Bloggers and businesses alike will gain valuable takeaways from this packed presentation on Blogging Best Practices. You'll learn techniques from an established content marketer which will help you target the right audience, generate more content ideas, make your writing more compelling, and find ways to reach more readers. Mike Allton has been blogging and teaching others how to blog for over a decade, and has been awarded the prestigious Top Ten Social Media designation by Social Media Examiner two years in a row. During this presentation, you’ll learn the strategies and tactics that Mike has developed and used to create outstanding content quickly, and how he’s used that content to grow a massive audience.

1. HOW TO CREATE CONTENT 10X FASTER
The Blogger’s Mindset
10X

2. ● Brand Evangelist at Agorapulse
● Award-winning blogger, author and speaker
● Founder of The Social Media Hat & Blogging Brute
● Co-Founder of 360 Marketing Squad
● Have written for Buzzsumo, MarketingProfs, Social Media
Examiner, Jeff Bullas, Mark Schaefer and others.
A Little About Me...
I am Mike Allton, the Blogging Brute.
BLOGGING EST. 2007
BloggingBrute.com @BloggingBrute

3. 1. Who is your blog for?
2. The “Blogger’s Mindset”
3. How to make your content spark.
4.How to make your content shareable.
5. How to make your content discoverable.
Making Your Content 10x Better
What We’re Going To Cover

4. thesmh.co/Blogging-Resources
RESOURCES
MENTIONED
Tools & Bloggers &
Resources mentioned
throughout can all be found
here:

5. Who Is Your Blog For?

6. Who Is Your Blog For?
Why this is important.
FOCUS
Develop a target audience.
PERSONAS
Measure and confirm.
ANALYTICS

7. Who Is Your Blog For?
Importance Of Focus
Narrow Your Niche
Save Time
10:00 AM
Paris
72° Sunny
H: 74° L: 67°

8. Who Is Your Blog For?
Development of Personas
● Demographic / Geographic details
● Fears, issues, concerns, needs and goals

9. Who Is Your Blog For?
Use Analytics To Confirm
NETWORK INSIGHTSSOCIAL POSTS GOOGLE ANALYTICS BUSINESS RESULTS

10. EXAMPLE
Peg Fitzpatrick
Targets Small to
Medium Business
Owners and Brands.
Monitors analytics
daily and focuses on
Social Media.

11. The “Blogger’s Mindset”

12. The “Blogger’s Mindset”
Why this is important.
IDEA TRACKING
Develop a target audience.
NEWSJACKING
Measure and confirm.
FUNNEL

13. The “Blogger’s Mindset”
System for Idea Tracking
1
Tracking App
Evernote or OneNote or
Google Keep
3
Research
Buzzsumo, Google, Quora,
SEMrush
2
Awareness
Emails, Social Media posts,
Comments

14. The “Blogger’s Mindset”
Evernote

15. The “Blogger’s Mindset”
Awareness
Social MediaBlog Comments Email Conversations & Media

16. The “Blogger’s Mindset”
Research
INFLUENCERSSAVE ARTICLES SOCIAL POSTS MONITOR

17. The “Blogger’s Mindset”
Newsjacking
● Relevance
● Timing

18. The “Blogger’s Mindset”
5 Newsjacking Questions
1
Is My
Audience
Interested?
3 52 4
Am
I
Interested?
Can I
Add
Value?
Do I
Have
Time?
Is Now
A Good
Time?

19. Graphic courtesy of David Meerman Scott,
author of The New Rules of Marketing and PR
NEWS CYCLE
Look for the right time to
Newsjack.

20. The “Blogger’s Mindset”
Bottom Of Funnel Content
FOCUS EFFORT HERE

21. EXAMPLE
The Social Media Hat
Story about Vine
shutting down
garnered tremendous
initial traffic.
As a resource, it
continues to get
thousands of readers.

22. Make Your Content
Spark

23. Open Graph Image
● OG:Image Meta Tag
● 1024 x 512 pixels
Make
Your
Content
Spark
Featured Image

24. Make Your Content Spark
Images Within Content
Charts & GraphsGIFs Infographs Screenshots

25. Make Your Content Spark
Other Elements Within Content
Quotes &
Quote Graphics
Embedded Social
Media & Videos
Use of Headlines,
Whitespace, Lists

26. Make Your Content Spark
Facebook Live Video
Stephanie Liu, Facebook Live Strategist
360 Marketing Squad Fortnightly Video

27. EXAMPLE
Rebekah Radice
● Short Sentences
● Embedded Media
● Quotes
● Click To Tweet
● Embedded Social
● Headlines, Lists

28. Make Your Content
Shareable

29. Make Your Content Shareable
Put Your Audience To Work
Better
Sharing Buttons
Pinnable
Images
Click To
Tweet

30. Make Your Content Shareable
Better Sharing Buttons
Social Warfare, WordPress Plugin

31. Make Your Content Shareable
Pinnable Images
● Vertical
● 735 x 1102
● Multiple Images

32. Make Your Content Shareable
Click To Tweet
● Quotes, Statistics, Key Points
● Create link with ClickToTweet.com

33. EXAMPLE
Dustin W. Stout
Top Sharing Buttons
Bottom Sharing Buttons
Floating Sharing Buttons
Pinnable Images

34. Make Your Content
Discoverable

35. Make Your Content
Discoverable
Attract The Right Search Traffic
Deep Linking /
Forwardlinking
Keyword Research
& Usage
Long-Form
Content (10X!)

36. Make Your Content Discoverable
Deep Linking / Forwardlinking
● Link to existing content within new posts.
● Update old posts to link to new ones.

37. Make Your Content Discoverable
Keyword Research & Usage
Google Keyword PlannerSEMrush Buzzsumo Content Planner

38. Make Your Content Discoverable
Long-form Content (10x!)
● 2500+ Words Perform Best
● Pillar Posts quarterly / annually

39. EXAMPLE
Andy Crestodina
● Original Research
● Influencer Quotes
● Keyword Usage
● Comments
● Long (10k words!)
● Deep links
● External links

40. 10X Content
Start With A Facebook Live
2016
STEP 1
Facebook Live
Start with a Facebook Live
featuring one or more
guests.
Upload to YouTube.
STEP 2
Video Snippets
Upload to YouTube,
Twitter, Instagram,
Pinterest.
Instagram & Facebook
Stories.
STEP 3
Audio
Turn the audio into a
Podcast uploaded to
iTunes, Stitcher & Google
Play + Audiograms.
Repurpose a one hour
Facebook Live Video
into dozens of pieces
of content!

41. 10X Content
2016
STEP 4
Quotes & Quote Graphics
Pull quotes from your
guests and shine the
spotlight on them.
STEP 5
Slideshare
Upload a 2-slide
presentation to Slideshare
and embed the YouTube
video between them.
STEP 6
Blog Post
Use the transcript as the
basis for an Epic Blog Post.
10,000+ Words!
End with something EPIC.

42. thesmh.co/Blogging-Resources
THANK YOU
RESOURCES:
https://BloggingBrute.com @BloggingBrute