M2Mobi's experience and vision within the Airport Industry

2. Airport solution

3. Contents
About M2Mobi
Schiphol Case
Roadmap
Next Steps

4. About M2Mobi

5. Clients

7. Full Service Mobile Agency
Technology Independent
Concept MaintenanceImplementationStrategy Marketing

13. AMCNavigation APP
Where is my doctor?

15. Partnership with:
Mijksenaar

17. Airport app
worldwide
- Big success for Schiphol
- First release in 2010
- Base product with continuous improvement
Over
1mln
downloads
N°1

18. Android iOS Windows Blackberry Mobile Web
Schiphol Functionality
Available for all platforms

19. News BannersSearch
Always available
Side Menu
My flight
All flights
Shop
Map
Parking
Taxi
Trains
Buses
Info
upcoming flight
Push notifications
Walking route & time
to gate
Detailed airline info
Taxi reservation
Parking reservation
Weather

20. Flight info & notifications
for all airports
We offer flight notifications for arriving
and departing airports
Notifications contain info about flight
times, flight status, boarding times,
gates, luggage belt, etc.

21. You can reserve a taxi ride to Schiphol or
a parking spot at Schiphol
You can pay by creditcard
mCommerce:
Taxi & Parking
If you have a profile created and a trip
planned, your booking is only a few clicks
away, because we know who you are and at
what time you will be at the airport

22. These offers will be more seamlessly
integrated with the indoor navigation
experience
Schiphol can offer certain discount
products to users
People who go on a trip get a notification
for a voucher three hours before they fly
Shopping Vouchers

23. Full social network
integration
Be Social
The world is connected

24. App for Chinese Travelers

25. The Chinese functionality welcomes
high value Chinese travellers to Schiphol Airport
Times more
Click on commercial
200 € - 250k
Chinese travellers spend, on
average, 4.6 times more on
airport shopping than the
average traveller does
Users of the Chinese
version of the app, appear
to click significantly more on
commercial pages
Once the app reaches 30k
downloads, it has the potential
of reaching 200€ - 250k
annual revenues
4.6

27. IncentivetoSpend
Automated Sign Translator
Uses camera to recognise
signs and translate them

28. Best Mobile App
2014
Best Mobile App
2012
Best Mobile App
2011
Travelution Award
2011

32. Roadmap
The problem

33. Passengers get lost in airports
Complex process Complex
environment
Information
overload
Insufficient
guidance

34. Travel time to
Schiphol
63 minutes
Check-in &
security
28 minutes
Retail lounges
45 minutes
Pier / Gate
70 minutes
Passengers spend too much time waiting at the gate
Source: Schiphol Group Facts and Figures

35. It is a stressful experience
Passengers opinions on the most stressful part of the journey

38. The solution

39. Personal guide

40. Or a digital guide

42. The opportunities

44. 70%of passengers carry
a smartphone now

45. 40%
Today,
40% more
passengers
use mobile
boarding
compared
to 2010
9 out of 10 passengers want
flight status info on mobiles,
self-boarding and transfer kiosks

46. Travel time to
Schiphol
63 minutes
Check-in &
Security
28 minutes
Retail Lounges
105 minutes
Pier / Gate
10 minutes
Our goal is to increase shopping possibilities
both in & outside stores
Create Digital Shopping
Possibilities
Increase
Shopping Time
105 minutes 70 minutes

47. Profile
Real time location
Indoor navigation
Airport loyalty system
Mobile and display
shopping
Available time to shop
Transport ticketbox
Help travellers navigate
through the airport
Extra service to passengers
to buy their public transport
tickets digitally
Countdown clock that helps
the traveller assess the time
left until departure
Offer shopping posibilities
around the gate or other
waiting areas
Ability to stimulate loyalty
with frequent travellers
through usage of the app
The airport solution
of the future
Personalized offers based on...

48. Passengers opinions on the most stressful part of the journey
Our app can reduce stress & present personalized offers

49. Emotional needs
Experience
Physical needs
Foods & drinks, Shopping, Leisure
Proximate needs
Where to go & How much time left

50. Passenger
Experience
Revenue per
Departing Passenger
Digital
Shopping
Physical
Shopping
Departing
Passengers
The conversion funnel
build measure learn

51. Retailers Airport
Passenger
Airlines
Working together to deliver value

52. Personalized advertisements

54. The Schiphol App aims to:
• Reduce stress
• Increase shopping time
• Increase airport sxperience
• Deliver door to door travel support

55. Door to door travel support

56. Digital shopping walls

57. Use phone as identifier for personalised service

58. Deliver at home
Deliver to gate
Pick up on return

59. 29th August 2012
IMPRESSION MAZE
ITREE

60. What would that look like?

61. AIRPORT
Many of us experience a sense of stress on
airports. As a result we tend to head off to
the gate way to early.
That means no more shopping, eating or
enjoying many of the airports services.
With this Airport App you can relax and
spend more time enjoying the airport.

62. What is my check-in desk number? Is my flight schedule still valid? Where is my check-in desk?
ARRIVAL AT THE AIRPORT

63. AFTER CHECK-IN
What’s my gate number?
How much time do I have left?
What is the walking time to my gate?

64. TIME TO RELAX
I would like to shop.
I would like to eat and drink.
I would like to relax / recreate.

65. OFFERS
Coupons related to my destination.

66. SHOPPING
What are the special offers on this airport?
Which shops are nearby?
I want to buy that jacket. Where is the Tommy
Hilfiger shop?
How much time do I have left?

68. • Indoor positioning
• Waiting times at check-in & security
• Shop & offers collaboration
What is required to do this?

69. M2Mobi Middleware
iPhone
App
Android
App
Windows
Phone App
CMS
Airport Flights
System
Responsive Website
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Desktop Computers
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Mobile
Web
Tablets
International Flight
Information Systems Weather Social Media
GIS System for
Routing
Indoor Location
Provider
ArchitectureArchitecture

70. Next steps

71. Build a partnership
• Create a world class mobile proposition
• Increase revenue & airport experience
• Leverage M2Mobi’s platform & knowledge

73. Herengracht 266 | 1016 BV Amsterdam
The Netherlands
info@m2mobi.com
+31 (0)20 354 0259