The Power Of Pinterest: The Knowledge Economy Webinar at Waggener Edstrom with Reggie Borges and Lynne d Johnson

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HELLO
REGGIE BORGES
LYNNE D JOHNSON
Sr. Account Executive
Brand Strategy & Marketing
@RBS07
Dir. Digital & Social
Brand Strategy & Marketing
@lynneluvah

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THE POWER OF PINTEREST
ENGAGING AUDIENCES ONE PIN AT A TIME

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INSIGHTS:
• Pinterest: What It Was…What It’s Become?
• Why It’s Important
• Consumers And Pinterest
• Why Should Clients Care
• How Brands Use Pinterest
• Problems With Pinterest
• Measuring Pinterest Campaigns
• The Competition Mounts Up
• What The Future Holds
• Q&A

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THE AVERAGE
PINTEREST USER:
• 229 Followers
• Following 20 Boards
• 171 Pins
• 3 Boards
• 28 Likes
WHAT IT WAS

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WHAT IT’S BECOME
More than 28 million users as of
December 2012, up from 7.5
million a year ago

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WHY IT’S IMPORTANT
• 16th most popular
website in the U.S.
• Nearly 1/2 of all
Pinterest users are
Americans
• More than 80% of
users are women
• 70% of users say it’s
shopping inspiration

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“Customers are following fewer retailers because
of concerns about information sharing and privacy.
When they did follow, more often they’re doing so
on online bulletin board Pinterest.”
-- 2012 Social and Mobile Commerce Study
HOW CONSUMERS USE
PINTEREST

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“The number one reason women pin clothing and
fashion is to get ideas. The number one reason
men pin clothing and fashion is that they are
items they plan to buy.”
–Jay Baer,ConvinceandConvert.com
ITS IMPACT ON WOMEN

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WHY SHOULD CLIENTS CARE
On average, Pinterest users, spend $80
per order, by far the leader and twice
the amount of Facebook.

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HOW BRANDS USE PINTEREST
• Storytelling
• Engagement
• Inspiration
• Thought Leadership

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HOW B2B BRANDS USE
PINTEREST
• Strong visuals are key for any Pinboard
• Key themes, and do not waver from that
• Don’t be all business all the time

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CAMPAIGNS

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THE PINTEREST
OPPORTUNITY FOR PR
7% of advertising and marketing executives said
their companies are using Pinterest for business
purposes

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PROBLEMS WITH PINNING
Dead Links
Window Shopping
The Gender Divide
Spam
Porn

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MEASURING PINTEREST
• Content/Promotions Management
• Analytics
• Insights
• Audience Data
• Website Analytics Integration
• Social Media Optimization
• Advertising

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THE COMPETITION
Fancy: Pinterest For Shopping Tapiture: Pinterest For Men
WANELO: Discovery Commerce
SVPPLY: eBay’s Curated Window Shopping

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THE FUTURE OF
PINTEREST AND SOCIAL
SHOPPING
• Content-and-image-driven
Commerce
• More Social/Mobile/Local
• Facebook Commerce Impact

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QUESTIONS

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THANK YOU
REGGIE BORGES
LYNNE D JOHNSON
Sr. Account Executive
Brand Strategy & Marketing
@RBS07
Dir. Digital & Social
Brand Strategy & Marketing
@lynneluvah