1. Social Networking for Patient Safety Officers
Value and Designing - Part 1
Online Communities:
An Introduction
First Annual Patient Safety Officer Conference
Cary, NC
19/10/12
Javier Velasco M. - jvelasco@unc.edu
Ph.D. Student < SILS < UNC Chapel Hill
4. A problem with history
This problem was at the heart of the
development of sociology. (Fernback, 2007; Studdert,
2005)
The discussion about communities can be
traced back to 11th century BCE biblical
prophets. (Wellman, 1999)
5. A relative concept
There’s a vast array of uses for the term, it
has become common use and is hard to
pin academically. (Wellman, 1999; Preece, 2000; Thurlow,
Lengel & Tomic, 2004; Studdert, 2005)
“the African-American community”
“the European community”
“the gay community”
“the village community” (Thurlow, Lengel & Tomic, 2004)
6.
7. Are they
territory-defined?
Several definitions involve locality: the ideal
case is often seen as a small village. (Thurlow,
Lengel & Tomic; Wellman, 1999)
8. Are they
territory-defined?
Hamman (1999, Para 4) defines community as:
1. A group of people,
2. who share social interaction
3. and some common ties between themselves and other
members of the group and who share an area for at least
some of the time (Hamman, 1999, Para. 4).
9. Identity and belonging
Socialization and a sense of identity and
belonging is central to community,
sometimes described as ‘the third place’.
(Hamman, 1997)
10. Disappearing
Communities?
There’s been a sense of community loss
for centuries, can be tracked for over
2000 years in the western culture,
including some of its most prominent
intellectuals. (Tonnies, 1974; Wellman, 1999; Evans, 2004)
11. Community vs.
individual
The individual-society dilemma has been
central to the development of western
society.
Individualism is an important factor in the
weakening of communities. (Willard & Fields, 1991)
12. They are in flux!
Communities are changing, not
disappearing. (Wellman, 1996; 1999)
13. Defining Community
“I define ‘community’ as networks of
interpersonal ties that provide sociability,
support, information, a sense of belonging
and social identity.”
(Wellman, 2001, p. 228)
15. Online Communities
Early developers of computer networks
foresaw a happy life empowered by online
communities based on interest.
(Licklider & Taylor, 1968)
16. Online Communities
The computer as a communication device (Licklider & Taylor, 1968).
“In a few years, men [and women] will be able to communicate more
effectively through a machine than face to face” p. 21).
On-line interactive communities: “In most fields they will consist of
geographically separated members, sometimes grouped in small clusters
and sometimes working individually. They will be communities not of
common location, but of common interest.” (Licklider & Taylor, 1968, p.
37).
17. Online Communities
The computer as a communication device (Licklider & Taylor, 1968).
“…telecommunication will be as natural an extension of individual
work as face-to-face communication is now. The impact of that, will
be very great- both for the individual and on society. First, life will be
happier for the on-line individual because the people with whom one
interacts most strongly will be selected by commonality of interests and
goals rather than accidents of proximity” (p. 40).
18. Internet alienates
Some people saw internet communication
as a threat to socialization.
(Kraut et al, 1996; Homenet Group, 1998)
19. Online helps local
Other people propose that online
communities can strengthen local
communities.
(Blanchard & Horan; Evans, 2004; Hampton, 2007; Xie, 2008)
20. Support
Virtual communities can allow people to
engage in positive relationships and
supportive forms of organization.
(Rheingold, 2008)
21. ...“But because of your
guidance, constant
companionship and true
friendship, I have learned that
life is full of choices, life is
beautiful that life is all about
learning to love what’s there.
I’m really thankful to all of
you, you brought me reasons
to smile, I’ve been seeing
myself always smiling,
Bernardette San Jose, 2009 laughing my heart out and
alive again.”...
22. Defining Online
Community
“A Virtual community is a group of people who
may or may not meet one another face to face,
and who exchange words and ideas through the
mediation of computer bulletin boards and
networks.”
a certain (loose) social contract
certain (eclectic) interests
usually a geographically local focus
often a connection to a much wider domain (Rheingold, 2008, p3.)
23. Communities of Practice
Ellis, Oldridge and Vasconcellos (2004) establish three
different types of online communities according to their
rationales and agendas:
Communities of practice, focused on the learning
process for developing professional skills,
networked virtual communities, based on a
common interest,
and virtual community networks, created on the
basis of existing proximate networks
24. Online Social
Networks
The most recent form of online community
is user-centric shaped. Their focus is the
maintenance of previous offline based
relationships.
(Beer, 2008; Boyd & Ellison, 2008; Stefanone & jang, 2008)
25. Social Networks
A way of describing social organization
Networks, not communities (Wellman, 1996)
Network theory
Graph theory
Nodes & Links
26. Social Network Analysis
Tie strength
Network density
Centrality
Degree
Closeness
Betweenness
Cliques
Bridges
29. CMC and SNA
E-mail
IM Eckmann et al, 2004
Web
Listservs
Web
Blogs
Ali-Hasan & Adamic, 2007
30. Online Social Networks
Especially designed to empower the flow of resources
across people’s social networks.
Each user will have a different view of the system,
based on his own relationships.
31. Power Laws on
CMC + OSN
Subscribers x Blog / Bloglines Views x Photo / Flickr
Java et al., 2007 van Zwol, 2007
32. Each tool it’s own dynamics
Intimacy
OSD (Likely to Share)
Topic
Tool
Intimacy
Tool
Topic
(Velasco, 2011)
33. Online social
constructs
More than asking wether online
communities are true communities, we
should focus on studying how people are
creating meaningful social constructs
online. (Fernback, 2007)
34. Blending worlds
As the Internet is now embedded in our
regular lives, the distinction between online
and offline communities dissolves.
(Haythonrwaite & Hagaar, 2005; Xie, 2008)
... “it is when technological changes become
pervasive, familiar and boring that they affect
societies the most”.
(Wellman, 2001, p. 228)
39. evolt.org
evolt.org is a world community for web
developers, promoting the mutual free
exchange of ideas, skills and experiences.
What "evolt" means: "evolt" combines the best
elements of evolution, revolution, with a bit of
voltage thrown in for good measure. "evolt"
embodies our goals and enthusiasm!
40. a participation
economy
‣ what we did
‣ email lists
‣ thelist
‣ theforum
‣ thesite
‣ thechat
‣ website w articles
‣ browser archive
41. list rules
General information
The list is intended for professional Web workers: designers, webmasters, programmers,
what have you. Anything that relates to Web development is up for discussion.
The list is unmoderated (though monitored), and is maintained and supported by
volunteers.
Individuals who post to the list hold the copyright to their own posts.
http://lists.evolt.org/index.php?content=listinfo
42. different spaces for
different discussions
Evolt.org hosts a number of mailing lists for the web development community. Pick and choose which lists
you want to be involved in.
•
thelist - Become a part of the evolt.org community by joining "thelist", evolt.org's primary discussion list
for designers, developers, and web managers working to make the web a better place for all! Ask
questions, get answers. Give answers, gain respect. Become a part of the community! View thelist
archives. April 1999 - Now
•
theforum - Help create the future of evolt.org on "theforum" mailing list. Dedicated to making evolt.org
a better place, discussions on this list include how to make thelist more useful to all members,
improvements for the web site, how evolt.org should be structured, etc. Both short-term and long-term
plans for evolt.org are discussed. If you're passionate about evolt.org, join now and help shape
evolt.org's future! View theforum archives.
•
thesite - The evolt.org mailing list dedicated to working on the back end of evolt.org where web
developers contribute back to the community by making the evolt.org CMS a better product. Database
folks, pixel wranglers, HTML/CSS monkeys, testers, documentation writers, developers - no matter what
your skill set or skill level, you can help out! View thesite archives.
•
thechat - Chat it up on "thechat", evolt.org's social mailing list useful for discussion about industry
gossip, what hockey's about, cat photos, evolt get-togethers, and so on. For those "off-topic"
conversations that don't belong on thelist! View thechat archives.
http://lists.evolt.org/index.php?content=listinfo
43. simple ground rules
Discussion list guidelines
4. Keep your subject lines specific, as many
1. Respect each other. Diversity in Web development is
people decide what posts to read from the subject line.
not only tolerated but encouraged. Argument and
"Help!," "What am I doing wrong?," and "Arrraugh" are
debate are fine. Character digs and personal attacks
not acceptable subject lines.
are not. You are responsible for what you write. Those
If an ongoing discussion drifts from the initial subject,
who cannot be civil will be removed from the list of
please change the subject line to reflect the new subject.
subscribers and will not be permitted to return.
For example, "e-commerce solutions" becomes "problem
clients (was: e-commerce solutions)."
2. Limited off-topic posts are fine; however they must
5. When responding to a post, delete all
be labelled [OT] in the subject line. Also, we ask that
information that is not strictly necessary. This
you "pay" for off-topic posts by including a Web tip
includes the evolt.org tag line and .sig files. Delete
that you find useful. Example:
anything you're not specifically responding to.
<tip> 6. When responding to a post, please make it clear
Include META tags in all of your pages for who you're responding to. Not everyone is going to
better search engine placement. remember who the original sender was.
</tip>
7. Don't post urban legends, virus alerts or
Please stay consistent with the <tip></tip> tags, so humorous forwards. Please.
that our Tip Harvester can extract them for the
8. Don't post copyrighted material. If you think an
archive. If you want to be extra helpful, your opening
article would be helpful to others on the list, provide a
tag could be formatted:
link.
<tip type="META Tags" author="Your Name"> 9. You must ask permission if you want to
Include META tags in all of your pages for forward or otherwise reproduce a post from a
better search engine placement. member of the list.
</tip>
3. To the best of your ability, keep posts short.
http://lists.evolt.org/index.php?content=listinfo
48. key elements
Key elements in a successful online community include (Morville &
Rosenfeld, 2006):
•
Cultures and communities don’t just happen; they require careful
nurturing. On the other hand, they wither if over-managed. (p. 460)
•
Someone has to play God, setting up the rules and infrastructure
that create an environment that becomes self-sustaining, and where
people join and participate. (p. 461)
•
Participation requires a balance of give (creating content) and take.
(p. 462)
•
It’s not grandiose to claim that each successful online community
has its own culture (p. 462)
50. Social Networking for Patient Safety Officers
Value and Designing - Part 1
Thank you!
Online Communities: An Introduction
First Annual Patient Safety Officer Conference
Cary, NC
19/10/12
Javier Velasco M. - jvelasco@unc.edu
Ph.D. Student < SILS < UNC Chapel Hill
51. Social Networking for Patient Safety Officers
Value and Designing - Part 2
Dreaming the PSO
Community:
First Annual Patient Safety Officer Conference
Cary, NC
19/10/12
Javier Velasco M. - jvelasco@unc.edu
Ph.D. Student < SILS < UNC Chapel Hill
54. Hall.com
Group Chat Instant Desktop, Web
Rooms Messaging and Mobile
Create a room to stay Have something private to The Hall desktop app
connected with your team. say? Start a side runs on Windows and
Rooms can be open for conversation with a Mac. The Hall web app is
anyone in your company to teammate or professional 6 times faster than
join, or set to private for only contact. Instant existing enterprise
invited members. Features messaging chat history is solutions. Stay
include chat, @mentions, stored on the cloud connected to Hall 24/7
inline previews, file sharing making chat history with the free mobile web
and notes. Conversations available across all your app and the iPhone and
are searchable across all devices. Android apps.
devices.
Trusted, Safe and Secure
Users at Hall know their information is always secure. That's because
we use 256-bit SSL encryption – the same security that banks use –
and all data is protected and validated by RSA and VeriSign.
55. Hall.com
Video Chat
Meet with your team face-to-face to
increase your team’s productivity with
meetings that hold up to 12 people and
powerful tools like screen sharing.
Screen Sharing
Show your team exactly what
you're talking about. You can
share your entire desktop or
select a single application
window.
57. Goals Spirit Tools
List your top 3 Find an idea or How will you
goals; feeling that interact,
what do you glues the exchange and
need from this community; share
community? what brings knowledge?
(Individually and you together? (Online AND
collectively) offline)
25 Minutes
60. Social Networking for Patient Safety Officers
Value and Designing - Part 2
Thank you!
Online Communities: A Workshop
First Annual Patient Safety Officer Conference
Cary, NC
19/10/12
Javier Velasco M. - jvelasco@unc.edu
Ph.D. Student < SILS < UNC Chapel Hill
