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Culture Mapping with Dave Gray in Chicago

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On March 17 Business Models Inc. hosted Dave Gray of xPlane to an audience in Chicago on the topic of Culture Mapping. Can Culture be designed? Yes! Ask Dave Gray!

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Culture Mapping with Dave Gray in Chicago

  1. 1. CULTURE MAPPING WITH DAVE GRAY March 17th, Chicago, IL
  2. 2. GETTING STARTED
  3. 3. Experiment Grid Assumptions Experiments Idea Hypotheses Results What did we learn? What will we do next? If we do ______, then __% of people will do ______________What assumptions have we made about customers & their world? Description Metrics Created by Alissa Briggs | www.alissabriggs.com | @alissadesigns USING VISUAL TOOLS
  4. 4. THE GARDENING TOOL
  5. 5. WITH A WILLINGNESS TO EXPLORE
  6. 6. ON THE HERO’S JOURNEY
  7. 7. WE DEFINED CULTURE
  8. 8. EMBRACED NEW WAYS TO THINK
  9. 9. AND SET EXPECTATIONS
  10. 10. USING VISUAL THINKING
  11. 11. “IN ANY CHANGE FAILURE, CULTURE GETS THE BLAME” “CAN CULTURE BE DESIGNED? YES!”
  12. 12. WE DISCUSSED THE IMPACT OF CULTURE
  13. 13. WE INTERVIEWED EACH OTHER
  14. 14. “HOW DO WE DESIGN LEADERSHIP BUY IN?” “BE THE DETECTIVE & THE WITNESS”
  15. 15. “START WITH THE OUTCOMES” “WHAT ARE THE BEHAVIORS AND ENABLERS?”
  16. 16. WE PUSHED OURSELVES
  17. 17. LOOKING THROUGH THE EMPATHY MAP LENS
  18. 18. WHAT DID YOU PLEDGE TO DO?
  19. 19. THANK YOU TO MICHELLE GRAY FOR THE PHOTOS
  20. 20. dave.gray@gmail.commarc.mclaughlin@businessmodelsinc.com LET’S CONNECT

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