Bringing the Lean Startup message to Korea. There are a couple of fantastic slides in here, like "10 steps to making a startup" -- the old way and the new way.

1. TRENDS
in tech and startups
Startup Battle Korea 2012
June14, 2012

3. “Practical tools for today’s
global entrepreneurs.”

4. TWEET!
Janice Fraser
www.luxr.co
@clevergirl
@luxrco
(c) 2012 LUXR.CO JUNE 2012

5. 10 Steps for Tech Startups
(c) 2012 LUXR.CO JUNE 2012

6. 10 Steps for Tech Startups
1. Write a business plan
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7. 10 Steps for Tech Startups
1. Write a business plan
2. Do market research
(c) 2012 LUXR.CO JUNE 2012

8. 10 Steps for Tech Startups
1. Write a business plan
2. Do market research
3. Make a product roadmap
(c) 2012 LUXR.CO JUNE 2012

9. 10 Steps for Tech Startups
1. Write a business plan
2. Do market research
3. Make a product roadmap
4. Prove market size
(c) 2012 LUXR.CO JUNE 2012

10. 10 Steps for Tech Startups
1. Write a business plan
2. Do market research
3. Make a product roadmap
4. Prove market size
5. Hire a “rockstar” developer
(c) 2012 LUXR.CO JUNE 2012

11. 10 Steps for Tech Startups
1. Write a business plan
2. Do market research
3. Make a product roadmap
4. Prove market size
5. Hire a “rockstar” developer
6. Close venture capital
(c) 2012 LUXR.CO JUNE 2012

12. 10 Steps for Tech Startups
1. Write a business plan
2. Do market research
3. Make a product roadmap
4. Prove market size
5. Hire a “rockstar” developer
6. Close venture capital
7. Create detailed product specifications
(c) 2012 LUXR.CO JUNE 2012

13. 10 Steps for Tech Startups
1. Write a business plan
2. Do market research
3. Make a product roadmap
4. Prove market size
5. Hire a “rockstar” developer
6. Close venture capital
7. Create detailed product specifications
8. Build
(c) 2012 LUXR.CO JUNE 2012

14. 10 Steps for Tech Startups
1. Write a business plan
2. Do market research
3. Make a product roadmap
4. Prove market size
5. Hire a “rockstar” developer
6. Close venture capital
7. Create detailed product specifications
8. Build
9. QA
(c) 2012 LUXR.CO JUNE 2012

15. 10 Steps for Tech Startups
1. Write a business plan
2. Do market research
3. Make a product roadmap
4. Prove market size
5. Hire a “rockstar” developer
6. Close venture capital
7. Create detailed product specifications
8. Build
9. QA
10. Get a splashy launch with lots of press
(c) 2012 LUXR.CO JUNE 2012

16. 10 Steps for Tech Startups
1. Write a business plan
2. Do market research
3. Make a product roadmap
4. Prove market size
5. Hire a “rockstar” developer
6. Close venture capital
7. Create detailed product specifications
8. Build
9. QA
10. Get a splashy launch with lots of press
(c) 2012 LUXR.CO JUNE 2012

17. 10 Steps for Tech Startups
2. Do market research
3. Make a product roadmap
4. Prove market size
5. Hire a “rockstar” developer
6. Close venture capital
7. Create detailed product specifications
8. Build
9. QA
10. Get a splashy launch with lots of press
(c) 2012 LUXR.CO JUNE 2012

18. 10 Steps for Tech Startups
3. Make a product roadmap
4. Prove market size
5. Hire a “rockstar” developer
6. Close venture capital
7. Create detailed product specifications
8. Build
9. QA
10. Get a splashy launch with lots of press
(c) 2012 LUXR.CO JUNE 2012

19. 10 Steps for Tech Startups
4. Prove market size
5. Hire a “rockstar” developer
6. Close venture capital
7. Create detailed product specifications
8. Build
9. QA
10. Get a splashy launch with lots of press
(c) 2012 LUXR.CO JUNE 2012

20. 10 Steps for Tech Startups
5. Hire a “rockstar” developer
6. Close venture capital
7. Create detailed product specifications
8. Build
9. QA
10. Get a splashy launch with lots of press
(c) 2012 LUXR.CO JUNE 2012

21. 10 Steps for Tech Startups
6. Close venture capital
7. Create detailed product specifications
8. Build
9. QA
10. Get a splashy launch with lots of press
(c) 2012 LUXR.CO JUNE 2012

22. 10 Steps for Tech Startups
7. Create detailed product specifications
8. Build
9. QA
10. Get a splashy launch with lots of press
(c) 2012 LUXR.CO JUNE 2012

23. 10 Steps for Tech Startups
8. Build
9. QA
10. Get a splashy launch with lots of press
(c) 2012 LUXR.CO JUNE 2012

24. 10 Steps for Tech Startups
9. QA
10. Get a splashy launch with lots of press
(c) 2012 LUXR.CO JUNE 2012

25. 10 Steps for Tech Startups
10. Get a splashy launch with lots of press
(c) 2012 LUXR.CO JUNE 2012

26. 10 Steps for Tech Startups
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27. THE NEW CLASSICS
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28. Get out
of the building!
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30. 2006
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31. 2006
2012
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32. Customer Development is an
ordered set of steps for startups:
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33. What customer development
looks like in practice...
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50. Build. Measure.
Learn.
(c) 2012 LUXR.CO JUNE 2012

51. #2
New York Times
Bestseller
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55. Lean Startup
+ +
make products reduce
incremental
customers
want releases waste
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56. Lean Startup advocates...
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57. unvalidated effort
Plot the difference
MAKE
release
MAKE
release
MAKE release
THINK
time
(c) 2012 LUXR.CO JUNE 2012

58. unvalidated effort
Lots of little wiggles
time
(c) 2012 LUXR.CO JUNE 2012

59. unvalidated effort
Lots of little wiggles
time
(c) 2012 LUXR.CO JUNE 2012

60. Each wiggle is a learning cycle.
unvalidated effort
MAKE
MAKE MAKE
release
THINK THINK
time
CHECK
(c) 2012 LUXR.CO JUNE 2012

61. Victory is
measured in
learning.
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62. This will change
how you think
about your work,
your team, your
process.
(c) 2012 LUXR.CO JUNE 2012

63. Lean Startup is NOT...
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64. Lean Startup is NOT...
Cheap Startup
(c) 2012 LUXR.CO JUNE 2012

65. Lean Startup is NOT...
Cheap Startup
Fast Startup
(c) 2012 LUXR.CO JUNE 2012

66. Lean Startup is NOT...
Cheap Startup
Fast Startup
Shortcut Startup
(c) 2012 LUXR.CO JUNE 2012

67. Lean Startup is NOT...
Low-Ambition
(c) 2012 LUXR.CO JUNE 2012

68. 10 NEW Steps for Tech Startups
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69. 10 NEW Steps for Tech Startups
1. Talk to potential customers
(c) 2012 LUXR.CO JUNE 2012

70. 10 NEW Steps for Tech Startups
1. Talk to potential customers
2. List your assumptions
(c) 2012 LUXR.CO JUNE 2012

71. 10 NEW Steps for Tech Startups
1. Talk to potential customers
2. List your assumptions
3. Test the riskiest ones
(c) 2012 LUXR.CO JUNE 2012

72. 10 NEW Steps for Tech Startups
1. Talk to potential customers
2. List your assumptions
3. Test the riskiest ones
4. Design experiments
(c) 2012 LUXR.CO JUNE 2012

73. 10 NEW Steps for Tech Startups
1. Talk to potential customers
2. List your assumptions
3. Test the riskiest ones
4. Design experiments
5. Evaluate results
(c) 2012 LUXR.CO JUNE 2012

74. 10 NEW Steps for Tech Startups
1. Talk to potential customers
2. List your assumptions
3. Test the riskiest ones
4. Design experiments
5. Evaluate results
6. Change plans based on evidence
(c) 2012 LUXR.CO JUNE 2012

75. 10 NEW Steps for Tech Startups
1. Talk to potential customers
2. List your assumptions
3. Test the riskiest ones
4. Design experiments
5. Evaluate results
6. Change plans based on evidence
7. Launch small proof-of-concept products
(c) 2012 LUXR.CO JUNE 2012

76. 10 NEW Steps for Tech Startups
1. Talk to potential customers
2. List your assumptions
3. Test the riskiest ones
4. Design experiments
5. Evaluate results
6. Change plans based on evidence
7. Launch small proof-of-concept products
8. Get a few paying customers
(c) 2012 LUXR.CO JUNE 2012

77. 10 NEW Steps for Tech Startups
1. Talk to potential customers
2. List your assumptions
3. Test the riskiest ones
4. Design experiments
5. Evaluate results
6. Change plans based on evidence
7. Launch small proof-of-concept products
8. Get a few paying customers
9. Make them really happy
(c) 2012 LUXR.CO JUNE 2012

78. 10 NEW Steps for Tech Startups
1. Talk to potential customers
2. List your assumptions
3. Test the riskiest ones
4. Design experiments
5. Evaluate results
6. Change plans based on evidence
7. Launch small proof-of-concept products
8. Get a few paying customers
9. Make them really happy
10. Repeat, as needed.
(c) 2012 LUXR.CO JUNE 2012

79. THE TRENDS IN TECH STARTUPS
Experiment.
Understand your customers.
Adjust direction based on evidence.
(c) 2012 LUXR.CO JUNE 2012

80. thank you!
Janice Fraser
@clevergirl
(c) 2012 LUXR.CO JUNE 2012