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Bama Jam Music and Arts Festival/Diageo Sponsorship Proposal

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This is presentation showing Diageo all of the different branding opportunities at The Bama Jam Music and Arts Festival.

Bama Jam Music and Arts Festival/Diageo Sponsorship Proposal

  1. 2. BAMAJAM FACTS <ul><li>BAMAJAM IS A 3-DAY/3-NIGHT MUSIC EXTRAVAGANZA IN ENTERPRISE, AL. </li></ul><ul><li>THIS ALL-ENCOMPASSING COMMUNITY AND CREATIVE ARTS EXPERIENCE IS STAGED TO ATTRACT COUNTRY, CLASSIC ROCK, ALTERNATIVE AND BLUEGRASS MUSIC ENTHUSIASTS FROM AROUND THE WORLD. </li></ul><ul><li>MUSIC IN WIDE-OPEN SPACE, BAMAJAM IS A COMMUNITY GATHERING SPRAWLING ACROSS 600 ACRES THAT WILL FEATURE 36 ACTS ON THREE SEPARATE STAGES. </li></ul><ul><li>A PORTION OF THE PROCEEDS FROM BAMAJAM WILL BE DONATED TO THE HARLON GILLEY SMALL MAN FOUNDATION, INC. AND THE JIMMY BOWDEN FOUNDATION, INC., 501(C)3 PUBLIC BENEFIT CORPORATIONS CREATED BY RONNIE GILLEY TO ASSIST IN ENHANCING AND IMPROVING THE LIVES OF THE PEOPLE AND COMMUNITY OF COFFEE COUNTY AND THE SURROUNDING AREA. </li></ul>
  2. 3. BAMAJAM FACTS <ul><li>OVER 200,000 PEOPLE ATTENDED THE EVENT IN 2008 </li></ul><ul><li>OVER 70% OF ALL ATTENDEES WERE OVER 21 </li></ul><ul><li>OVER 1,000 RV CAMPSITES </li></ul><ul><li>OVER 40 FOOD & BEVERAGE VENDORS </li></ul><ul><li>DOZENS OF ARTS & CRAFTS VENDORS </li></ul><ul><li>NUMEROUS CORPORATE PARTNERS DISPLAYING GOODS & SERVICES </li></ul>
  3. 4. BamaJam Appeal Stretched Across America Map of BamaJam Ticket Sales
  4. 5. SITE MAP
  5. 6. Be a part of BamaJam 2009
  6. 7. 2009 ARTIST LINE UP
  7. 8. NEW FOR BAMAJAM 2009 <ul><li>New and Improved Sponsors’ Pavilion </li></ul><ul><li>Easy Pay Ticket Plans </li></ul><ul><li>Permanent Showers and Restrooms in RV Park </li></ul><ul><li>Selected Permanent Campsites </li></ul><ul><li>New 9 Hole par 3 Golf Course </li></ul><ul><li>Improved Stage Production and Artist Presentation </li></ul><ul><li>Re-designed Website with Improved Navigation and Functionality </li></ul>
  8. 9. ON SITE MARKETING <ul><li>EXCLUSIVE NAMING RIGHTS OF THE BAMASLAM SALOON </li></ul>
  9. 10. ON SITE MARKETING <ul><li>EXCLUSIVE NAMING RIGHTS OF THE BAMASLAM SALOON </li></ul><ul><li>Diageo brands will be the EXCLUSIVE SPIRITS served throughout the 3-day event </li></ul><ul><li>Bartenders will double as Brand </li></ul><ul><li>Ambassadors </li></ul>
  10. 11. ON SITE MARKETING <ul><li>Your Logo Incorporated with Stage Graphics </li></ul><ul><li>Company recognition on Main Stage Video Screens </li></ul>
  11. 12. ON SITE MARKETING <ul><li>Opportunity to Display No. 26 Crown Royal Ford </li></ul><ul><li>Fusion Race Team </li></ul>
  12. 13. ON SITE MARKETING <ul><li>In the Sponsors Village, Crown Royal could promote its &quot;Be A Champion. Drink Responsibly.&quot; campaign to adult racing fans via Safe Rides Home designated driver initiatives and other programs designed to reinforce the importance of responsible drinking and decision-making. </li></ul><ul><li>A 20’ x 40’ Space with a Tent will be provided for campaign of your choice. </li></ul>
  13. 14. WEBSITE - Diageo will be featured on the BamaJam website. Through www.bamajammusicfestival.com , a very strong presence will be created for the event and our sponsors that will provide countless marketing and promotional opportunities. The site is easy to navigate, with great functionality via posting of press releases and news items, artist interaction, e-mail blasts to the BamaJam database, contests, and promotions.
  14. 15. <ul><li>RADIO - Diageo will have the opportunity be included in all advertisement and promotions on over 33 radio stations in 18 markets reaching hundreds of thousands of potential festival goers. </li></ul><ul><li>TELEVISION - Diageo will have the opportunity to receive advertisement and promotional support on numerous television stations throughout the region. In 2008 we secured advertising and received promotional support from over 15 regional television stations. </li></ul><ul><li>PUBLIC RELATIONS - Diageo will appear in dozens of press releases that will be serviced throughout the entire southeast and via our national press lists with regular news updates about happenings surrounding BamaJam, all of which will include Diageo . </li></ul>
  15. 16. INTERNET - Diageo will be included in all Internet advertising and promotional support throughout the region. In 2008, BamaJam secured advertising and received promotional support from over 15 regional television and newspaper websites. A national campaign will be initiated with various national websites with emphasis on the Southeast region that will also feature Diageo . A banner ad was purchased in 2008 on CMT.com that received over 750,000 hits in the region.
  16. 18. BAMAJAM PROMO BUS – A 40’ BamaJam traveling bus will be wrapped with graphics that feature the Diageo branded BamaSlam Saloon . As in 2008 this bus will travel to events throughout the Southeast marketing BamaJam.
  17. 20. Opportunity available for multi-year commitments • Brand exclusivity at the event’s on-site bar. • BamaJam will provide all products, equipment, napkins, cups, staffing, • Sponsor may have promotional hosts in branded attire at the event. • Sponsor may also like to provide product for the VIP and Artists Tents
  18. 21. W e will provide you with photos taken by our professional photographer Af ter the event, we will provide you with a power point presentation showcasing your brands at the bars, guests enjoying your drinks, photos of the models handing out your promotional material etc. We will also compile all the mediums where your logos may be printed and we will send it to you as well.
  19. 22. BE A PART OF THE EXCITEMENT!

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