3. Overview
• Companies trying to protect their good names
from increasing attacks by –
– Dissatisfied customers
– Ex- Employees
– Any person having access to internet
– Antagonist
• Traditional medium still present but major
threat from new reputation snipers
4. Scenario
• Easy availability of internet
• Internet has became cheap and fast medium
of data sharing
• 2,405,518,376 internet users worldwide
6. Some strategies
1. Avoid show of force
2. Respond at high speed
3. Empower frontline team
4. Use of social media
5. Force multipliers
6. Credentials
7. Avoid show of force
• It’s not necessary that larger parties with deep
resources will have a upper hand
• They have greater obligations
• Companies should take care in highlighting
any issue as it could backfire
8. Respond at high speed
Slow & steady don’t
always wins the race
9. • Companies should opt for timely actions
• Messages on social networking websites are
Viral in nature
10. Empower frontline teams
• People don’t interact with CEO’s
• Give them power to take decision
• Save time and create a favorable image
11. FB, Twitter threat or Asset
• Double edged sword
• Such fires could be used to correct the
problems
12. Force Multipliers
• At time of hardship this could act as a savior
• Third party come into play
• Hits the human psychology
13. Credentials
• Speak to the company’s good work
• Mostly result of force multipliers
• Ratings from agencies like fortune or business
awards