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Introduction to Search Engine Optimization Lecturette Speaker: Marie Claire Bretaña Training and Development Officer  ·  Eversun Software Philippines Corporation
Search Engine Optimization ,[object Object],[object Object]
Basic SEO Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic SEO Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization: Organic and Natural vs Black Hat SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization ,[object Object],[object Object]
On Page Optimization Set of tasks done to improve your site's accessibility, usability, navigation, and content for users and search engines
On-Page Optimization: Meta Data, Tags, Content, Keywords ,[object Object],[object Object],[object Object],[object Object]
The Title Element ,[object Object],[object Object],[object Object]
What Meta Data Looks Like
Meta Data Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Content Optimization ,[object Object],[object Object],[object Object]
Link Baiting Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On-Page Optimization: Site Architecture and Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Accessibility ,[object Object],[object Object]
Factors in Site Accessibility ,[object Object],[object Object],[object Object]
Factors in Site Accessibility ,[object Object],[object Object]
Factors in Site Accessibility ,[object Object],[object Object]
Factors in Site Accessibility ,[object Object],[object Object],[object Object]
Factors in Site Accessibility: Search Engine Friendly URLs ,[object Object],[object Object],[object Object],[object Object]
Factors in Site Accessibility: Redirects and Notifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methods for 301 Redirection http://www.askapache.com/htaccess/list-of-methods-to-redirect-users-to-different-page.html ,[object Object],[object Object],[object Object],[object Object]
Factors in Site Accessibility: Redirects and Notifications ,[object Object],[object Object],[object Object],[object Object]
Factors in Site Accessibility: Redirects and Notifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Usability Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Off-Page Optimization Set of tasks to make your site more accessible and popular to users and search engines by spreading links and promoting your site to target users.
Off-Page Optimization ,[object Object],[object Object],[object Object],[object Object]
Types of Search Engines ,[object Object],[object Object],[object Object],[object Object]
How Search Engines Work ,[object Object],[object Object],[object Object]
Types of Google Crawlers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Sitemap Protocol ,[object Object],[object Object],[object Object],[object Object]
Guiding Crawlers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Link Building Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Link Building Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Off-Page Optimization: Other Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Off-Page Optimization: Linking Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Effectiveness ,[object Object],[object Object],[object Object]
Site Analytics Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End Goal of SEO is Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Basic SEO Lecture Presentation

  • 1. Introduction to Search Engine Optimization Lecturette Speaker: Marie Claire Bretaña Training and Development Officer · Eversun Software Philippines Corporation
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. On Page Optimization Set of tasks done to improve your site's accessibility, usability, navigation, and content for users and search engines
  • 8.
  • 9.
  • 10. What Meta Data Looks Like
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  • 22.
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  • 24.
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  • 26. Off-Page Optimization Set of tasks to make your site more accessible and popular to users and search engines by spreading links and promoting your site to target users.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
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