Facebook announced the launch of three new tools for marketers: Blueprint, Learn How, and an Ad Copy Cheat Sheet. Blueprint is an eLearning program with over 34 modules to help large brands and agencies learn Facebook marketing skills. Learn How is aimed at smaller businesses and covers setting up a Facebook page, how ads work, measuring results, and creating ads. Facebook also relaunched its website for businesses which provides explanatory materials and campaign examples.

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Facebook announced three new tools for marketers: Blueprint, for agencies and larger brands;Learn
How, geared toward smaller businesses; and an ad copy cheat sheet.
Facebook Blueprint is currently available only in English but will be appear in other languages later
this year. It can be accessed online and on mobile. With more than 34 eLearning modules, Facebook
Blueprint will help you learn the skills to move your business forward.
There’s a parallel learning center for small businesses or marketers totally new to Facebook called
“Learn How.” It seeks to further simplify and demystify marketing on Facebook and covers four
primary topic areas:
Facebook launches Blueprint
eLearning training and certification
program for brands
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Your Facebook Page
How Facebook Ads Work
Measuring Results
Creating an ad
The Ad Copy Cheat Sheet
Just like choosing images for your ads, writing ad copy is both art and science. That’s why we created
the the Ad Copy Cheat Sheet. (Click image below open). Save it, print it, share it with your team.
These writing tips are intended to take some of the guesswork out of writing copy for your business’s
ads.
Finally the company has relaunched its Facebook for Business site, which offers some of the same
explanatory material but is also a doorway into ads creation. As before there are also “success stories”
and campaign examples that can be sorted by geography, ad unit type, industry, campaign objective
and business size.
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