This document provides an overview of getting started with analytics. It includes recommendations to install Google Tag Manager and Google Analytics to properly track data. It also suggests defining marketing funnels and using UTM codes to track marketing campaigns. A checklist is proposed to use templates for analytics inquiries. Resources are shared on the digital marketing measurement model, startup analytics pyramids, and the official Analytics developer documentation.

1. Getting Started With Analytics
growthCGN#17 - 05.07.17

2. Markus & Christian

3. We are lunapark
▪ Digital Marketing Agency
▪ Online pioneer since 1998
▪ Cologne
▪ 25 permanent employees
▪ Network of freelance
developers, designers and
native speakers to editors in
more than 10 languages

4. Google Analytics – Das umfassende Handbuch
Rheinwerk Verlag (vormals
Galileo)
2. Auflage im Dezember 2015
• Google Tag Manager
• Enhanced E-Commerce
• Multi Channel Berichte
• User-IDs
840 Seiten
https://www.rheinwerk-
verlag.de/google-analytics_4008/

5. Use Google Analytics

6. Install Google Tag Manager

7. Make sure that your data is good

8. Bausteine des Erfolgs
Akquise
GewinnVerhalten
Kampagnen
SEO
Newsletter + Mailings
Affiliate
Bestellungen
NL-Subscriptions
Kontaktanfragen
Content
Produkte
Logins

9. Digital Marketing & Measurement Model
https://www.kaushik.net/avinash/digital-marketing-and-measurement-model/

10. Defining your Marketing funnel
https://moz.com/academy/marketing-funnel

11. UTM Codes to track all of your marketing campaings
Use Google Campaign URL Builder
https://ga-dev-tools.appspot.com/campaign-url-builder/

12. Checklist
Use a template for Analytics inquiries
Not only for colleagues but also for yourself!

13. Use google data studio to display all data

14. Startup analytics pyramide
https://thinkgrowth.org/the-startup-founders-guide-to-analytics-1d2176f20ac1

15. Official Analytics Developers Documentation
https://developers.google.com/analytics/

16. Mehr Input auf luna-park.de/blog

17. Mehr Infos unter lunapark.de
Christian Vollmert
https://www.linkedin.com/in/christianvollmert/
Markus Vollmert
https://www.linkedin.com/in/markusvollmert/