Bloom Grocery provides shoppers with store maps on carts highlighting each department by color to ease navigation. UNIQLO organizes clothes by color - red shirts and sweaters together, making it easy for shoppers to find what they need. The Nokia store divides products into intuitive zones - solutions, products, support - with staff to encourage interaction. Albertson's installed headers organizing the bread aisle, allowing quick location of items and increasing category sales.

1. Shopperazzi Report
Shopper Marketing Experiences
Best-in-Class
1st Edition
7
Shopperazzi Spotted

2. Bloom Grocery
On each shopping cart,
shoppers are provided with a
map of the entire store,
highlighting each department
with a coordinating color that
allows them to navigate the
store with ease.
7
Shopperazzi Spotted

3. UNIQLO
NEW YORK CITY
UNIQLO has set new standards for private
label by giving a clean and crisp
organization to non-brand name clothes.
Much like a woman’s closet, all pieces are
categorized by color — red shirts, sweaters,
and cardigans are folded in the same place.
For those who are seeking out a black
cashmere cardigan, a shopper will know
exactly where to look, without any
assistance or struggle. UNIQLO has
provided shoppers with a positive
experience by minimizing the sacrifice of
value all while creating an easy navigable
retail space that is organized by color.
8
Shopperazzi Spotted

4. Nokia Store
Inside the store there are three intuitive zones, supported by specially trained staff. The zones simplify the purchasing process and
encourage interaction with consumers.
The “Solutions Zone” is designed to showcase The “Product Zone” features Nokia's live The “Support Zone” provides a quieter space,
the complete mobile experience encompassing product portfolio, where the newest devices form allowing customers to set up their new device, look
music, navigation, video, imaging, Internet, the focus for in-store marketing. at service provider options, and try out any new
gaming, and mobile office capabilities. mobile enhancements.
9
Shopperazzi Spotted

5. Albertson's Bread Aisle
Bakery
Albertson's enhanced the bread shopping
experience by installing a header structure
which provided shoppers clear navigation
and organization. It allowed shoppers to
easily locate bakery products quickly, all while
increasing overall category sales for
breakfast, grilling, lunch, sandwich, and
specialty bakeries. Biggest takeaway: Making
it complex doesn’t make it better.
5
Shopperazzi Spotted

6. Ulta Flagship Store
Chicago, Illinois
The cosmetics and hair-care retailer’s first multilevel store in the heart of Chicago uses well-known brands and simple
signage to indicate areas of interest and facilitate place-marking. Intuitive and logical organization within categories
based on function, brand, form, and attribute makes both locating specific items and browsing easy. Destinations like
the eye bar and lip bar are all exactly the same, providing shoppers with consistency across categories.
Shopperazzi Spotted 11

7. The Best Cellars
Boston, Massachusetts
Best Cellars came to recognize that while many people liked
drinking wine, they were put off by the "world of wine“ and its
mysteries, rituals, and often steep tariffs. After conducting
research they discovered the real problem.
Shopper Problem: How could shoppers makes sense of the
dizzying number of countries, regions, grapes, and labels
found in a wine store?
Solution: Create an atmosphere that allowed them to feel
comfortable making a purchase. The goal was to make shopping
for wine as easy as shopping for ice cream. By creating a icon
system that helped shoppers evaluate their choices based on meal
or mood, the wine shopping experience was transformed to a fun
environment.
13
Shopperazzi Spotted

8. Apple Store
From the Genius Bar to the 1:1 courses, Apple has proved its credibility and true motivations for providing such
exceptional customer service: to satisfy their customers and to create loyal Apple shoppers.
8

9. Cocktails 123
Dominick’s
Chicago, Illinois
Make her feel like a professional at whatever
she is doing by providing her with a variety of
ideas, explanations, and solutions. Provide her
with the right information that demonstrates
whipping up any concoction, even a Greentini,
is as easy as 1-2-3.
In the spirits category, recipes are provided for
shoppers to pull together the necessary
ingredients to make their favorite drinks. Their
chosen liquor and coordinating ingredients are
organized in a intuitive fashion, and they can be
located in the order they are listed on the
recipe cards.
9
Shopperazzi Spotted

10. Swanson
Dominick’s
Chicago, Illinois
Recognizing that most shoppers don’t
know the difference between broth and
stock, Swanson developed a aisle
interrupter to communicate the
differences of each product and also
provided recipes using both chicken broth
and chicken stock. It makes it easy for
shoppers to not only compare the
difference, but to also help them discover
new ways to use both products.
Shopperazzi Spotted 16

11. lululemon athletica
Chicago, Illinois
lululemon athletica makes technical clothing for yoga, dancing, and running, creating components for people to live
longer, healthier, and more fun lives; it even jump-starts shoppers’ health and wellness by allowing them to break a
sweat in the store.
Besides creating an inspiring environment, lululemon offers free yoga classes every Sunday at its in-store studio.
Classes are led by professional yoga instructors who also run monthly boot camps for all to attend.
1811
Shopperazzi Spotted

12. Barbie Flagship Store
Shanghai, China
The six-floor Barbie flagship Store is not just
about selling a doll, but selling Barbie culture
and the “dreams-can-come-true” experience.
Rather than focusing on the Barbie dolls, the
store features Barbie-themed clothing, jewelry,
cosmetics, food, and spa treatments, including
the “Plastic Smooth” facials. The flagship store
provides both daughters and mothers with a
space to use
their imagination and share
an experience.
19
Shopperazzi Spotted

13. Post-it Section, Staples
Chicago, Illinois
The Post-it section of Staples encourages
shoppers to play, imagine, and be creative. The
display managed to make organization an
activity to get excited about, moving shoppers
to enjoy shopping for office supplies.
The platform also delivered physical and visual
organization to better facilitate product
selection. Educational messaging created a
better shopping experience that motivated
shoppers to imagine new ideas for purchasing
and using Post-its.
13
Shopperazzi Spotted

14. Sanford Staples Sharpie Shop
Office Depot
Chicago, Illinois
Although Office Depot carries office and
stationary supplies, Sharpie recognizes that
people use their markers in a variety of
ways. Whether it be to sketch at work or
doodling on your sneaker, shoppers are
encouraged to use Sharpie as a tool to
express themselves and customize the
product to fit their needs and lifestyle. The
sub-center display promotes product trial by
providing tester pens and paper to doodle
and express creativity.
14
Shopperazzi Spotted

15. Kraft Meal Solution
Meijer
Meijer stores have also unveiled a
Kraft meal solutions station near deli
service counters that promotes the
offer with the message, "Dinner on
Hand." The station comprises a "Family
Meal Solutions" cooler merchandising
cheese brands and a fixture that
dispenses recipe cards for such brand-
specific dishes as "Velveeta Cheesy
Pasta Casserole," "Mac & Cheese
Lasagna," and "Mini Oreo Surprise
Cupcakes." Other Kraft SKUs are
merchandised nearby.
Aisle violators further communicate
the promotion with a "Lunch is in the
Bag" message, as well as "Mom's
Brown-Bagging Tips," which include
using frozen juice pouches to chill food
and adding grated vegetables to
sandwiches.
Shopperazzi Spotted 19

16. Benefit Boutique
Chicago, Illinois
Who says makeup has to be serious to be good? Created to be a makeup boutique with a candy-store feel, Benefit’s inviting
atmosphere encouragers shoppers of all ages to come in and play. From their cheeky product names like “ Hello Flawless” and
“Some Kinda Gorgeous” to the inspirational quotes that decorate the walls, buying a lipstick has turned into a much more
memorable experience. By tapping into the senses, Benefit has managed to convert a transaction into a more distinct,
consistent, and memorable experience across a majority of their channels.
Shopperazzi Spotted
16

17. Thanks!
For more store sightings and shopper scandals visit
http://shopperazzi.me/
17
Shopperazzi Spotted