Mackenzie Fogelson

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Mackenzie Fogelson — “Mack” to those in the know — is a writer, speaker, and the Founder and CEO of Genuinely, a consultancy and training company that evolves growth strategies for sales, marketing, and customer experience teams, all from a place of purpose. A frequently featured speaker and long-time leader in the search engine marketing industry, Mack’s true passion is helping companies refine and translate their purpose into an actionable roadmap for growth. Mack holds a Master’s Degree in English from Colorado State University. She lives in Colorado with her husband, Jon, and is rapidly funding her kids’ college education with a 25-cents-per-swear jar. Specialties: brand building, pu...

content marketing social media marketing content strategy social media social media strategy building community with content internet marketing digital marketing online communities integrated marketing content quality content seo measurement performance work success leadership development leadership team branding digital strategy marketing marketing strategy landing pages persona email marketing smsecrets kpis key performance indicators goals brand equity web content blogging content calendar social network google+ seo services small business guides

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Mackenzie Fogelson

Präsentationen

Guide to-google+-and-your-business

Content Balance: Sharing Value vs. Self-Promotion

Build a Better Business with Digital Marketing

Are We There Yet? A 12-Month Community Building Case Study

A Community Collaboration Framework

The Essentials of Community Building by Mack Fogelson

The Integrated Marketing KPIs of Using Video to Build Your Brand

Why Follower Count is Bullshit

An Integrated Approach to Video

Building Your Business on Meaning and Purpose - 3 Steps to Building an Authentic Community.

Growing Your Business Through Community and Integrated Marketing

The Measurement Behind Your Integrated Marketing Strategy

Conversion Optimization Beyond The Landing Page - Unwebinar

Establishing Focused Marketing Goals - WistiaFest 2015

Why Content Strategy Isn't Enough

Evolve or Die: How Purpose and Authenticity are the Future of Brands

Building High Performing, Self-Managed Teams

Gefällt mir

One Trick Ponies Get Shot: For Everyone

Finding Success After Defeat: Content Marketing Lessons from the Frontline | Adria Saracino

The Search for Meaning in B2B Marketing

The Future of Search: Dispersed Citation & The Idea Graph

Mackenzie Fogelson_SearchLove San Diego 2013_Are we there yet