Estimating large scale projects always seems like a pain in the ass. In the end it's just a pretty straightforward three step process: gather the information, define the tasks and estimate those tasks. And you're done.

1. LET‘S BUILD AN
AIRPORT
HOW TO ESTIMATE LARGE
SCALE PROJECTS
MARTIN GUDE · @MA6 · MA6.ME · #UXCW16

2. HEY,
I‘M MARTIN.
#HIRING
#POWEROFWHY
· MA6.ME@MA6
#UXSTRATEGY

4. USUALLY I TALK ABOUT
USER
EXPERIENCE
STRATEGY

5. BUT
TODAY IS ABOUT
ESTIMATIONS

6. WHY
ESTIMATE?

7. PRECISE ESTIMATIONS
HELP TO PLAN
TIMINGS, WORKLOAD
AND STAFFING

8. PRECISE ESTIMATIONS
ARE NEEDED TO
ALLOCATE A
BUDGET

9. PRECISE ESTIMATIONS
ARE ALREADY
SOME KIND OF
RAW CONCEPT

10. AND
HOW TO?

11. IT‘S
SIMPLE AS
THAT!

12. 1GATHER ALL
INFORMATION

13. TOOLS & ARTIFACTS FOR GATHERING
INFORMATION:
BRIEF, VISION, PERSONAS,
SCENARIOS, CUSTOMER
JOURNEYS AND MUCH
OTHER STUFF. YOU
NAME IT.

14. JUST USE
ANY TOOL
YOU LIKE AND YOU‘RE
FAMILIAR WITH.

15. 2
DEFINE THE
TASKS

16. GO THROUGH THE ENTIRE
PROJECT AND CREATE
HIGH LEVEL
TASKS** ACCORDING TO AGILE NOMENCLATURE I CALL THOSE TASKS EPICS

17. BREAK THEM DOWN TO
MANAGEABLE*
ITEMS* IMO IT SHOULD NOT TAKE MORE THAN 5 DAYS PER ITEM,
ACCORDING TO AGILE NOMENCLATURE I CALL THOSE ITEMS
STORIES

18. 3ESTIMATE THE
STORIES

19. DEFINE A
COMPLEXITY
MEASUREMENT
I RECOMMEND SIMPLE, MEDIUM, COMPLEX.
AND YES SURE NON ESTIMATABLE.

20. ASSIGN
EFFORT VALUES
TO THOSE
MEASUREMENTS

21. GO THROUGH YOUR
STORIES AND
ESTIMATE THE
COMPLEXITY

22. YOU‘RE
DONE

23. ONE LAST
THING

24. ALWAYS ESTIMATE
COLLABORATIVELY

25. NOW
EXERCISE

26. (VERY) BRIEF
Real Outdoor Life, a successful outdoor garment supplier, wants to relaunch their
website. They sell their products in high class outdoor stores. They also started to
open brand flagship stores in city centres. Currently they have a website that
provides informabon about their products online but does not include any
ecommerce acbvibes.
The website has three main objecbves:
• Deepen the relabonship between the brand and their loyal customers (fans)
• Provide real bme informabon about product availability in their flagship stores
and reservabon of those items
• Provide informabon about the clothes that can be accessed in store

27. GET THE
ESTIMATION TOOL ON
ONYGO.ORG
(IN SOME DAYS)

28. AH YES:
WE‘RE HIRING
FOR DUS AND FRA.

29. LET‘S HAVE A