1. Global Internship Program
Sub Product Strategy

2. Why sub product
for GIP?

3. Why Sub Product?
Improve Match
The network needs a common language to align
supply and demand. We also need to be specific to
raise right TN/EP. GIP is too general.
Improve Quality Sales
Different customers have different needs and they are
attracted by AIESEC for different reasons. It is
important to be clear whom we are selling our product
and how they will be attracted. GIP is too general.

4. Why Sub Product?
Further development of GIP
Product segmentation allows us to really focus and
develop different sub products step by step.

6. What are sub
products for GIP?

7. Technical:
16 GIP --------------------
Sub-Products Information Technology
Nature & Life Science
Management Engineering
---------------- Other Technical Subjects
Marketing
Accounting Social Science and Culture:
Business --------------------
Administration
Teaching & Language Education
Finance
Arts & Architecture
Law
Cultural Education
Human Resources
Social Sciences
Economics
Communication & Journalism

8. Technical
Internships

9. Technical |
Information Technology
Artificial Intelligence
Database Management
Mobile Applications
Mobile Technology
Network Management & Data Transmission
Software Development and Programming
Systems Analysis and Design
Web Development and Management

10. Technical |
Nature and Life Science
Agriculture Genetic Engineering
Applied Physics Horticulture
Biochemistry Land & Water Management
Biology Medicine & Healthcare
Biophysics Microbiology
Ecology Molecular Biology
Environmental Protection Organic Chemistry
Food Engineering Physical Chemistry
General & Inorganic Chemistry Process Engineering / Bioprocess

11. Technical |
Engineering
Aerospace Engineering Environmental Engineering
Automotive Engineering Industrial Engineering
Chemical Engineering Introductory Engineering
Civil Engineering Mechanical Engineering
Electrical Engineering Telecommunications Engineering
Electronics Engineering

12. Technical |
Other Technical Subjects
Advanced Mathematics
Animal Products Technology
Construction
Fermentation Technology
Geometry
Hydromechanics
Plant Products Technology
Renewable Energies
Robotics
Tourism

13. Social Science
and Cultural
Internships

14. Social Science and Culture|
Teaching & Language Education
Advanced Teaching
Child (Youth) Education
Foreign Languages Education
Introductory Teaching
Linguistics
Subjects Education

15. Social Science and Culture|
Arts & Architecture
Architecture
Arts
Fashion & Design
Graphic Design
Social Science and Culture|
Cultural Education
Advanced Cultural Education
Bilingual and Cross Cultural Education
International Education
Introductory Cultural Education

16. Social Science and Culture|
Social Sciences
Counselling and Guidance
Development Studies
Psychology
Social Work
Sociology
Social Science and Culture|
Communication & Journalism
Introduction to Communications
Journalism
Public Relations

17. Management
Internships

18. Management|
Marketing
Advertising + Public Relations
Brand & Trademark Management
Consumer + Buyer Behavior
Customer Relationship Management
Import & Export
International Marketing
Introductory Marketing
Market Research & Evaluation
Product Planning, Development & Control
Retail + Sales Marketing

19. Management|
Human Resources
Advanced HR management
Industrial relations
International Resource Management
Introductory HR management
Organisational Behaviour
Personal Evaluation
Recruitment and Allocation
Training and Development

20. Management|
Economics
Developmental Economics
Economic Research + Forecasting
Environmental Economics
International Trade + Balance of Payment
Introductory Economics
Macroeconomics
Microeconomics
Monetary Economics + Public Finance
Political Science
Statistics

21. Management|
Finance
Banking
Financial Planning + Budgeting
Insurance
International Financial Management
Introductory Finance
Investment Management + Security Analysis
Risk Management

22. Management|
Law
Advanced Law
Business Law
Civil Law
Criminal Law
International Law
Introductory Law

23. Management|
Accounting
Auditing
Cost accounting
Financial accounting
Introductory accounting
Managerial accounting
Purchasing
Social & Ethical Editing + Reporting
Social Accounting
Taxation

24. Management|
Business Administration
Corporate Community Engagement
Crisis Management
Event Management
Hotel + Restaurant Management
Industrial Management
International Management
Introduction to Management / Business Administration
Organisation Management + Planning
Project Management
Transportation / Distribution Management

25. How to implement
sub product
strategy in ICX?

26. Clarification of Market
& Product Segmentation
1) Market segmentation to drive penetration in the
market
2) Sub product to align supply & demand
Market
Segmentation
Product
Segmentation

27. 1) Market segmentation to drive
penetration in the market
Case study 1: Market penetration in Bursa-City in
Turkey
70% TNs realized in top 3 industry:
Automobile, Textile, Food
Penetration in top industries:
-Well known as international talent provider in the industry HR circle
-Cooperation with big names in the industries
-Exposure on most industry events as guest
-Cooperation with main industrial park (contacts of all companies in
the industries)

28. 2) Product segmentation to align supply and
demand
Case study 1: Sub Product Package in Brazil
AIESEC Brazil offers 5 sub products for AIESEC to sell in
key industries. For each product, they have specific
proposal with concrete supply information, proposed JD
and testimonial.
The benefits of sub product package is-make it specific
for company to understand AIESEC and make it easier
for members to sell with business language.

29. Sub Product Matrix
Market A Market B Market C
Product A
Product B
Product C

30. Implementation advice for ICX
• Choose focus industries
• Link sub products with focus industries
• Build sales force around focus industries
• Package and offer sub products

31. How to implement
sub product
strategy in OGX?

32. Clarification of Market
& Product Segmentation
1) For OGX, market segmentation can be based
on sub product. We do recruitment based different
backgrounds and type of JD.
2) Students also want to know what industries
they will be working for.

33. Recruit with GIP sub product
Case study: AIESEC Romania OGX operation is
based on sub product.

34. Recruit with GIP sub product
Case study: AIESEC Romania
• Each product has it`s own business model
and value proposition
• Each product has it`s checklist
• Each product has different marketing strategy
• Implementation is done through ongoing
recruitment
• Each products has different suppliers

35. Example of business model

36. Recruit with GIP sub product
• Each product is
implemented by one
Project Manager from MCVP oGIP
the national level
• Each Project
Manager is working
directly with the local Global Education Global
Global IT PM
Project Managers Project Manager Marketing PM
Structures Global IT OCP

37. Recruit with GIP sub product
• Every product has a working space for better
tracking
What you should track in the working space:
1. Strategy & Timeline
2. Pipeline
3. OCP Contacts
4. Supplier management
5. LC Tracking tool & status
6. Global Supply and demand
7. Partnerships with youth alliances

38. GIP sub product
development

39. We can group 16 sub products
based on their scale and
growth

40. (Absolute growth of TNs)
GROWTH
LOW SCALE – HIGH GROWTH HIGH SCALE – HIGH GROWTH
THE THE
PIONEERS CHAMPION
(Below 1000 realization; above (Above 1000 realization; above
500 growth) 500 growth)
LOW SCALE – LOW GROWTH HIGH SCALE – LOW GROWTH
THE THE
BEGINNERS PRODUCERS
(Below 1000; below 500 growth) (Above 1000 realization; below
500 growth)
SCALE
(Absolute realization of TNs)

41. GIP Product Segmentation
GIP Segmentation, Scale-Growth
2000
Marketing
13561, 1796
1500 Business Administration
7885, 1297
IT
GRoWTH
1000 6517, 959
5486, 866 Teaching
5193, 694
500
690, 251
149, 148 1722, 115
338, 92 1562, 52 86
2137,
0 144, -41
128, -63
0 2000 -162 4000
1576, -192
1667, 2808, -181 6000 8000 10000 12000 14000 16000
-500
SCALE

42. Globally, we are developing
business strategies for
different sub products based
on scale & growth.

43. (Absolute growth of TNs)
LOW SCALE – HIGH GROWTH HIGH SCALE – HIGH GROWTH
GROWTH
Other Technical Subjects Marketing
Business Administration
Information Technology
Teaching Language
Education Cultural Education
GIP
LOW SCALE – LOW GROWTH HIGH SCALE – LOW GROWTH 2011
Engineering
Accounting Social Science
Art & Architecture
Communication &
Journalism Economics
Finance
Law
Nature & Life-science SCALE
Human Resources (Absolute realization of TNs)

44. Global Sub Product Focus-
(AI GIP responsible)
Marketing, IT, Teaching
Global Sub Product Development-
(AI VP Product Development)
Tourism, Engineering

45. Let’s move GIP to next
stage with sub products.