2. Why the Every business these days has a Facebook
Fan Page. With a Fan Page, what challenges
Need, lie ahead? According to Amy Potterfield,
author of Facebook Marketing All-in-One for
Anyway? Dummies,
Challenge #1:
How to attract quality fans.
Challenge #2:
How to make fans talk.
3. But why the need for many
The Need fans? Isn’t just having an
for Fans FB Fan Page enough?
Fan count matters because
• A business’ fan count acts as
social proof.
• A business’ fan count can attract
new fans.
• A solid fan base can actually
increase your traffic.
4. The popular inbound
Hubspot marketing website, HubSpot,
recently did a study of 4,000
Study small businesses.
It was found out that
• Small businesses that had over 500 fans saw 3.5
times more traffic than those Pages with less than
500 fans.
• Fan Pages with over 1,000 Fans had 22 times more
traffic than those with less than 1,000 Fans.
Thus, as a small business, it’s worth your time and
energy to focus on growing a quality fan base.
5. How are How are our Facebook
Fan Pages doing in terms
We of Fan Count?
Faring? (Data as of 26 June, 2012)
1,920 586
Likes Likes
1,029 1,072 142
Likes Likes Likes
All CFX Fan Pages were started in September 2011.
6. Looking Now, let’s take a look at
how our competitors are
at the faring in their Fan Pages
Enemy (Data as of 26 June, 2012)
Est.: Sep. 2, 2009 Est.: July 28, 2008 Est.: April 1, 2011
4,644 fans 14,784 fans 5,459 fans
7. Getting Getting fans is the first challenge
businesses must face when
Quality setting up a FB Fan Page. Not
Fans just any fans, but quality fans.
• The paid way
– Facebook engagement
ads are a surefire way of
growing a quality fan
base quickly.
– Promote your posts.
8. FB Facebook engagement ads are
ads that promote and increase
the exposure of your
Ads Facebook Page.
Take note that you are not running ads that are
linking to external pages, say a sales page
outside of FB,
but you’re
keeping your
target audience
inside FB, while
driving them to
your Fan Page.
10. Getting The free way: Use your other
mediums of reaching to
Quality customers and attract them to
Fans your FB page.
11. Getting The free way: Use your other
mediums of reaching to
Quality customers and attract them to
Fans your FB page.
12. Engaging Now that the fan base is built up,
no one may still be talking. How
the do I get people to actually engage
Fans with me on my Facebook Page?
• Facebook uses an
algorithm to score
engagement
activities.
• Without getting too
deep into it, they
monitor if people
are engaging or are
engaged with your
posts.
13. Engaging
the
Tip #1: Ask the
Fans right questions.
• You’ve probably heard that you can get fans talking on your
Facebook Page if you ask them questions.
• That may not be always true.
• Yes, questions are a great way to get fans talking, however there is
a right way and a wrong way to ask questions on Facebook.
Example: On Mother’s Day, an NGO posted a question on their
Facebook Page, which reads:
“What’s your favorite story about your mom?”
14. Engaging People talk with the
the right questions.
Fans
Two people posted a comment to share their story.
If the post were, say, “What’s one word that best describes your
mom,” fans would have been more likely to post a comment.
Since our attention span is extremely short on Facebook, it’s
important to think of the response to your question before you
post it. If it takes a lot of time and thought to answer your
questions, your fans are less likely to engage.
The easier you make your questions, the better your fan
engagement.
15. Engaging Tip #2: Make sure
the
Fans to mix things up.
Of course, you should talk about your industry and your
business, but it’s also important to throw some fun in there
too.
Most people on Facebook are not necessarily there to talk
business, so make sure to not only focus on the business.
For CFX posting, since we post five times a week, it would
be great to do a non-tech-related post once or twice a
week, preferably on a Monday or a Friday, or both days.
16. Engaging Tip #3: Establish a
the Personal Connection.
Fans
Use first names.
Using your fans names can go a long
way in growing real relationships.
This small gesture makes people feel
heard and adds a personal touch.
17. Engaging Tip #4: Make sure your
the fans know you’re paying
Fans attention.
Imagine this: You call up a friend and
when she answers the phone, you
say, ‘Hey! How are you doing?’ And
right when she begins to answer, you
hang up on her.
That would be weird, right?
18. Engaging Don’t leave fans
the
Fans out in the cold.
Hang-ups happen all the time.
Monitor your posts to respond to fan comments
in real-time as much as possible.
When you add value beyond your posts,
meaning adding richness in the conversations
your posts elicit, you are well on your way of
turning your fans into loyal customers.
19. To be fair to FB, it has some
FB tools that allow FB Page
admins to know how their
Tools pages are faring.
22. Engaging Tip #5: Engagement
the in regular intervals.
Fans
Make sure that you engage your fans and
posts in your Fan Page in regular intervals
(once a day, recommended)
Failure to do so will only mess FB’s
algorithm, which will cause your page to
be ignored anytime you post/limit the
number of fans who see your posts.
