Mackenzie Fogelson

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Mackenzie Fogelson — “Mack” to those in the know — is a writer, speaker, and the Founder and CEO of Genuinely, a consultancy and training company that evolves growth strategies for sales, marketing, and customer experience teams, all from a place of purpose. A frequently featured speaker and long-time leader in the search engine marketing industry, Mack’s true passion is helping companies refine and translate their purpose into an actionable roadmap for growth. Mack holds a Master’s Degree in English from Colorado State University. She lives in Colorado with her husband, Jon, and is rapidly funding her kids’ college education with a 25-cents-per-swear jar. Specialties: brand building, pu...

content marketing social media marketing content strategy social media social media strategy building community with content internet marketing digital marketing online communities integrated marketing content quality content seo measurement performance work success leadership development leadership team branding digital strategy marketing marketing strategy landing pages persona email marketing smsecrets kpis key performance indicators goals brand equity web content blogging content calendar social network google+ seo services small business guides

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Mackenzie Fogelson

One Trick Ponies Get Shot: For Everyone

Finding Success After Defeat: Content Marketing Lessons from the Frontline | Adria Saracino

The Search for Meaning in B2B Marketing

The Future of Search: Dispersed Citation & The Idea Graph

Mackenzie Fogelson_SearchLove San Diego 2013_Are we there yet