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BJ Fogg's Behavior Model
- 1. b=mat Fogg’s Behavior Model Kristen Sunde Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 3. AKRASIA what we want to do what we do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 6. Dr. BJ Fogg Founder: Persuasive Technology Lab at Stanford Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 8. B=MAT Motivators Behavior = Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 9. B=MAT Motivators Behavior = Ability Triggers Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 10. B=MAT Motivators Behavior = Ability Triggers at same time Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 11. B=MAT NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO motivators Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 12. B=MAT NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO motivators Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 15. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers fail here Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 16. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers fail here Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 17. B=MAT MOTIVATORS Three core motivators central to the human experience. M Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 18. MOTIVATOR: SENSATION PLEASURE PAIN B=MATM Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 19. MOTIVATOR: ANTICIPATION HOPE FEAR B=MATM Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 20. MOTIVATOR: SOCIAL COHESION SOCIAL REJECTION SOCIAL ACCEPTANCE B=MATM Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 21. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers fail here Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 22. B=MAT ABILITY A To do something someone must be able to do it. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 24. B=MAT ABILITY A There are two ways to increase ability. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 26. TRAIN (hard path) Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 27. Increase ability.... B=MAT ABILITY A Fogg’s Behavior Model Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 28. Increase ability... by making a task easy to do. B=MAT ABILITY A Fogg’s Behavior Model Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 29. B=MAT ABILITY A Fogg’s Behavior Model Increase ability... by making a task easy to do. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 30. B=MAT ABILITY » SIMPLICITY A Fogg’s Behavior Model Increase ability... by making a task easy to do. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 31. B=MAT ABILITY » SIMPLICITY A Fogg’s Behavior Model Simplicity is a function of the target user’s scarcist resource at the moment. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 32. B=MAT ABILITY » SIMPLICITY A Fogg’s Behavior Model Simplicity is a function of the target user’s scarcist resource at the moment. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 33. B=MAT ABILITY » SIMPLICITY A Fogg’s Behavior Model Simplicity is a function of the target user’s scarcist resource at the moment. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 34. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers fail here Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 35. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers fail here TRIGGERS ARE ALL ABOUT TIMING Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 36. Spark B=MATT TRIGGER: SPARK low motivation, easy to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 37. Spark B=MATT TRIGGER: SPARK low motivation, easy to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 38. B=MATT TRIGGER: SIGNAL Signal high motivation, easy to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 39. B=MATT TRIGGER: SIGNAL Signal high motivation, easy to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 40. B=MATT TRIGGER: FACILITATOR Facilitator high motivation, hard to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 41. B=MATT TRIGGER: FACILITATOR Facilitator high motivation, hard to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 44. DIVE DEEPER: BehaviorGrid.org BehaviorWizard.org Learn how b=mat is used to examine 15 ways that behavior can change at: Fogg’s Behavior Model Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft