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htttp://across.digital
You want to
Read more
If your clients are on Social Media
(think Facebook) …
Contests and promotions
1. Increase your following
2. Build your brand
3. Grow your leads
4. Boost your sales
01
htttp://across.digital
You do want to
Read more
What are Contests?
1. You offer a prize
2. Your customers will want to
participate
3. They’ll engage with your
platform or visit your place
4. They will give you their contact
information
5. You’ll give the prize to the
winner
6. You will follow up and make
your sales with all the others.
7. Your brand grows. 02
htttp://across.digital
Because they are
03
Why are contests so powerful?
Highly attractive. Very easy. People just give information and try to win a
prize.
Contests work in any niche, in any industry and type of business
High Quality Leads. People will give real information because they want to
win. If the prize is right you’ll attract exactly your potential customers
They can go viral, They can be shared with friends. A lot of exposure with
a little investment. Word of mouth is part of contests.
High quality leads, that become SALES
htttp://across.digital
What does
Your
Business do?
Examples
04
Furniture – retail
Offer an item your customers want. Build
traffic to your shop. Get the names of
everyone is interested. Follow up and make
your sales.
Car Dealership
Offer a prize your customers want. Build
traffic to your dealership. Get the leads and
follow up.
Bank - Retail
Offer one of your products as a prize for your
contests. Give it. In the process you get many
participants who want that same product.
Follow up.
Hotels:
Offer a free vacation.
Get a great number of leads who are interested
in that vacation. Follow up and sell them more
packages.
htttp://across.digital
It’s very easy!
05
Kickstart your promotion plan.
Running a contest or sweepstakes has never
been easier. All you need is a concept, a
prize and a platform
With a few simple decisions and items at the
ready, you can launch your promotion today!
htttp://across.digital
What is your aim?
06
Promotion Goals
 Are you looking to raise
awareness of your brand and
reach a broader audience by
giving away an exclusive
experience?
 Are you looking to get
participants more engaged with
your brand by interacting directly
with your product?
Start by clarifying your goals.
You want:
 Brand exposure
 Lead generation
 Customer engagement
 Sales
 Other
htttp://across.digital
Choose your thing
07
Contest vs Sweepstakes
Sweepstakes:
A random prize draw in which
participants enter their name and contact
information for a chance to win
Contest: Requires a test of skill or
talent. Typically, participants must
submit some form of user- generated
content (eg. Photos). Winners may be
determined by public voting or by
judges
Decide whether you’re going to run a contest or a sweepstakes. Are you
looking for new fans? Try a sweepstakes.
Are you looking for more engagement? A contest is the way to go
htttp://across.digital
You want an action plan
08
Your framework
 Enter to win sweepstakes
 Visual submission contest (best
photo, design, logo, video, etc.)
 Written submission contest (best
story, idea, dream scenario, wishlist,
etc.)
 Sharing contest (participants must
share the contest or their entry on
social media)
 Hashtag contest (participants must
use a specific hashtag with their
submission)
Your contest or sweepstakes needs a conceptual framework. Here are a few
ways you could structure your promotion:
htttp://across.digital
Prizes …
09
Prizes
 Fit your brand image?
 Appeal to your customers, and the customers
you’d like to attract?
 Fit the level of engagement required of your
participants? If your barrier to entry is high,
then you’ll need a really great prize to motivate
people to participate
Prizes can make or break a contest or sweepstakes, and
although an engaging concept is crucial, a great prize can
be just the hook required to entice participants to enter
htttp://across.digital
Get this right
10
Winner selection
 Random draw: If you’re running a simple sweepstakes, then you will
draw your winner randomly
 Voting: Get the public involved in helping to choose the winner by
voting on their favourite submissions
 Judges: Recruit a panel of judges to make the final selection of winners
in your contest. Getting celebrity judges on-board is an excellent way
to attract participants
 Voting and Judging: Start with a round of public voting to narrow down
your shortlist of best entries, then have a panel of judges pick the top
winners
How will you choose your winners?
htttp://across.digital
Where is your audience?
11
Channels
You’ll want to have a sense of where your audience is as well as where
and how they’re most likely to interact with your brand.
Choose your channel:
 Standalone microsite: Launch a free-standing branded site if you’re
looking to design a unique user experience, set a custom URL and
enable mobile compatibility
 Website embed: Embed your promotion directly within a page of your
website
 Multi-channel: Run your promotion on Facebook, Twitter, Instagram or
pull in entries from multiple social channels
Do you want to run your promotion on a standalone microsite, as part of your
Facebook page, or across multiple social channels?
htttp://across.digital
It’s very easy!
12
What you need:
 Technology
 Visuals
 Content
An action plan that works for
your business and
An understanding of
Facebook marketing and
advertising.
htttp://across.digital
It’s very easy!
13
Content
 Entry criteria
 Deadline
 Prizing
 Judges
 Link to your website if
applicable
Write up a clear and engaging
description of your promotion
including:
htttp://across.digital
Very important!
14
Visuals
 A banner image, or
 A video introduction
 A complete CSS style sheet to
create a custom branded
design
Visual collateral will bring added
appeal to your promotion, and
can include:
htttp://across.digital
It’s very easy!
15
The technology you need to run your contest
htttp://across.digital
It’s very easy!
16
To run a contest you need an
application.
It is like a mini website embedded in
your Facebook page or in your digital
property.
See below
some examples of our applications
A list of features.
Technology
htttp://across.digital
17
Easy to use!
Examples of Applications
htttp://across.digital
18
Caption Support
Entrants can provide captions for their photo when they enter that are shown
on the voting screen.
Comment Support
Enable Facebook comments on your entries, and moderate them.
Voting & Submission Periods
Control when users can enter and when they can vote or run the two
simultaneously.
Shareable Photo Entries
Users can share their own photo entry or others. The original photo is used as
the share image and links to that entry.
Limit to Fans
Create photo contests that require a user to be Facebook fan to enter or vote.
Reward Sharing with Friends
Give your entrants extra entries when they get their Facebook friends to enter
and become a fan.
Manual or Automatic Entry Approval
Manually approve all of your photo submissions or have the app do it
automatically.
Collect Email Addresses
Download all entry data including user email addresses.
Custom Form Fields
Need to collect more than the user's name and email address? Add any fields you like and download in an
export file.
Embed on your Website
Our photo contest app can also be embedded into your Website, in addition to or instead of your Facebook
page.
Mobile Compatible
Share photo contest links that automatically send desktop users to your Facebook page tab and mobile users to
the mobile version.
Age Restriction
Require the entrant to be at least 13, 18 or 21 years of age before entering.
One Per Customer
Allow unlimited entries or only one entry per email address, or Facebook, account.
Customize
You can completely customize the look of your photo contest, down to every stage.
Translate Language
You can customize and even translate all of the default language in the app.
Satisfy Facebook's Policies
Complies with as Facebook's promotion guidelines for contests.
Many opportunities!
Many features!
htttp://across.digital
19
Start now!
Choose your package!
You get the technology and we run
your campaign
For experienced users
You only need the technology
✓ We rent you the Application for one
campaign (60 days per campaign)
✓ You plan and run the campaign
✓ Ask us a quote: info@across.digital
E-promo
✓ We manage the campaign for you 60 days
for a 30 days contest)
✓ We provide you with Strategy and Action
Plan
✓ We design the Graphics and write the
Content
✓ We do everything / you learn
✓ Ask us a quote: info@across.digital
Full Promo Best advice?
Start with a Full
Promo.
Learn.
Do the next one
by yourself and
save money.
info@across.digital
htttp://across.digital
SOCIAL MEDIA AND
CONTENT MARKETING
WEB DESIGN AND
DEVELOPMENT
SEARCH ENGINE
OPTIMIZATION (SEO) EMAIL MARKETING
WEBSITE MAINTENANCE
PAY PER CLICK (PPC)
And these are our other services
20
TRAINING AND
SPEAKING
LEAD GENERATION

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Social Media Contests

  • 1. htttp://across.digital You want to Read more If your clients are on Social Media (think Facebook) … Contests and promotions 1. Increase your following 2. Build your brand 3. Grow your leads 4. Boost your sales 01
  • 2. htttp://across.digital You do want to Read more What are Contests? 1. You offer a prize 2. Your customers will want to participate 3. They’ll engage with your platform or visit your place 4. They will give you their contact information 5. You’ll give the prize to the winner 6. You will follow up and make your sales with all the others. 7. Your brand grows. 02
  • 3. htttp://across.digital Because they are 03 Why are contests so powerful? Highly attractive. Very easy. People just give information and try to win a prize. Contests work in any niche, in any industry and type of business High Quality Leads. People will give real information because they want to win. If the prize is right you’ll attract exactly your potential customers They can go viral, They can be shared with friends. A lot of exposure with a little investment. Word of mouth is part of contests. High quality leads, that become SALES
  • 4. htttp://across.digital What does Your Business do? Examples 04 Furniture – retail Offer an item your customers want. Build traffic to your shop. Get the names of everyone is interested. Follow up and make your sales. Car Dealership Offer a prize your customers want. Build traffic to your dealership. Get the leads and follow up. Bank - Retail Offer one of your products as a prize for your contests. Give it. In the process you get many participants who want that same product. Follow up. Hotels: Offer a free vacation. Get a great number of leads who are interested in that vacation. Follow up and sell them more packages.
  • 5. htttp://across.digital It’s very easy! 05 Kickstart your promotion plan. Running a contest or sweepstakes has never been easier. All you need is a concept, a prize and a platform With a few simple decisions and items at the ready, you can launch your promotion today!
  • 6. htttp://across.digital What is your aim? 06 Promotion Goals  Are you looking to raise awareness of your brand and reach a broader audience by giving away an exclusive experience?  Are you looking to get participants more engaged with your brand by interacting directly with your product? Start by clarifying your goals. You want:  Brand exposure  Lead generation  Customer engagement  Sales  Other
  • 7. htttp://across.digital Choose your thing 07 Contest vs Sweepstakes Sweepstakes: A random prize draw in which participants enter their name and contact information for a chance to win Contest: Requires a test of skill or talent. Typically, participants must submit some form of user- generated content (eg. Photos). Winners may be determined by public voting or by judges Decide whether you’re going to run a contest or a sweepstakes. Are you looking for new fans? Try a sweepstakes. Are you looking for more engagement? A contest is the way to go
  • 8. htttp://across.digital You want an action plan 08 Your framework  Enter to win sweepstakes  Visual submission contest (best photo, design, logo, video, etc.)  Written submission contest (best story, idea, dream scenario, wishlist, etc.)  Sharing contest (participants must share the contest or their entry on social media)  Hashtag contest (participants must use a specific hashtag with their submission) Your contest or sweepstakes needs a conceptual framework. Here are a few ways you could structure your promotion:
  • 9. htttp://across.digital Prizes … 09 Prizes  Fit your brand image?  Appeal to your customers, and the customers you’d like to attract?  Fit the level of engagement required of your participants? If your barrier to entry is high, then you’ll need a really great prize to motivate people to participate Prizes can make or break a contest or sweepstakes, and although an engaging concept is crucial, a great prize can be just the hook required to entice participants to enter
  • 10. htttp://across.digital Get this right 10 Winner selection  Random draw: If you’re running a simple sweepstakes, then you will draw your winner randomly  Voting: Get the public involved in helping to choose the winner by voting on their favourite submissions  Judges: Recruit a panel of judges to make the final selection of winners in your contest. Getting celebrity judges on-board is an excellent way to attract participants  Voting and Judging: Start with a round of public voting to narrow down your shortlist of best entries, then have a panel of judges pick the top winners How will you choose your winners?
  • 11. htttp://across.digital Where is your audience? 11 Channels You’ll want to have a sense of where your audience is as well as where and how they’re most likely to interact with your brand. Choose your channel:  Standalone microsite: Launch a free-standing branded site if you’re looking to design a unique user experience, set a custom URL and enable mobile compatibility  Website embed: Embed your promotion directly within a page of your website  Multi-channel: Run your promotion on Facebook, Twitter, Instagram or pull in entries from multiple social channels Do you want to run your promotion on a standalone microsite, as part of your Facebook page, or across multiple social channels?
  • 12. htttp://across.digital It’s very easy! 12 What you need:  Technology  Visuals  Content An action plan that works for your business and An understanding of Facebook marketing and advertising.
  • 13. htttp://across.digital It’s very easy! 13 Content  Entry criteria  Deadline  Prizing  Judges  Link to your website if applicable Write up a clear and engaging description of your promotion including:
  • 14. htttp://across.digital Very important! 14 Visuals  A banner image, or  A video introduction  A complete CSS style sheet to create a custom branded design Visual collateral will bring added appeal to your promotion, and can include:
  • 15. htttp://across.digital It’s very easy! 15 The technology you need to run your contest
  • 16. htttp://across.digital It’s very easy! 16 To run a contest you need an application. It is like a mini website embedded in your Facebook page or in your digital property. See below some examples of our applications A list of features. Technology
  • 18. htttp://across.digital 18 Caption Support Entrants can provide captions for their photo when they enter that are shown on the voting screen. Comment Support Enable Facebook comments on your entries, and moderate them. Voting & Submission Periods Control when users can enter and when they can vote or run the two simultaneously. Shareable Photo Entries Users can share their own photo entry or others. The original photo is used as the share image and links to that entry. Limit to Fans Create photo contests that require a user to be Facebook fan to enter or vote. Reward Sharing with Friends Give your entrants extra entries when they get their Facebook friends to enter and become a fan. Manual or Automatic Entry Approval Manually approve all of your photo submissions or have the app do it automatically. Collect Email Addresses Download all entry data including user email addresses. Custom Form Fields Need to collect more than the user's name and email address? Add any fields you like and download in an export file. Embed on your Website Our photo contest app can also be embedded into your Website, in addition to or instead of your Facebook page. Mobile Compatible Share photo contest links that automatically send desktop users to your Facebook page tab and mobile users to the mobile version. Age Restriction Require the entrant to be at least 13, 18 or 21 years of age before entering. One Per Customer Allow unlimited entries or only one entry per email address, or Facebook, account. Customize You can completely customize the look of your photo contest, down to every stage. Translate Language You can customize and even translate all of the default language in the app. Satisfy Facebook's Policies Complies with as Facebook's promotion guidelines for contests. Many opportunities! Many features!
  • 19. htttp://across.digital 19 Start now! Choose your package! You get the technology and we run your campaign For experienced users You only need the technology ✓ We rent you the Application for one campaign (60 days per campaign) ✓ You plan and run the campaign ✓ Ask us a quote: info@across.digital E-promo ✓ We manage the campaign for you 60 days for a 30 days contest) ✓ We provide you with Strategy and Action Plan ✓ We design the Graphics and write the Content ✓ We do everything / you learn ✓ Ask us a quote: info@across.digital Full Promo Best advice? Start with a Full Promo. Learn. Do the next one by yourself and save money. info@across.digital
  • 20. htttp://across.digital SOCIAL MEDIA AND CONTENT MARKETING WEB DESIGN AND DEVELOPMENT SEARCH ENGINE OPTIMIZATION (SEO) EMAIL MARKETING WEBSITE MAINTENANCE PAY PER CLICK (PPC) And these are our other services 20 TRAINING AND SPEAKING LEAD GENERATION