connect to it from your own machine… it is not a cloud.

38. If you need to install software to use it… it is not a cloud.

39. If you own all the hardware… it is not a cloud.

40. If it takes 20 slides to explain…. It is not a cloudCourtesy James Governor’s Monkchips Blog: http://www.redmonk.com/jgovernor/

42. If you need to send a 40 page requirements document to the vendor … it is not cloud.

43. If you can’t buy it on your personal credit card… it is not a cloud

44. If they are trying to sell you hardware… it is not a cloud.

45. If there is no API… it is not a cloud.

46. If you need to re-architect your systems for it… It is not a cloud.

47. If it takes more than ten minutes to provision… it is not a cloud.

48. If you can’t de-provision in less than ten minutes… it is not a cloud.

49. If you know where the machines are… it is not a cloud.

50. If there is a consultant in the room… it is not a cloud.

51. If you need to specify the number of machines you want upfront… it is not a cloud.

52. If it only runs one operating system… it is not a cloud.

53. If you can’t connect to it from your own machine… it is not a cloud.

54. If you need to install software to use it… it is not a cloud.

55. If you own all the hardware… it is not a cloud.

56. If it takes 20 slides to explain…. It is not a cloudCourtesy James Governor’s Monkchips Blog: http://www.redmonk.com/jgovernor/

57. Cloud ComputingWhy Change? © 2009 Oracle Corporation – Proprietary and Confidential Benefits Challenges/Issues Speed Security QoS Cost Fit

58. Cloud ComputingSet up & run software over a network © 2009 Oracle Corporation – Proprietary and Confidential Cloud Computing Deployment Traditional Software Deployment Deployment Portal Specify and procure hardware Application Configure hardware Set up software through Web interface Middleware Provision hardware Service Enabled by: SOA/Shared ServicesGrid/Dynamic ResourcingVirtualizationManagement Automation OS Configure and deploy supporting software Capacity adjusts as demand changes Configure and deploy application Add hardware and reconfigure stack as demand grows

59. Cloud ComputingProvided at Different Levels © 2009 Oracle Corporation – Proprietary and Confidential The more cloud provides, the less to build per app (also less flexibility!) Application(SaaS) e.g. Oracle On Demand Built by Cloud Customer Platform(PaaS) e.g. Google App Engine Provided by Cloud Infrastructure(IaaS) e.g. Amazon EC2

60. Cloud ComputingPublic or Private? © 2009 Oracle Corporation – Proprietary and Confidential Public Clouds Private Cloud I N T R A N E T SaaS SaaS I N T E R N E T PaaS PaaS IaaS IaaS Users Public cloud providers offer services to multiple customers Enterprises create private clouds for internal use

62. Minimal management

64. Easier to integrate

65. Lower total costs

67. High performance

68. High availability

71. Self-Service Provisioning

72. Appliance Builder

73. Cloud infrastructure

74. Oracle VM

75. Weblogic Suite

76. Database Machine

77. Oracle Enterprise Linux

78. Oracle SOA and BPM Suite

79. Oracle Identity Management

80. Oracle In-memory Grid

81. Enterprise Manager Grid Control

82. Oracle Cluster File Systems

83. Automatic Storage Management

84. Application Server Clusters

86. Interoperability

87. Cloud bursting

88. Self-service

89. Policy-based resource mgmt

91. Shared services

92. Dynamic

93. Standardized appliances

94. Physical

95. Dedicated

96. Static

98. Abstraction

99. Chargeback

100. Can this be done as part of normal operations? Or as the foundation of a next generation architecture?

101. Which applications and systems are a good fit?

102. How to incent business stakeholders to trust shared environments?

103. To what extent of your infrastructure does this apply?© 2009 Oracle Corporation – Proprietary and Confidential

104. Cloud ComputingGuidance – Plan the Journey Assess your portfolio Get executive/business sponsorship Prepare to partition Don’t externalize your core Shift resources from context to core Future-proof your IT organisation © 2009 Oracle Corporation – Proprietary and Confidential

106. For more information Contact your Oracle representative or partner Make use of best practice Oracle Cloud Computing Center http://www.oracle.com/goto/cloud Oracle Grid Computing http://www.oracle.com/technologies/grid Next Generation Data Center http://www.oracle.com/technologies/next-generation-data-center Contact us directly Marc Caltabiano: marc.caltabiano@oracle.com © 2009 Oracle Corporation – Proprietary and Confidential

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