5. Episode 3. There is a policeman inside all our heads: he must be destroyed It’s about a radical group of psychotherapists challenged the influence of Freudian ideas in America Wilhelm Reich, a pupil of Freud’s who had turned against him and was hated by the Freud family. “ Believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself” By 60’s - people began to become angry at being considered just consumers, and began to rebel against what they considered Consumerist brainwashing. Question “ what do recent people think about it? Is it matter to them?if not, why?” “ Convince people that the products they buy express who they really are inside” Not only is it not selfish It is our highest calling New term “ Lifestyle ”