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CULTURE MAPPING
WITH DAVE GRAY
March 17th, Chicago, IL
GETTING STARTED
Experiment Grid
Assumptions
Experiments
Idea
Hypotheses
Results
What did we learn? What will we do next?
If we do ______, then __% of people will do ______________What assumptions have we made
about customers & their world?
Description
Metrics
Created by Alissa Briggs | www.alissabriggs.com | @alissadesigns
USING
VISUAL
TOOLS
Culture Mapping with Dave Gray in Chicago
THE GARDENING
TOOL
WITH A WILLINGNESS
TO EXPLORE
ON THE
HERO’S
JOURNEY
WE
DEFINED
CULTURE
EMBRACED NEW
WAYS TO THINK
AND SET
EXPECTATIONS
USING VISUAL
THINKING
“IN ANY
CHANGE
FAILURE,
CULTURE GETS
THE BLAME”
“CAN CULTURE
BE DESIGNED?
YES!”
Culture Mapping with Dave Gray in Chicago
WE DISCUSSED THE
IMPACT OF CULTURE
WE INTERVIEWED
EACH OTHER
“HOW DO WE
DESIGN
LEADERSHIP
BUY IN?”
“BE THE
DETECTIVE &
THE
WITNESS”
Culture Mapping with Dave Gray in Chicago
“START WITH
THE OUTCOMES”
“WHAT ARE
THE BEHAVIORS
AND
ENABLERS?”
WE PUSHED OURSELVES
LOOKING THROUGH THE
EMPATHY MAP LENS
WHAT
DID YOU
PLEDGE
TO DO?
Culture Mapping with Dave Gray in Chicago
THANK YOU TO MICHELLE
GRAY FOR THE PHOTOS
dave.gray@gmail.commarc.mclaughlin@businessmodelsinc.com
LET’S CONNECT

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Culture Mapping with Dave Gray in Chicago