Five ways you can set up your contest using Facebook, your website, or most social media platforms.
Three ways you can use contests to grow your brand awareness, generate high quality leads, and drive sales.
Cricket Playbook for Growth Marketers: Adjust x Glance report
Social Media Contests
1. htttp://across.digital
You want to
Read more
If your clients are on Social Media
(think Facebook) …
Contests and promotions
1. Increase your following
2. Build your brand
3. Grow your leads
4. Boost your sales
01
2. htttp://across.digital
You do want to
Read more
What are Contests?
1. You offer a prize
2. Your customers will want to
participate
3. They’ll engage with your
platform or visit your place
4. They will give you their contact
information
5. You’ll give the prize to the
winner
6. You will follow up and make
your sales with all the others.
7. Your brand grows. 02
3. htttp://across.digital
Because they are
03
Why are contests so powerful?
Highly attractive. Very easy. People just give information and try to win a
prize.
Contests work in any niche, in any industry and type of business
High Quality Leads. People will give real information because they want to
win. If the prize is right you’ll attract exactly your potential customers
They can go viral, They can be shared with friends. A lot of exposure with
a little investment. Word of mouth is part of contests.
High quality leads, that become SALES
4. htttp://across.digital
What does
Your
Business do?
Examples
04
Furniture – retail
Offer an item your customers want. Build
traffic to your shop. Get the names of
everyone is interested. Follow up and make
your sales.
Car Dealership
Offer a prize your customers want. Build
traffic to your dealership. Get the leads and
follow up.
Bank - Retail
Offer one of your products as a prize for your
contests. Give it. In the process you get many
participants who want that same product.
Follow up.
Hotels:
Offer a free vacation.
Get a great number of leads who are interested
in that vacation. Follow up and sell them more
packages.
5. htttp://across.digital
It’s very easy!
05
Kickstart your promotion plan.
Running a contest or sweepstakes has never
been easier. All you need is a concept, a
prize and a platform
With a few simple decisions and items at the
ready, you can launch your promotion today!
6. htttp://across.digital
What is your aim?
06
Promotion Goals
Are you looking to raise
awareness of your brand and
reach a broader audience by
giving away an exclusive
experience?
Are you looking to get
participants more engaged with
your brand by interacting directly
with your product?
Start by clarifying your goals.
You want:
Brand exposure
Lead generation
Customer engagement
Sales
Other
7. htttp://across.digital
Choose your thing
07
Contest vs Sweepstakes
Sweepstakes:
A random prize draw in which
participants enter their name and contact
information for a chance to win
Contest: Requires a test of skill or
talent. Typically, participants must
submit some form of user- generated
content (eg. Photos). Winners may be
determined by public voting or by
judges
Decide whether you’re going to run a contest or a sweepstakes. Are you
looking for new fans? Try a sweepstakes.
Are you looking for more engagement? A contest is the way to go
8. htttp://across.digital
You want an action plan
08
Your framework
Enter to win sweepstakes
Visual submission contest (best
photo, design, logo, video, etc.)
Written submission contest (best
story, idea, dream scenario, wishlist,
etc.)
Sharing contest (participants must
share the contest or their entry on
social media)
Hashtag contest (participants must
use a specific hashtag with their
submission)
Your contest or sweepstakes needs a conceptual framework. Here are a few
ways you could structure your promotion:
9. htttp://across.digital
Prizes …
09
Prizes
Fit your brand image?
Appeal to your customers, and the customers
you’d like to attract?
Fit the level of engagement required of your
participants? If your barrier to entry is high,
then you’ll need a really great prize to motivate
people to participate
Prizes can make or break a contest or sweepstakes, and
although an engaging concept is crucial, a great prize can
be just the hook required to entice participants to enter
10. htttp://across.digital
Get this right
10
Winner selection
Random draw: If you’re running a simple sweepstakes, then you will
draw your winner randomly
Voting: Get the public involved in helping to choose the winner by
voting on their favourite submissions
Judges: Recruit a panel of judges to make the final selection of winners
in your contest. Getting celebrity judges on-board is an excellent way
to attract participants
Voting and Judging: Start with a round of public voting to narrow down
your shortlist of best entries, then have a panel of judges pick the top
winners
How will you choose your winners?
11. htttp://across.digital
Where is your audience?
11
Channels
You’ll want to have a sense of where your audience is as well as where
and how they’re most likely to interact with your brand.
Choose your channel:
Standalone microsite: Launch a free-standing branded site if you’re
looking to design a unique user experience, set a custom URL and
enable mobile compatibility
Website embed: Embed your promotion directly within a page of your
website
Multi-channel: Run your promotion on Facebook, Twitter, Instagram or
pull in entries from multiple social channels
Do you want to run your promotion on a standalone microsite, as part of your
Facebook page, or across multiple social channels?
12. htttp://across.digital
It’s very easy!
12
What you need:
Technology
Visuals
Content
An action plan that works for
your business and
An understanding of
Facebook marketing and
advertising.
13. htttp://across.digital
It’s very easy!
13
Content
Entry criteria
Deadline
Prizing
Judges
Link to your website if
applicable
Write up a clear and engaging
description of your promotion
including:
14. htttp://across.digital
Very important!
14
Visuals
A banner image, or
A video introduction
A complete CSS style sheet to
create a custom branded
design
Visual collateral will bring added
appeal to your promotion, and
can include:
16. htttp://across.digital
It’s very easy!
16
To run a contest you need an
application.
It is like a mini website embedded in
your Facebook page or in your digital
property.
See below
some examples of our applications
A list of features.
Technology
18. htttp://across.digital
18
Caption Support
Entrants can provide captions for their photo when they enter that are shown
on the voting screen.
Comment Support
Enable Facebook comments on your entries, and moderate them.
Voting & Submission Periods
Control when users can enter and when they can vote or run the two
simultaneously.
Shareable Photo Entries
Users can share their own photo entry or others. The original photo is used as
the share image and links to that entry.
Limit to Fans
Create photo contests that require a user to be Facebook fan to enter or vote.
Reward Sharing with Friends
Give your entrants extra entries when they get their Facebook friends to enter
and become a fan.
Manual or Automatic Entry Approval
Manually approve all of your photo submissions or have the app do it
automatically.
Collect Email Addresses
Download all entry data including user email addresses.
Custom Form Fields
Need to collect more than the user's name and email address? Add any fields you like and download in an
export file.
Embed on your Website
Our photo contest app can also be embedded into your Website, in addition to or instead of your Facebook
page.
Mobile Compatible
Share photo contest links that automatically send desktop users to your Facebook page tab and mobile users to
the mobile version.
Age Restriction
Require the entrant to be at least 13, 18 or 21 years of age before entering.
One Per Customer
Allow unlimited entries or only one entry per email address, or Facebook, account.
Customize
You can completely customize the look of your photo contest, down to every stage.
Translate Language
You can customize and even translate all of the default language in the app.
Satisfy Facebook's Policies
Complies with as Facebook's promotion guidelines for contests.
Many opportunities!
Many features!
19. htttp://across.digital
19
Start now!
Choose your package!
You get the technology and we run
your campaign
For experienced users
You only need the technology
✓ We rent you the Application for one
campaign (60 days per campaign)
✓ You plan and run the campaign
✓ Ask us a quote: info@across.digital
E-promo
✓ We manage the campaign for you 60 days
for a 30 days contest)
✓ We provide you with Strategy and Action
Plan
✓ We design the Graphics and write the
Content
✓ We do everything / you learn
✓ Ask us a quote: info@across.digital
Full Promo Best advice?
Start with a Full
Promo.
Learn.
Do the next one
by yourself and
save money.
info@across.digital
20. htttp://across.digital
SOCIAL MEDIA AND
CONTENT MARKETING
WEB DESIGN AND
DEVELOPMENT
SEARCH ENGINE
OPTIMIZATION (SEO) EMAIL MARKETING
WEBSITE MAINTENANCE
PAY PER CLICK (PPC)
And these are our other services
20
TRAINING AND
SPEAKING
LEAD GENERATION