Multichannel interfaces: what kind of approach?

The business landscape is changing. It's driven by significant changes in infrastructure, economics, and 3 big technology shifts that are happening simultaneously. On top of that there are emerging technologies that have the potential for an even more profound effect on the World economy and our business. I want to make you step back and look at things we already know about the digital landscape, the digital workplace and digital disruption and look at them with fresh eyes and think about them differently. We call this the Digital Enterprise Wave - ride it, or go under.

In a more complex word how to design in a universal way

Design

future experience
Multichannel interfaces
What kind of approach?

universal design
An emergent way of thinking

universal design
three relevant design trend

1/ Simplified content and task based touchable UI

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Che cosa significa adottare un approccio alla progettazione centrato sull’esperienza? Di certo comprendere i bisogni delle persone, il contesto in cui questi bisogni si esprimono e la dimensione emotiva che li circonda; ma non basta: occorre orchestrare tutte queste informazioni secondo un approccio strategico e coerente per poter far vivere alle persone esperienze positive e significative. A tutto vantaggio della qualità della vita degli utenti, ma anche delle iniziative di business.

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Scene setting keynote introduction for Enterprise Digital Summit London on 24 October 2016 at the British Academy. This session framed the current digital landscape, discussing the incredible rate of change, the digital enterprise wave, the importance of Enterprise Social Networks as a foundation for transformation, technology bad, good and exciting, and positioning the culture and network centric leadership required for today's landscape. It set the scene for Chris Fussell's session on the shift from command and control to network centric team based management (co-author of the Team of Teams book), then Dr David Wilkinson's session on the neuroscience behind the shift to an agile thinking mindset, and then Jenni Lloyd's session on purpose and the emotional intelligence required to create a connected organisation.

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Explaining the current digital landscape as the Digital Enterprise Wave, ride it or go under. Stop thinking business as usual. Start thinking digitally - design thinking, business model innovation, digital inside and out. Any org structure will work, but you need to change the culture, empower your people and encourage the right behaviours. Then some recommendations of how to do it, where and how to start.

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In the last 5 years the way in which we inform ourselves every day has radically changed. A progressive evolution of the experience of discovery, use, and sharing of content is being generated by an ever-expanding and specialized availability of contents, different points of view, news technologies and devices at affordable costs, largely available connectivity and, more generally, the advent of new global platforms of communication. Sketchin has invested three years in attempting to understand readers and their experiences, thus identifying 11 behavioral trends that are potentially decisive in implementing a more efficient publishing design. The speech will focus in these 11 behaviors and on the evolution of how the publishing industry can better devise and distribute content.

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My speech at the San Francisco Design Week about design for the experience. There is no life without evolution. Products, services, systems and solutions, like living organisms, come into the world, grow, struggle to survive and eventually die. They change and evolve, trying to fit a complex environment shaped by people needs and expectations, competitive or alternative experiences and emerging trends. Survive only those that can adapt and continue offering their users superior quality experiences. Design has the means to understand people and environments and the power of moulding experiences. It can thus shape experiences while changing over time artifacts and interfaces with whom people interact. How can design manage this evolution? The key is in adopting a continuous experience-centered approach.

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