Technological innovations: Research is conducted to know & adapt new technological innovations, developments in machinery, method, etc. used . For e.g., to know level of use of information technology e.g. Networking, Tally, SAP, etc. in the organization.

1. Scope of research
Research Methodology

2. Prepared By
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.
Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com

3. Environmental Level
1. Technological innovations.
2. Competitors Analysis.
3. Industry fears.
4. New Market entry.
5. New product development
Organizational Level
1. HRM.
2. Finance.
3. Production.
4. Organizational
Effectiveness and Success.
Marketing Level
1. Product.
2. Price.
3. Place.
4. Promotion.
5. Sales.
6. Customer.
Scope of research

4. Environmental level
• Technological innovations:
Research is conducted to
know & adapt new
technological innovations,
developments in machinery,
method, etc. used . For e.g.,
to know level of use of
information technology e.g.
Networking, Tally, SAP, etc. in
the organization.

5. Environmental level
• Economical, Socio-Cultural,
Natural, Political - Legal
Environments : Research is
also done to know the
characteristics, complexity,
dynamism of socio-Cultural,
economical, political- legal,
which ultimately gives the
idea of the potential,
feasibility, viability etc. of the
market.

6. Environmental level
• Competitors Analysis:
Companies conducts
research for studying the
strategic patterns of
competitors, their
strengths & weaknesses
for making better
strategies for competing
effectively in order to
survive & thrive in the
market.

7. Environmental level
• Industry fears: Research is
conducted sometimes to know
the survival & growth
opportunities of an industry. it
may be due to the extinction of
raw material/sources of raw
material . E.g. Finishing stock of
Petroliam, coal may cause the
extinction for automobile &
power industry thus research for
alternative sources/solutions is
conducted. For the above e.g.
the solutions are electric
car(automobile), CNG gas
generated Automobile, Battery
driven Automobiles.

8. Environmental level
• New Market entry:
Before making any entry
into any new market ,
companies conduct
research/pilot survey to
know market potential,
commercial feasibility,
growth rate for the
acceptance level of the
consumers.

9. Environmental level
• New product
development: Research
is mainly conducted to
know needs, wants,
desires, tastes,
preference, problems,
demography,
psychography etc. of
consumers. On the basis
of which Organizations
may develop new
products & Services.

10. Organizational level
• HRM: it is related to
Efficiency, productivity,
Effectiveness,
performance, Satisfaction
level of Employees,
structure, culture etc. of
the organization.

11. Organizational level
• Finance: It may be related to any
operation like financial analysis,
Capital structure, Ratio analysis
etc. Research is done to evaluate
the performance or viability of the
existing systems /procedures
/approaches for the same, in
order to improve the existing one
or develop new methods for the
same. Ultimately the motive
remains for reducing loss &
increase profitability.

12. Organizational level
• Production: Here, research is
related to know and improve
the efficiency, productivity,
effectiveness level of workers
, process planning, materials
planning, layout, purchasing
etc. which ultimately have
objectives of cost
minimization & Profit
maximization.

13. Organizational level
• Organizational Effectiveness and
Success: It is related to
effectiveness, efficiency,
rationality, viability of general
management, administration,
systems, procedures, operations,
policies, rules ,Regulations etc.
prevailing currently in the
organization. Any research which
can contribute to enhance the
effectiveness of the organization
or towards the success of the
organization

14. Marketing level
• Product: Research is
conducted to improve
quality, features, design,
packaging, labeling, and
differentiation etc. of the
products or services.

15. Marketing level
• Price: Research is conducted
for the cost minimization,
determining Pricing
methods(strategies), develop
new pricing strategies etc. for
the product in order to
attract & retain the
customers.

16. Marketing level
• Place: Research is also
conducted for evaluating &
improving the performance,
satisfaction, effectiveness of
the distribution channels
(Retailers, Dealers, agents
etc.)

17. Marketing level
• Promotion: Research is also
conducted to determine &
develop appropriate & new
approaches/methods for
Advertising, Sales promotion
as per the target market.

18. Marketing level
• Sales : Research is conducted
to know the sales
performance(sales audit),
effectiveness & efficiency of
the sales force, Determination
of Sales Quota, defining Sales
Territory, developing
innovative & effective sales
training & motivating
techniques

19. Marketing level
• Customer: current trend of
shopping & Consumption
patterns of consumers Scope.