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Creative Thank Yous and Cultivating
an Attitude of Gratitude
@donorguru
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Broken Ratios
Gave on 12/2/14
Re-solicited- SAME DAY
Email Solicitations- 79
Thank You- 1?
Mail Solicitations- 12
“These emails are a part of
our fundraising during this
holiday season; they are
prepared months in advance
and are sent out
automatically to all those on
our email list.”
Christina
Donor Services Representative
Gave on 12/2/14
Re-solicited- 3 DAYS
Email Solicitations- 51
Thank You- 2
Mail Solicitations- 7
Creative Thank Yous and Cultivating an Attitude of Gratitude
Treat Behavior not
Transactions!!
•It’s about the
DONOR not YOU.
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
LYBUNT and SYBUNT doesn’t CUT it!
Reports you need to have:
1. Consecutive Donor Report
2. First-Time Donor Report
3. Donor Retention Report
4. Donor Giving Channel Report
5. Lapsed Donor Reacquire Report
6. Donor Increase Report
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
First Time Donor Journey
• <30 Days – Postcard or Email
• <3 Months- Phone call from Volunteer
• <6 Months- Hand Written Note
• <11 Months Impact Report
• THEN and Only Then…
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Results
$234,785
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
Creative Thank Yous and Cultivating an Attitude of Gratitude
THANK YOU!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com

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Creative Thank Yous and Cultivating an Attitude of Gratitude

  • 1. Creative Thank Yous and Cultivating an Attitude of Gratitude @donorguru
  • 7. Broken Ratios Gave on 12/2/14 Re-solicited- SAME DAY Email Solicitations- 79 Thank You- 1? Mail Solicitations- 12
  • 8. “These emails are a part of our fundraising during this holiday season; they are prepared months in advance and are sent out automatically to all those on our email list.” Christina Donor Services Representative
  • 9. Gave on 12/2/14 Re-solicited- 3 DAYS Email Solicitations- 51 Thank You- 2 Mail Solicitations- 7
  • 14. LYBUNT and SYBUNT doesn’t CUT it! Reports you need to have: 1. Consecutive Donor Report 2. First-Time Donor Report 3. Donor Retention Report 4. Donor Giving Channel Report 5. Lapsed Donor Reacquire Report 6. Donor Increase Report
  • 22. First Time Donor Journey • <30 Days – Postcard or Email • <3 Months- Phone call from Volunteer • <6 Months- Hand Written Note • <11 Months Impact Report • THEN and Only Then…
  • 35. THANK YOU! • Lynne M. Wester • @donorguru • Connect with me! • www.donorrelationsguru.com • lynne@donorrelationsguru.com

Hinweis der Redaktion

  1. https://www.youtube.com/watch?v=9QHVg6eZk7w