the state of corporate innovation in tech 2019. Metrics that matter and how to setup and maintain successful corporate innovation programs.

1. CORPORATE INNOVATION
& OTHER DISASTERS
BENJAMINROHE.COM

3. MADE IN
GERMANY
BORN IN
1981
BENJAMIN...
WHO?
PROUD
EUROPEAN

4. FATHER OF 2 GIRLS
BERLIN & STOCKHOLM BASED
STARTED FIRST COMPANY WITH 17
HUGE SOCCER ADDICT
QUIT SCHOOL
5FACTS
ABOUT LIFE

5. WORKING IN TECH SINCE 1996
INVESTED IN 25+ COMPANIES
ENTREPRENEUR 20+ YEARS
FORMER VC (JUNIQE, N26)
FAILED IPO IN 2001; IPO IN 2004
WORK WORK WORK WORK WORK
5FACTS
ABOUT WORK
#DIGITAL
#ENERGY
#MOBILE
#PROPTECH
#BANKING

7. NUCLEAR WINTER
OF INTERNET TIMES“

8. “

9. “

11. I WANT TO HELP 100
FOUNDERS BEFORE I DIE
I’M NOW 30+ COMPANIES IN
“

12. WHY DO STARTUP + CORPORATE
COLLABORATIONS FAIL?

13. MANAGING COMPLEX CHANGE:
IT’S A MULTIPLICATION
CHANGE
CONFUSION
ANXIETY
RESISTANCE
FRUSTRATION
FALSE STARTS0
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0
0
0
x x x x =
x x x x =
x x x x =
x x x x =
x x x x =
x x x x =
0
100%
0
0
0
0
VISION SKILLS INCENTIVES RESOURCES
ACTION
PLAN
SKILLS INCENTIVES RESOURCES
ACTION
PLAN
VISION INCENTIVES RESOURCES
ACTION
PLAN
VISION SKILLS RESOURCES
ACTION
PLAN
VISION SKILLS INCENTIVES
ACTION
PLAN
VISION SKILLS INCENTIVES RESOURCES

14. 99 PROBLEMS
… BUT LET’S
FOCUS ON
THESE 6

15. BEFORE YOU EVEN
START..

16. ONLY ONE CONTACT PERSON

17. NO CLEAR MANDATE
OR INNOVATION THESIS

18. THERE ARE NO LOW-HANGING FRUITS

19. ...RIGHT IN THE
MIDDLE

20. § + €
NOT KNOWING ABOUT LEGAL
AND FINANCIAL CONSTRAINTS

21. UNCLEAR PROCESS

22. UNCLEAR ACCESS TO BASE,
BRAND, AND CHANNELS

23. GOOD EXAMPLES...

24. GOOD EXAMPLES...
...FOR STRUGGLES

25. KEY LEARNINGS
NEW PERSPECTIVES

26. ONE METRIC THAT
MATTERS
FOR CORPORATE
INNOVATIONS
OMTM

27. DEPENDING ON CORPORATE INNOVATION
PROGRAM STAGE / MATURITY

28. STAGE 1

29. AWARENESS
OF EMPLOYEES THAT OPENED
AN EMAIL PROMOTING A NEW
INNOVATION AGENDA
OF EMPLOYEES ATTENDED A
“TOWN HALL” MEETING ON
INNOVATION
POSITIVE RESPONSES TO A
CUSTOMER SURVEY ON
INNOVATION AGENDA
AWARENESS
%
#
+

30. STAGE 2

31. ENGAGEMENT (INPUTS)
IDEAS RAISED
INITIATIVES RUN
COURSES OR
WORKSHOPS DELIVERED

32. STAGE 3

33. OUTCOMES (OUTPUTS)
PROTOTYPES BUILT
EXPERIMENTS RUN
DATA COLLECTED

34. STAGE 4

35. HARD MEASURES
Products to market
Customer # generated
Revenue generated
Sign ups
Cost savings
Time saving

36. AXIS OF INNOVATION
VALUE
TIME
AWARENESS
INCUBATOR
INTRA-
PRENEURSHIP
ACCELERATOR
CORP. R&D
VENTURE
CAPITAL
COMPANY
BUILDING
ENGAGEMENT
OUTPUTS
RESULTS

37. THE NORTH STAR METRIC (NSM)

38. START WITH WHY?

39. SUB-METRICS

40. A LONG-TERM PLAY

41. CONTINUED ITERATION

42. ESTABLISH A
HYPOTHESIS

43. DETERMINE A
METHOD TO
EVALUATE

44. BUILD AN
EXPERIMENT
TO TEST

46. CORPORATE AND STARTUP COOPERATION

47. ...COOPERATION
THIS IS WHY STARTUPS AND
CORPORATIONS NEED...

48. RECRUIT AND
CULTIVATE
TOP-TIER
TALENT
OUTSIDE THE
NORM.

49. RECRUIT
THE BEST
ATHLETES, NOT
THE BEST
EXPERT

50. IT’S ABOUT
DEPTH NOT
LENGTH OF
EXPERIENCE

51. CONNECT THROUGH YOUR INITIATIVES
DECISION-MAKERS WITH INFLUENCERS

52. CREATE SPACE TO INCUBATE NEW IDEAS –
PHYSICAL BUT ALSO ORGANIZATIONAL

53. THE VERY FIRST COMPANY I
STARTED FAILED WITH A GREAT
BANG.
THE SECOND ONE FAILED A LITTLE
BIT LESS, BUT STILL FAILED.
THE THIRD ONE, YOU KNOW,
PROPER FAILED, BUT IT WAS KIND
OF OKAY. I RECOVERED QUICKLY.
NUMBER FOUR ALMOST DIDN'T
FAIL. IT STILL DIDN'T REALLY FEEL
GREAT, BUT IT DID OKAY.
NUMBER FIVE WAS PAYPAL.
- Max Levchin

54. WHEN I THINK ABOUT SUCCESS,
IT FEELS LIKE FAILURE WENT
WRONG. - Martin Varsavsky

64. IT'S HARD TO BEAT
THE PERSON THAT
NEVER GIVES UP.

65. QUESTIONS?
CONTACT ME
+49 173 9751021
me@benjaminrohe.com
@benjaminr

66. IF I’M BUSY MY
SECRETARY WILL TAKE
YOUR CALL