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BUSINESS
DESIGN THINKING
MASTERCLASS
CHICAGO
JUNE 2016
Chicago Business Design Thinking Masterclass
Chicago Business Design Thinking Masterclass
NEW SKILLS
NEW MINDSET
NEW TOOLS
TURNING
THINKING
INTO
ACTION
DAY 1
DAY 2
STARTED WITH A
WILLINGNESS TO EXPLORE
IN TEAMS
AS REAL
VENTURE ARMS
Chicago Business Design Thinking Masterclass
USING A
COLLECTION
OF OUR
VISUAL
TOOLS
Chicago Business Design Thinking Masterclass
DAY 1
UNDERSTAND AND IDEATE
HOW DOES YOUR ORG
MAKE MONEY TODAY?
Chicago Business Design Thinking Masterclass
LOOKING AT CURRENT
STATE BUSINESS MODELS
HOW DOES CONTEXT
INFLUENCE STRATEGY?
Chicago Business Design Thinking Masterclass
WHAT CONTEXT CRITERIA
DO WE DESIGN FOR?
WE GENERATED BUSINESS
MODEL OPTIONS
WE BUILT A GALLERY
OF OPTIONS
Chicago Business Design Thinking Masterclass
WE HAD TO MAKE
SOME CHOICES
AND TELL THE STORY
OF OUR VISION
Chicago Business Design Thinking Masterclass
WHICH HELPED US
ALIGN AS A TEAM
DAY 2
DESIGNING VALUE PROPS
& PITCHING
Chicago Business Design Thinking Masterclass
HOW DO WE DESIGN
RELEVANT VALUE PROPS?
Chicago Business Design Thinking Masterclass
BY FIRST UNDERSTANDING
OUR CUSTOMER
AND WHAT PROBLEM(S)
WE ARE LOOKING TO SOLVE
Chicago Business Design Thinking Masterclass
AND RAPIDLY TEST
THEM IN A MARKETPLACE
WE ASSESSED
THE FEEDBACK
AND FIGURED OUT HOW
TO TELL THE STORY
Chicago Business Design Thinking Masterclass
Chicago Business Design Thinking Masterclass
Chicago Business Design Thinking Masterclass
Chicago Business Design Thinking Masterclass
WE THEN PITCHED TO
OUR C-SUITE
KEY INSIGHTS AND
EXPERIENCES FROM
THE MASTERCLASS
Chicago Business Design Thinking Masterclass
WE PUSHED
YOU AT TIMES
SPARKED RICH
DIALOGUE
YOU GOT
INVENTIVE
WORKED ON
YOUR STORY
VALIDATED THE
MARKETPLACE
REFLECTED
AS A TEAM
DEBATED
TAKEAWAYS
PROVIDED
FEEDBACK
Chicago Business Design Thinking Masterclass
BMC is both
an
understanding
and a design
tool
The value
proposition
designer has
so many
applications
These
tools are
impactful
for sales!
Very
powerful
team
interactions
Helps you
focus and
zero in on a
solution
Intelligent
visual
frameworks
Empathy:
know who
you are
talking to
When pitching
make sure
you
understand
your
audience!
Time
boxing
& pace!
REFLECTIONS
ON THE TWO
DAYS
MATTHEW KELLY
MASTERCLASS LEAD
Ma#	is	a	strategy	consultant	and	business	designer.	He	assists	organiza-ons	with	alignment	and	clarity	
about	the	current	state	of	their	business,	compe--on,	economic	challenges,	and	vision	for	the	future.	
Contact	Ma>	at	ma>hew.kelly@businessmodelsinc.com.	
BUSINESS DESIGNER
LESLIE WAINRIGHT
BUSINESS DESIGNER
Leslie	is	an	experienced	strategy	consultant	and	business	designer.	She	has	been	a	founding	execu-ve	
of	two	cuCng-edge	startup	companies.		AVIA,	a	healthcare-focused	innova-on	accelerator	and	Sg2,	a	
strategy	consul-ng	and	analy-cs	firm.	She	has	exper-se	in	how	complex	organiza-ons	build	their	own	
sustainable	innova-on	competencies.	Contact	Leslie	at	leslie.wainwright@businessmodelsinc.com.
CARL ZUHL
BUSINESS DESIGNER
Carl	is	a	strategy	consultant	and	business	designer.	He	works	with	clients	of	various	sizes	at	the	
enterprise,	business,	and	func-onal	levels.	His	focus	is	on	innova-ve	business	and	strategy	design	to	
translate	collabora-ve	insights	into	ac-onable	solu-ons.	Contact	Carl	at	
carl.zuhl@businessmodelsinc.com.
MARC MCLAUGHLIN
BUSINESS DESIGNER
Marc is an experienced strategy consultant and business designer. He	supports	
organiza-ons	by	the	use	of	his	bold	strategic	thinking,	crea-ve	visual	design	and	prac-cal	
implementa-on	skills	that	are	ever	focused	on	delivering	concrete	results.	Contact	Marc	at	
marc.mclaughlin@businessmodelsinc.com.
NOAH DAVIES
DESIGNER
Noah	is	a	graphic	designer,	photographer,	web	designer,	and	digital	marke>ng	guru.	He	designs	
custom	canvases,	creates	visual	reports,	handles	social	media,	and	organizes	events.	His	focus	on	design	
allows	for	informa-on	to	be	displayed	visually	in	an	easy	to	understand	way.			
NOAH DAVIES
DESIGNER
COMING SEP 2016
DESIGNING BETTER BUSINESSES

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