Metanoia
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This is a group project for Danone Young Social Entrepreneur 2014. We try to uphold the potential for selling home made popcorn while empowering the disable community.
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Metanoia
- 3. "Disability is not a brave struggle or ‘courage in the face of adversity.’ Disability is an art. It’s an ingenious way to live." - Neil Marcus
- 6. 1 out of 3 Live under labor minimum wage
- 8. Inside BRSPC
- 9. High reliability on employers Lack of Entrepreneurial Skill Low Income IDR 300,000/months Problems Outdated Industry Lack of Professional Network
- 10. 1 M Tons Corns Produced Annually
- 12. PopFlix
- 13. 4P Product Chocolate Nutella, Cheddar Cheese, Crunchy Caramel Price Indie: IDR 15.000 Blockbuster: IDR 20.000 Place Junior and senior high schools, community places and supermarkets Promotion Community approach and school visits
- 14. Who do we Serve? Age 7 to 10 Occasion Daily for Snacking Buying Habits Tasty, Cute Packaging, Depends on Parent’s Approval Age 14 to 18 Occasion Daily for Snacking with friends Buying Habits Tasty, Cute Packaging, Cheap Age 19 to 24 Occasion Weekly Snacking Buying Habits Trending Brand, Healthy, Affordable Price Loyalty Age 28 to 40 Occasion Weekly Snacking, Monthly Shopping, Recreational Shopping with children Buying Habits Healthy, Tasty, Value for price
- 16. Finance Budget IDR 14,879,700 Raw materials: IDR 5,754,700 Sales and Marketing : IDR 4,300,000 Manufacturing overhead cost: IDR 1,325,000 General and Administrative : IDR 3,500,000 Total Sales in 6 Months : IDR 751,000,000 Average Monthly sales: IDR 125,166,667
- 17. Gross Profit IDR 72,802,083.33 Finance ROI Payback Period 73 28.27% Days
- 18. Empowering The Community July 2014 November 2014 December 2014 February 2015 Training Networking Session Further Funding Training
- 19. Foreseeing The Future PopFlix Build Entrepreneurial Skill Increase The Income 1.5 M /Month More Opportunity Community Engagement
Hinweis der Redaktion
- Bagian intro “ who doesn’t like popcorn” (sambil nunjukin a bowl of popcorn)
- We believe on equality, we believe in how every human in this planet has rights to be limitless, break trough the boudaries. Including the disabled. However.
- To strengthen our vision, we decided to visit the potential institution for our project implementation which is Balai Rehabilitasi Sosial Penyandang Cacat Cibabat - Cimahi. The numbers of inhabitants of this institution reaches 100, with women population of 40 with age rangers from 15 to 30 from all across west java.
- BRSPC has many facilities, they have practice rooms and workshop room, beside those facilities, BRSPC also has gardens to develop their horticultures extracurricular, where disabled students can learn to plant and harvest fruit and vegetable goods, including corns. They also developed the cooking club, where they can learn to make over their foods into more attractive products. We believe, this rehabilitation centre will be capable to produce goods from the product and rooms for facilities to trained the disabled person.
- From there, we learnt the issues that lies regarding current socio-economic condition of the disabled. High reliability on employers and lacking of entrepreneurial spirit and skills The institution develop their potential on basic industrial skills such as mechanics, make up artistry, sewing, handicraft, and electronics The other cases occurring is the business of the alumnae only reach certain point until it become stagnant due to the lacking in expansion. Beside the capital problem, what they lack is business skill and knowledge. the skill that they learned is can’t really be applied in the current business market. Today, most of the disabled person graduates entrepreneur are still making IDR 300,000/months in average, which is still extremely under labor minimum wage.
- Meanwhile, Inspired by the liveliness of agricultural industry in West Java, and the enthusiasm of the institutions inhabitant for cooking, we are seeing an opportunity for products in food and beverage market. West Java produces more than 1 million tons of corn annually. With corn-related industry having such potential to grow, we see how small part of the industry is contributed from popcorn type of products
- Why home made Popcorn?
- The idea of pop flix is to serve a tasty and healthy popcorn while at the same time empowers disabled community
- Jenis jenis training
- The idea of pop flix (sesuai di business canval jelasinnya)