LuckyOliver is a stock photo community and marketplace that provides affordable, high-quality images for designers, businesses, and consumers. The document outlines seven business concepts for surviving in this industry: 1) embracing new technology and communicating with customers on their terms, 2) providing simple solutions so non-professionals can complete tasks themselves, 3) understanding what drives customers to purchase images beyond just price, 4) giving customers solutions to help them get work done rather than just pictures or ideas, 5) dominating open online markets as billions of users will create and assemble content, 6) reaching large, specific audiences through a longtail effect made possible by low hosting costs, and 7) using images to explain concepts and solve problems

1. Want to Survive? PACA 2007 Bryan Zmijewski, LuckyOliver

2. Who am I?

3. What is LuckyOliver? LuckyOliver is stock photo community and marketplace that helps creative people buy and sell images. Our quality, low cost images are used by designers, small businesses, marketers and consumers.

4. Want to Survive? Seven Business Concepts

5. 1.Technology Wins The future of this industry is dependent on understanding and embracing technology. Communication with customers is on their terms.

6. 2. DIY The customer expects instant results. They need simple ways to use images- they may not be professionals, but they’re going to get it done themselves.

7. 3.Retailing- Midstock Companies need to understand what drives the customer to purchase images. Price is only one factor.

8. 4. Customers don’t need pictures. And they don’t need ideas. They need solutions to help them get stuff done.

10. 6. Longtail is in full effect. The cost of hosting images makes it possible to reach the needs of 100’s of millions of customers with specific needs.

11. 7. Images are not the Brand Customers need images to explain concepts and solve problems, not build brands.