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ZEITnessTM
Harnessing	the	power of	a	date.
Pronounce	as	ˈzaɪtnəs,	like	right-ness	with	a	z
A	new	social	selling	platform
built	on	calendar	technology,	
for	marketers	and	retailers	to	
acquire	customers,		foster	loyalty,	
share	news	and	promote	special	offers.
We	all	rely	upon	our	calendar	
for	reminders	and	event	details;	
it	is	a	commitment	to	act	
on	a	date	and	time	certain.
Every	device	and	cloud	service	
has	a	free	calendar – no	install,
you	can	start	immediately	with
your	favorite	calendar.
Locate	the	food	truck	in	
your	calendar	every	day
Retail:	sales	alert	and	
special	discounts
Daily
Specials
in	your
calendar
Band,	venue,	promoter
calendar	your	concerts
Birthday,	Events,	Parties
Reminder	for	meetings,	
webinar,	demo,	podcast
Company	HR,	Medical,	
Legal,	Training
Publishers	create	events	
and	people	opt-in	to	a	
single	event	
Calendar	events	about	everything
Totally	new	tool	to	generate	leads,	capture	
customer	identity,	foster	loyalty,	and	increase	
performance	with	simple	reminders.	
Totally	new	tool.
LEADS IDENTITY REMINDERSLOYALTY
Once	someone	has	opted-in	to	your	calendar
you	can	push	changes	and/or	add new	events	
into	their	calendar.
The	event	title,	date,	time,	invitees,	reminder	frequency,	
URL,	and	notes	can	be	changed	and	updated	at	any	time.
It	is	easy	for	a	person	to	unsubscribe	to	one	or	all	events.
Calendar	events	are	inherently	social	
and	any	user	can	invite	new	people;	
we	capture	the	new	user,	add	them	as	
your	subscriber	and	give	you	metrics.
The	sharing	network	effect	will	fuel	growth.
Engage	customers	and	foster	loyalty	among	subscribers	
who	are	reminded	in	a	gentle	and	friendly	manner.
Include	event	invitation	in	all	communications
Soft	notification	in	context	of	the	calendar,	sync’d	across	devices.
The	ultimate	call	to	action	for	retailers,	
marketers	or	any	business	that	engages	people.	
• Retail	sales	events,	exclusives,	discounts,	personal	
shopping
• Restaurant	menu	specials,	food	truck	locations
• Performers,	promoters,	venues,	bars	
• Sports	team,	club,	or	school	event	calendars
• Celebrations,	parties,	wedding,	birthday
• Webinars,	podcasts,	sales	demonstrations,	trade	shows
• Internal	communications,	HR,	legal/regulatory
A	robust	analytics	platform	
to	monitor,	measure,	engage	
and	optimize.
Accept,	decline,	forward	event.
Capture	email	identity;	track	clicks
ZEITness Summary
• Loyalty	activation	when	person	accepts	the	
calendar	invite
• Lead	generation	via	identity	(e-mail)	capture
• Push	notification	by	changing	event	details,	
adding	new	events	and	sending	reminders
• Social	platform	by	sharing	event	invite
• Metrics	show	customer	retention/loss
ZEITnessTM
Harnessing	the	power
of	a	date	to	engage	customers.
https://zeitness.com
https://twitter.com/zeitness
https://www.facebook.com/zeitness/
https://www.linkedin.com/company/zeitness/
lsmith@zeitness.com
347	673	1850
Pronounce	as	ˈzaɪtnəs,	like	right-ness	with	a	z

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Zeitness intro